We are Dragon Rouge — an independently owned global creative agency founded in France in 1984. Today, our 300+ designers, strategists, and creative talents span eight studios across Paris, London, New York, Warsaw, Hamburg, São Paulo, Shanghai, and Singapore. We help brands and businesses inspire, change, and grow. Using insight, foresight, and creativity, we help our clients define strategies, create new products and services, and build exceptional experiences. We combine local expertise and consumer knowledge with a global strategic vision of brand management — because successful brands go beyond expectation.

We are a creative agency made up of diverse, multinational people chosen for their talent and attitude. Entrepreneurship runs through everything we do, and we fiercely protect the freedom for talent to grow and develop. We design for brands with bold ideas and brave hearts — working hand in hand with clients, driven by a spirit of generosity, to build brands that create more.

We design strategies, develop brand identities, create packaging, pioneer innovation, and shape retail and digital experiences. Our expertise spans the full brand journey: from consumer insight and foresight, through activation and communications, to sustainable design thinking. Whether launching a new global mobility brand like Ayvens, reimagining an icon like Perrier, or creating a new identity for a sports league, we turn creative thinking into brand momentum.

We believe in the power of design to lift the human spirit. We ignite the inner fire of brands, inspiring them to transcend boundaries and soar with purpose and conviction. Through sharp insight and transformative thinking, we give brands the momentum they need to elevate experience and shape the future.

Creativity is at the heart of everything we do. We are guided by a spirit of generosity — working closely with our clients, not just for them. We value entrepreneurship and the freedom for talent to grow. Our people are diverse and multinational, and we believe the best brands are built when local knowledge meets global vision.

We are the leading independent global branding network — with no holding company agenda, just pure creative commitment. Our eight-city network delivers genuine local knowledge with coordinated global execution. With over four decades of brand-building experience across consumer goods, mobility, sports, and professional services, we bring depth of expertise and diversity of perspective that few agencies can match. And because we're independent, we are free to do what's right for the brand.

Dragon Rouge has deep experience in sustainability and circular design thinking, helping clients communicate their sustainability strategy, goals, and achievements through branded content, products, and services. We work with leaders in heavy industry, retail, professional services, and consumer packaged goods — and have won Pentawards recognition in the Sustainable Design category. Sustainability is a named expertise within our agency, reflecting our belief that it is a fundamental driver of consumer value, trust, and brand differentiation.

Our people are diverse and multinational, chosen for their talent and attitude across our group. We believe the richness of our team — spanning eight countries and countless cultural perspectives — is a core creative asset and a reflection of the global brands we serve.