WOW Brand Series 2022 - Financing/Leasing - Multifinance

Multipurpose Financing or Multifinance is the people's choice because it can be used to carry out various types of financing, ranging from electronic goods to furniture. Its general nature makes Multifinance products different from products in other leasing categories which tend to be specific, such as Motor Leasing and Car Leasing , for example. How people's behavior towards  Multifinance product brands  and where the brand is located compared to competitors will be discussed in this paper.