The aerospace and defense industries are dealing with an increasingly complex and competitive operating environment. They contend daily with economic uncertainty, shifting regulations and the increasingly complex demands of managing a global supply chain. To protect and strengthen their core businesses, organizations must actively engage with an even more diverse group of key stakeholders, from Wall Street to customers to policymakers.

We offer a deep bench of public affairs, corporate communications and industry experts who work closely with a company’s C-suite, business development, marketing, investor and government relations. We develop communications programs that deploy resources effectively, advance an organization’s priorities in individual markets and around the world and consistently maximize results. With broad experience, a full range of capabilities and a strong understanding of the business, we are the industry-leading communications agency across the aerospace and defense sectors.

Aerospace

We have an extensive record of working with top-tier original equipment manufacturers, key suppliers, commercial airlines and coalition groups. Crafting campaigns that advance the strategic objectives of our clients is our specialty. Whether it is positioning a company as an international thought leader, influencing public policy or supporting business pursuits, our global industry expertise enhances a company’s ability to achieve long- and short-term organizational goals.

Defense

The defense industry is encountering an ever-challenging operating environment as it contends with economic and political uncertainty, increasing competition in domestic and international markets and shifting defense and global security priorities. We have an experienced team and a proven track record of producing results for clients across the defense sector, including top-tier contractors, government organizations and coalition groups. Expertise ranges from boosting corporate reputations to fighting and winning high-profile legislative battles.

Our digital experts have reimagined the communications and marketing playbook to help brands and businesses succeed in a digital-first world where attention cannot be bought or demanded, and trust is the key to unlocking growth.

Our data-driven approach puts individual conversations and relationships at the center of the marketing mix, then applies the precision of performance to ensure the stories we tell and the experiences we create connect and perform at every stage of the journey. 

Building on our heritage of earning attention and trust for brands, our approach to storytelling creates meaningful audience connections that fuel engagement, inspire action and deliver real business impact.

As the world adapts to the new normal, financial institutions must work to protect and grow their trust equity. Edelman partners with these institutions worldwide to do just that.

• We build financial brands that inspire and excite, creating multi-channel campaigns that recognize the power of consumers: They not only buy products and services but also regulate business decisions with their collective voice.
• We protect reputations when it matters most. We work in close partnership with clients to anticipate and mitigate risks, attract and retain investors, counsel at the highest levels of leadership on regulatory affairs, and manage a variety of crises.
• We deliver real-time digital engagement through experiences that resonate on-screen and beyond and also inspire real-world action by consumers, partners, and other stakeholders.
• We mine data to spark audience connections with rigorous research and analytics capabilities. They unlock how people think, inspire action, and ensure that our clients have powerful, lasting relationships with their stakeholders.

Our expansive capabilities are rooted in a commitment to understanding the challenges of financial services in every category – banking, insurance, asset and wealth management, payments and fintechs, digital assets, and trading firms. With 20 years of proprietary intelligence on what drives trust in institutions and with our best-in-class creative thinking, we guide clients on a strategic and distinctive path forward – to success.

We lead the market with a team of more than 600 executives on six continents. They are former corporate executives from multinational firms, journalists from leading media; and bankers and lawyers with deep technical understanding of the sector. Importantly, we bring top digital media talent who understand regulated environments and help our clients solve the complex business and brand challenges of an increasingly digital world.

Our subject matter expertise, breadth of capabilities, and global reach ensure that our clients have access to fully integrated communications and marketing solutions and a seamless, highly collaborative experience worldwide.

Once considered the business of patients, physicians, pharmaceutical companies and hospitals, health is now everyone’s business.

This is a responsibility and an opportunity that applies to individuals, organizations and societies alike.

Health is beyond purely physical. It’s everything from self-care to prevention, diagnosis to treatment, caregiving to cure. It must be inclusive and representative.

We believe trust makes the difference at every touchpoint. At Edelman Health, our goal is to help our clients confidently rise to the challenges of our changing world.

