Improve your commercial efforts with a properly sized and organized sales force that reaches your most valuable customers.

CONSTRUCT A STURDY SALES FORCE ARCHITECTURE TO MAXIMIZE EFFICIENCY

A life sciences company must properly size, structure, and align its sales force to drive sustained commercial results.

How many field sales representatives does a life sciences company need to promote a new orphan drug effectively? Where should a company place its sales teams to generate the best results for its latest dermatology product? Commercial leaders must be confident in the answers to these questions to ensure they make the most of every dollar spent on product sales and marketing. Beghou Consulting combines quantitative modeling with strategic analysis to identify your highest-value customers, assess how these customers respond to promotion, and help you decide on the optimal sales force size, structure, and alignment.

FULL-SCALE ANALYSIS HELPS YOU OPTIMIZE YOUR SALES FORCE

During every sales force design project, Beghou’s sales experts perform a wide range of analyses to understand your customers and competitive environment. In the end, this thorough process ensures you deploy a sales force that’s appropriately sized and distributed – and generates results.

Combine innovative technology with sophisticated data-mining methods. Glean insights from healthcare professionals and patient behavior that will make your sales and marketing efforts more effective.

ENHANCE YOUR UNDERSTANDING WITH ADVANCED ANALYTICS

Analytical models play an integral role across your commercial operations. Master them to supercharge your efforts.

To properly size your sales force, segment customers, and develop call plans for individual field sales representatives, you need insights that are available only via advanced analytical methods. These methods are as diverse as your roster of targeted healthcare professionals. That’s why Beghou Consulting, which has more than two decades of experience working on commercial issues in life sciences, can be a valuable partner. Beghou’s custom analytical models address your most pressing business questions – no matter if you’re launching a new therapy or revamping the commercial strategy for a mature product.

Integrated with secondary research and with Beghou’s unparalleled industry expertise, primary research equips life sciences companies to better understand their markets and customers, measure performance, and manage resources.

GET MORE FROM YOUR DATA TO MAKE BETTER BUSINESS DECISIONS

To devise an effective commercial strategy, you must understand what healthcare professionals value. Marketing research provides the insights you need to improve retail operations.

Commercial operations teams must understand the market opportunity, patient flow, attitudinal segmentation, awareness, and brand perception. These ingredients are crucial to accurate forecasting, targeting, segmentation, messaging, and call planning. But simply purchasing data won’t give you what you need. Beghou’s marketing research team interviews physicians, payers, and patients then integrates this primary data with secondary data – such as prescription and claims data – to deliver qualitative and quantitative insights that improve your decision-making and commercial efforts.

Process, manage and analyze unlimited volumes of data with Beghou’s proprietary cloud-based platform. Leverage robust, scalable processing power to gain maximum visibility into all your data operations.ARMADA rests on a solid technological foundation and, thanks to Beghou Consulting’s decades of experience helping life sciences companies address commercial challenges, is designed specifically to accommodate the nuances and complexities of health care data.

Life sciences commercial teams can analyze increasingly rich data sources – electronic health records, data from health apps and lab results, HUB/SP/3PL data, and more – to gain detailed information about patient and prescriber behavior. But this influx of data puts pressure on companies’ data operations. Enter ARMADA – Adaptable, Resilient Multiprocessing Architecture for Data Analytics – from Beghou Consulting, which helps teams manage all their data on a single powerful platform.

Mainsail combines the flexibility of custom development with the efficiency, ease of use, and stability of off-the-shelf products. Life sciences companies can manage end-to-end commercial operations in Mainsail or use the platform for specific commercial activities.

• COMMERCIAL PLANNING
• Put the pieces in place for a robust commercial effort. Map out strategy, organize materials, and forecast results.

• CUSTOMER DATA MANAGEMENT
• Organize and manage data and information to uncover insights that drive effective commercial action.

• COMMERCIAL EXECUTION
• Manage your go-to-market effort. Assess performance, make adjustments, and refine your strategy for commercial excellence.

Design territories, deploy your sales force and maximize commercial performance with Beghou Consulting and its proprietary suite of products.

IMPROVE TERRITORY DESIGN AND SALES FORCE DEPLOYMENT

Beghou’s Meridian is a suite of intuitive tools that help life sciences commercial leaders optimize sales force deployment and territory alignment. It uses proprietary algorithms and Google Maps to offer custom recommendations and provide visualizations to help you explore various commercial scenarios, target the highest-potential territories, allocate the right number of field sales representatives to those territories, and make necessary ongoing changes to your sales strategy.

THREE SOLUTIONS TO DRIVE SALES FORCE IMPROVEMENTS

The Meridian suite includes solutions for sales force deployment, territory configurations, and mapping.

Charting territories and deploying field sales resources requires terabytes of data and in-depth market analysis. We created Meridian to do much of that hard work for you. Meridian answers your toughest sales strategy questions with three solutions that Beghou consultants can tailor to your needs.