Cardinal Company is a Dallas-based consulting firm providing executive level expertise in strategic brand marketing, business development and marketing management. Cardinal has helped numerous consumer, service-based, private equity and business-to-business clientele establish and/or improve business strategies and marketing activities -- from start-up to mature brands.We provide expertise and counsel in the following areas: Brand positioning & strategic planning Marketing planning & execution Market analysis & consumer research Advertising, interactive & PR New business / product ideation & launch Business turnaround Corporate culture & internal communication