We counsel our clients to embrace the new demands of a wider set of stakeholders — and to act boldly to earn and keep their trust.

Real estate is not just about land and buildings; it’s the foundation upon which everything else in the business world rests. Yet this sector, often a bellwether for economic health, faces unprecedented political and economic upheaval. Edelman’s global real estate practice team helps clients to navigate this multifaceted environment and to establish trust-based relationships within increasingly complicated stakeholder landscapes.

Edelman’s global network of real estate communications specialists works on some of the largest and most complex real estate projects in the world – but we also support small companies with big ideas, helping ambitious businesses of any size to meet their objectives.

We have experienced teams on the ground in every continent who advise clients, craft strategic communications plans and deliver media engagement throughout an asset’s lifecycle, from public policy and planning applications, to construction and branding, through to the sales or leasing phases of a new development.

One of the oldest industries in the manufacturing space, chemicals not only play a crucial role in our lives with products we use every day, but also contribute significantly towards industrial and economic growth around the world. Specialty chemicals are engineered to meet stringent performance criteria in a wide range of applications and end uses and they are often considered the “secret ingredient” in film, plastics and coatings, dyes and pigments, fertilizers, pesticides, colorings, flavors and fragrances. Leaders of specialty chemicals companies are facing challenges, with uncertainty across global markets, pricing pressures brought on by new competitors, fluctuating regulatory landscapes and an increased sensitivity to “green” supply chains.

To stay competitive and positioned for success, specialty chemical companies are increasingly turning to Edelman for their own unique mixture of counsel and innovative public relations strategies. With programs tailored to individual corporate needs, we’re actively addressing various stakeholder concerns, providing marketplace intelligence through research, driving business through awareness and marketing, targeting end-use industries with success stories, averting and dealing with crises, activating corporate social responsibility and helping executives find their voices with thought leadership initiatives.

With Edelman’s global presence, deep corporate expertise and marketing savvy, today’s specialty chemical company is poised to meet the technological demands of industries for the cars we drive, the lotions we use, the roofs above our heads, the food we grow and even the shoes we wear for tomorrow’s jog.

Edelman Business Marketing is focused on driving reputation and generating business demand and revenue growth for B2B clients through integrated communications programs.

Leveraging a unique blend of public relations, digital marketing, advertising, media buying, and demand generation, our strategic approach helps brands cut through the noise of today’s buying experience and deliver targeted messages that influence buyers in the right places at the right time.

Corporate leaders are grappling with an increasingly complex, uncertain, and fast-changing business reality. With companies under greater pressure than ever before, many leaders are turning to Transformation as a way to unlock value or manage disruption. 

Edelman’s considerable experience leading transformation assignments has informed our Business Transformation offering and approach. We focus on enabling change for our clients by shifting stakeholder behaviors that drive business outcomes – improved valuation, better performance and greater loyalty – which are all central to an effective transformation. Our method is geared toward helping companies navigate a range of scenarios, including:

• Portfolio Expansion and Realignment – Realizing and driving value through material portfolio changes (e.g., divestitures, spin-offs and merger integrations)
• Turnarounds and Recovery – Regaining market leadership in the face of crisis or material breaches of trust
• Business Repositioning – Seizing new opportunities or combating disruption through proactive shifts in business models

We help our clients achieve their increasingly complex business goals and create new opportunities to provide value and measurable impact through our Transformation approach, which incorporates many of Edelman’s core strengths in addition to the following specialties: 

• Reputation risk management and recovery
• Branding and repositioning
• Culture, purpose and employee experience
• Transformation experience design
• Organizational architecture and behavioral economics
• Leadership transitions and positioning

The traditional way of managing crises is obsolete. New crisis dynamics and cultural and technology-led shifts, are challenging businesses—crisis communications has never been so complex.

We know that the effects of sudden and unforeseen events are deep and holistic. Such movements profoundly and permanently change business practices, consumer values, and our behaviors. They create a new reality, a new paradigm and a new climate for businesses, brands and consumers.

