Our approach is insight driven, focused on understanding the challenges of the present and the future and creatively designing options for growth.

Traditional approaches to strategy and innovation often optimize the existing organization, rather than discover significant new opportunities. Our approach is the basis for the way we think about business situations and challenges and it has three basic components; reframing, creating and executing.

REFRAME

Assess businesses through different lenses.

Reframing is central to the inductive nature of Stratalis. It is about taking different perspectives on the issues that impact our clients and defining these issues more concretely. Our external viewpoint is one of the most important benefits we bring to a company, allowing us to challenge mental models and identify unexpected opportunities.

CREATE

Develop alternative solutions using creative techniques.

Once we have framed the challenges, we find solutions. We can do this through ideating new products or fleshing out strategic options. The process can take the form of an innovation program or strategic options discovery, but always with an inductive, creative approach.

EXECUTE

Deliver quality results that can drive real change.

Ideas and solutions are only as good as their implementation, so execution is an important component of our work. From executing our projects to creating an execution platform for implementation, we have the tools to deliver. Key to our success is our collaborative approach, which both enhances our solutions and improves buy-in for implementation.

We discover, develop and deliver innovation to grow your business.

We help organizations to execute on their business growth and improvement strategies through innovation in product, service, processes and business models. We believe that this requires knowledge of industry experience to guide, an outside perspective to challenge thinking and hands-on collaboration to move from idea to execution.Our Innovation Practice helps global organizations by focusing the whole organization on TOTAL INNOVATION®; aligning from the inside and inspiring from the outside.

We align from the inside by taking a “bottom-up / top-down” approach; aligning the capabilities and goals of the Internal Organization (those who Define the Need, Create the Ideas and Implement the Solutions; Executives, Operations and R&D).

We inspire from the outside by revealing the needs of the market (Customer Demand and Market Trends and Risks) and asking not only what is practical, but what is possible.

We have found that only when these internal capabilities and external groups are aligned that innovations can be effectively defined, developed and implemented.

Our offering includes:

• Innovation Vision Setting: (Future Scenarios, Vision Setting, Role of Innovation in Strategy, Innovation Business Model)
• Need Definition and Industrial Ethnography: We utilize both traditional Operational Bottleneck Analysis and unconventional “Industrial Ethnography” to uncover the deep insights and root cause challenges for Innovation and Ideation. These allow us to determine the gaps and hurdles to overcome.
• Idea and Concept Generation: (Ideation / Open Innovation / Internal Idea Capture)
• Technology Scanning and Future Mapping: Landscaping existing solutions and trends in technology, society and customers.
• Project Development: (Rapid Prototyping, Partnering & IP Strategy, Program Management)
• Implementation and Execution: (Change Management: Communications and Stakeholder Strategy, Business and Operational Cases)
• Creativity and Cultures: Creating the cultural mindset, tools, frameworks and processes to drive and sustain innovation and creative thinking from within.

We create disruptive strategies that lead to extraordinary results.

Strategy is the process of deciding where, how and when to participate in a market. It is about making decisions and plotting a course, but being flexible enough to anticipate change and adjust to the market.

Creating a strategy involves collaboratively thinking about the market, competition and what the future may hold. We bring a suite of tools and a creative approach to facilitate strategic discussions and create disruptive strategies. The focus area will depend on level in the organization and point in the strategy cycle and can range from portfolio strategy to operations strategy to strategic planning. We categorize strategic thinking into five broad areas: 

Business Strategy

Business level strategy addresses the challenges of operating a business and competing in the market. The strategy itself can include everything from business model design to product strategy. We also advise CEO’s and their teams on an ongoing basis, bringing an external perspective to day to day strategic decisions.

The types of projects we work on at this level are:

• Competition
• Business model design
• Product focus
• CEO advisory

Corporate Strategy

Corporate level strategy addresses higher order challenges of the corporate executive or business owner.  Capital and resource allocation among business units, build / buy / partner decisions and defining how and where the owners add value to subsidiaries.

The types of projects we work on at this level are:

• Resource allocation
• Mergers and acquisition planning
• Portfolio management
• Corporate model design

Strategic Planning

An outside perspective can greatly improve a strategic planning process. We work with executive teams, through workshops and advisory services to help them set objectives, define actions and create roadmaps to deliver results.

The types of projects we work on at this level are:

• Defining tactics and actions
• Supporting decision making

Managing Uncertainty

Strategy is about planning for the future and the future is uncertain. We work with clients to define trends and identify disruptions that could impact their business. Tools like scenario planning and futurecasting enable management teams to think through and plan for these disruptions, resulting in stronger, more flexible strategies and reduced risk.

The types of projects we work on to manage uncertainty are:

• Identifying major trends
• Identifying possible disruptions
• Creating future scenarios
• Futurecasting

Reputation and Brand

Ensuring that stakeholders are informed is about owning your image and communicating effectively with the market, your customers and your employees.

The types of projects we work on to develop reputation and brand are:

• External and internal brand
• Stakeholder management

We work collaboratively with your team, combining our strategic expertise and external perspective with your deep industry knowledge to uncover hidden sources of value and identify new opportunities for growth.