A new way of thinking is needed. One that is data-fueled, rooted in trust, connected to culture and integrated across business functions.

Our Connected Crisis approach to crisis management is digitally driven and integrated to prevent, prepare for, respond to and recover from crises in a digital-first crisis landscape.

For 70 years, we’ve built trusted brands through creativity, data, and culture. Our heritage of fierce independence enables bold work that ignites action, from brand strategy to activation. We weave brands into the tapestry of conversation with magnetic ideas that move at the speed of culture, widening business impact and earning lasting relevance.​

From pop to politics, from social to societal, we’re creative hustlers who earn cultural impact by telling the right stories to the right audiences to create trust, advocacy, love, and growth measurably.​

Whether it’s uncovering a corporate brand’s meaningful purpose in people’s lives, galvanizing the employer brand, or unleashing the power of a product brand to innovate and influence, Edelman connects across your multi-stakeholder audience. We are in the business of brands, driving action and shifting behavior.​

Digital adoption across consumers and businesses alike has accelerated. That means data, tech and analytics are top of mind for communicators to optimize, measure and personalize their efforts. Enter CommsTech, an offering that allows Communicators to reach all the stakeholders in their ecosystem to drive higher engagement — and value — through data and technology.

Deep audience insights quantify reputation and trust, and real-time intelligence measures interest, opinion shifts and impact by knowing who is consuming what and where. CommsTech doesn’t change what Communicators do, it changes how they do it. Communicators can never be too early to adopt CommsTech, but they can be too late.

Guided by the belief that increasing the level of trust in a company is the cornerstone of protecting reputations and strengthening relationships, we work in close partnership with corporate clients to engage employees, deepen customer relationships, attract investors and align government and public interests.

We have the skill and the experience to offer global and local perspectives, wherever you operate or want to expand your business. Our corporate team is over 1,000 people strong and includes former journalists, lawyers, bankers, MBAs, lobbyists, speechwriters, integrated marketing specialists. We are poised to develop multi-channel, integrated, always-ready communications campaigns to support your business needs.

With business value at the forefront, our approach begins with creating a compelling narrative that captures a company’s vision, culture and direction. It encompasses engaging constituencies based on a clear stakeholder map. We work to align a company with its stakeholders, connecting with a variety of audiences through the most effective means – media relations, business-to-business communications, executive positioning, employee engagement, financial communications or any combination necessary to support business value objectives. We are business problem-solvers, informed by market insights and focused on driving measurable outcomes.

We work with clients to protect their most important assets: reputation – an aggregate analysis of past behavior, and trust – and stakeholders’ expectation of future behavior based on past performance. By identifying a company’s assets and weaknesses related to trust, we help uncover, define, exemplify and amplify their authentic identity in ways that resonate with stakeholders and inspire support of their business mission.

As more of our daily lives go online and the data we share is used in new and innovative ways, privacy and security have become important trust and reputation issues. For businesses, the growing volume and sensitivity of information being shared, stored and used is driving demand for greater transparency about how such information is being protected (security) and managed (privacy). As a result, data security and privacy have moved from the backroom to the boardroom. Data breaches and privacy missteps now regularly make headlines and are a focal point for social media discussions and legislation worldwide. Failure to communicate on these important issues can damage business by eroding trust, tarnishing brand and reputation, as well as undermining competitiveness.

Our Data Security & Privacy team helps organizations of all sizes and across sectors navigate the increasingly complex environment surrounding the collection, use and protection of corporate and personal data. We help organizations prepare for and manage communications around a data breach or cyber-attack. Through developing comprehensive communications plans and processes, we help companies communicate quickly and thoughtfully following a data incident. We also work with companies across a variety of sectors to proactively plan and train against likely security and privacy issues, influence the policy agenda and define leadership positioning.

Who We Are

• Dedicated Data Security & Privacy Crisis Communications team with decades of experience helping companies across various industries handle the most complex reputation challenges.
• Global footprint with privacy and security communications experts based around the world who understand local laws and culture
• Experience successfully managing various security issues, including data breaches exposing PII and PHI, ransomware, skimming, DDoS attacks and employee negligence.

We Are the Team Behind…

• Leading response efforts for the second-largest health care data breach to date
• Protecting a leading national retailer in the face of a credit card breach days after the Target breach occurred
• Collaborating with one of the country’s largest public universities to develop a multi-stakeholder breach response strategy
• Providing ongoing cybersecurity preparedness activities for one of the largest department store chains in the U.S.
• Designing an immersive cybersecurity crisis simulation exercise for the executive team of a leading online payments provider

Our digital experts have reimagined the communications and marketing playbook to help brands and businesses succeed in a digital-first world where attention cannot be bought or demanded, and trust is the key to unlocking growth.

Our data-driven approach puts individual conversations and relationships at the center of the marketing mix, then applies the precision of performance to ensure the stories we tell and the experiences we create connect and perform at every stage of the journey. 

Building on our heritage of earning attention and trust for brands, our approach to storytelling creates meaningful audience connections that fuel engagement, inspire action and deliver real business impact.

Whether it’s to enrich a customer experience through better technology integration or reimagine a product or service offering, Digital Transformation pairs design thinking and analytical rigor to help leaders re-focus their objectives, better address customer needs, work smarter, spend wisely, and act first in a fast changing, digital-first landscape.

With a singular focus on delivering immediate, meaningful impact on our clients’ businesses, our interdisciplinary specialists in customer experience, product strategy, technology, analytics, and systems design work in close collaboration with our clients to answer questions like “How can we get a bigger impact with fewer dollars?” or “How can we grow in a declining category?”

Our work focuses on:

• Performance cultures that re-focus org charts, operations, and technology to make marketing and service teams more data-driven and customer-centric
• Go-to-market strategies that line up product, positioning, timing, targeting, financial goals, budget, channels, and operating priorities for success
• Customer experience, online and off, via more effective mapping, tech integration, personalization strategies, and digital-first operations or sales automation
• Product or service innovation, wherein we quickly identify, prototype, and pilot new digital products or experiences.

In today’s environment, a company’s approach to managing Environmental, Social and Governance (ESG) factors is widely viewed by stakeholders as an indicator of effective risk management, agility in the face of change, and the quality of the C-suite and the Board. To succeed, a company’s ESG strategy must advance its business objectives – creating new opportunities and driving long-term sustainable performance.

Building on Edelman’s two decades of experience in measuring companies’ trust and credibility through our flagship Edelman Trust Barometer, we provide a market-leading suite of services grounded in strategy and management consulting skills, capital markets experience, legal and regulatory expertise and deep ESG knowledge to help clients build and execute ESG strategies that mitigate risks, capture business opportunities and earn the trust of investors and other stakeholders.

Edelman's ESG team also specializes in the following services:

• ESG Strategic Advisory: Strategy Development, Board and C-Suite advisory, Governance and Accountability Mechanisms, Market, Industry and Trends Analysis and Insights, Materiality Analysis and ESG Topic Prioritization, and Crisis Preparedness.
• Planning & Execution: ESG Goal Setting and Metrics Identification, Reporting and Disclosure Optimization, Media and Stakeholder Engagement, Executive and Director Positioning.
• Transaction Advisory: ESG Due Diligence, ESG Public Company Preparedness (IPO, SPAC, M&A contexts), Post-Merger ESG Integration, and ESG Activism Preparedness.
• ESG Investor Engagement & Financial Analysis: ESG-related Investor Perception Studies, ESG Investor Engagement and Communications, Investor Day and Industry Conference Support, ESG Ratings & Rankings Optimization, and ESG Investor Base Analysis and Targeting.
• Counsel to Asset Managers: Enterprise, Product, and Portfolio Company ESG Strategies, Client Engagement and Perception Studies, Client and External/Stewardship Reporting, Industry Influence and Initiatives, and Fund Manager Positioning and Media Engagement.
• Reporting and Communications: ESG Report and Investor Fact Sheet Development, Disclosure Framework Alignment, Web and Microsite Development, Stakeholder Engagement and Communications.

CEOs face a broad lack of trust. In fact, more than half of the global general population surveyed as part of the Edelman Trust Barometer CEO Supplement do not trust CEOs.

At the same time, there is a lack of awareness of who CEOs are. Forty-seven percent of the global population acknowledge their inability to name a single CEO. And lack of awareness is linked to lower trust: there was a 17 point rise in trust in CEOs when respondents could name CEOs (64 percent of those who could name two or more CEOs said they trusted CEOs).

With expectations for business high and awareness of and trust in CEOs low, there’s a need for more engaged leadership to bridge this gap. The demand on today’s leaders is to be visible, personal and relatable with a clear purpose and a focus beyond the company itself.

The call for CEOs and executives to be not just present on the business side, but also to be accessible, real and human on the public side is driving the need for what we call Engaged Leadership.

Through the years, Edelman has worked with CEOs and leaders from a number of corporations, NGOs and academic institutions. Informed by this work, we have developed a global, experience-and relationship-driven approach to build Engaged Leadership. We help CEOs and executives to:

• Craft Their Story: There are new expectations for business and leaders. Stakeholders fully expect to hear from leaders frequently and openly about their dual mandate of earning profits and providing societal benefits. Executives should speak beyond spreadsheets and address industry trends and social purpose. Edelman can develop a platform and core content for executives that is authentic, personal, purpose-driven, and interwoven with an organization’s expertise, global reach, brand identity and external communications activities.
• Hone Their Story: People are looking for leaders to be accessible, visible and authentic. CEOs and executives need to avoid robotic speech and address stakeholders in a way that is relatable, approachable and engaged. Leveraging our knowledge of conferences, elite media, employee and influencer engagement best practices, Edelman prepares executives for engagement opportunities – from speaking appearances to interviews, employee town halls or stakeholder meetings. We provide customized, individualized media and presentation training (localized to the relevant global markets), along with leadership coaching.
• Tell Their Story: There is a lack of awareness of CEOs, despite an explosion in communications channels. CEOs and leaders must express their values and purpose through direct engagement with stakeholders — particularly employees — and utilize multiple online and offline platforms to tell a consistent, relevant story that is easily discovered. Further, companies should deploy their most credible voices — the C-Suite, experts and employees — as spokespeople for the organization’s vision, purpose and performance. Edelman can secure speaking, elite media, digital and direct-to-influencer opportunities that allow the full bench of executives and experts to advance their story with critical stakeholders.

“Seismic shifts” and “dramatic cutbacks” are among the phrases recently associated with the media business. The most successful media companies are digital first and constantly tinkering with the business model (“pivot to video,” “subscription-based”) to remain profitable. Legacy media companies are seeking alliances with the nimbler digital natives and the political climate and other forces are eroding trust in what was formally seen as the last trustworthy institution.

The impact of both search and social on the success of the stories coming from companies, influencers and the media itself is best explained through the Edelman Media Cloverleaf construct and every strategy we created for earned media campaigns is based on this reality.

Storytelling based on an earned-centric (idea that connect directly to a societal nerve creating a conversation that both media and influencers want to join and extend) which social by design (built to be shared) is at the heart of Edelman’s approach.

The “earned” part of “earned centric” also means skilled professionals continue to work with reporters, editors and producers to ensure our clients stories are worthy of coverage/inclusion. Best known as “media relations,” Edelman (and its wholly owned subsidiary companies – Edible, UEG, Revere, Salutem, KrisPR) have some of the best specialists in the industry. In fact, our two Cannes Lion Grand Prix Awards were for the media relations portion of larger integrated campaigns.

Our approach to media relations combines experience with a much more data-based understanding of the audience. Through a combination of partnerships and research we understand what platforms and channels people use and why, how the devices they use are changing their consumption habits and the specific content needs of media so that we can create meaningful visual assets that support our stories and make them shareable. But we also nurture and value a hands-on approach to building actual relationship with media – allowing us to be less transactional and more focussed on appropriate co-creation.

Across the globe, our experts in earned media (among their ranks are many former journalists) often collaborate across practices, sectors and geography to achieve the best results for our clients and to grow and evolve our approach in real time.

“Seismic shifts” and “dramatic cutbacks” are among the phrases recently associated with the media business. The most successful media companies are digital-first and constantly tinkering with the business model (“pivot to video,” “subscription-based”) to remain profitable. Legacy media companies are seeking alliances with the nimbler digital natives and the political climate and other forces are eroding trust in what was formally seen as the last trustworthy institution.

The impact of both search and social on the success of the stories coming from companies, influencers and the media itself is best explained through the Edelman Media Cloverleaf construct and every strategy we created for earned media campaigns is based on this reality.

Storytelling based on an earned-centric (idea that connect directly to a societal nerve creating a conversation that both media and influencers want to join and extend) which social by design (built to be shared) is at the heart of Edelman’s approach.

The “earned” part of “earned centric” also means skilled professionals continue to work with reporters, editors and producers to ensure our clients stories are worthy of coverage/inclusion. Best known as “media relations,” Edelman (and its wholly owned subsidiary companies – Edible, UEG, Revere, Salutem, KrisPR) have some of the best specialists in the industry. In fact, our two Cannes Lion Grand Prix Awards were for the media relations portion of larger integrated campaigns.

Our approach to media relations combines experience with a much more data-based understanding of the audience. Through a combination of partnerships and research we understand what platforms and channels people use and why, how the devices they use are changing their consumption habits and the specific content needs of media so that we can create meaningful visual assets that support our stories and make them shareable. But we also nurture and value a hands-on approach to building actual relationship with media – allowing us to be less transactional and more focussed on appropriate co-creation.

Across the globe, our experts in earned media (among their ranks are many former journalists) often collaborate across practices, sectors and geography to achieve the best results for our clients and to grow and evolve our approach in real time.

Modern marketers and communicators share two critical goals — first, to identify and understand their most valuable audiences and prompt them to take actions that build brand and business; and second, to quantify the impact of those efforts. The recent emergence of cloud-enabled communications technology offerings to match the more established marketing cloud technology offerings allows for earned to be similarly audience-centric, data-driven, and tech-enabled in achieving this vision.

Edelman's performance communications team blends talent, strategic process, and technology to leverage data and insights that help us create, distribute, and optimize the performance of earned content for our clients’ targeted audiences. Through an exclusive partnership with Cision, the industry leader in cloud-enabled communications technologies, we can access vast amounts of audience demographic and firmographic data captured in the communications cloud, allowing us to better understand and activate the targeted audiences that engage with our clients’ communications programs.

We capture true earned ROI and engage in audience building and activation, just as our marketing peers do. Our approach to earned audience insights, segmentation and targeting borrows from marketing best practices used in areas such as programmatic advertising. Our ability to customize, test and measure the performance of earned messaging takes communications to the next level of accountability and audience precision.

We built our suite of performance communications services for a simple reason: Technology unlocks better data, and better data paired with better insights leads to more impact for our clients.

We take a holistic approach to Performance Marketing for clients, which means seamless integration of strategy & planning, media buying, search, proprietary automation & technology and analytics. This also means mind-blowing results, be that growing revenue by $300,000,000 for a CPG client or doubling e-commerce revenue for a mature mobile accessories client.

Integration is only as powerful as each component, though, which is where we truly excel: a holistic search practice that was award Best Overall Search Program by Search Engine Land, a media planning & buying team that has driven triple-digit improvements in performance against the biggest agencies and programmatic platforms around, an analytics team that’s equally at home conducting Multi-Touch Attribution or creating deeper business intelligence with less investment and technologists adept at harnessing real-time data to enable signals-based marketing. All of which are steeped in a results-oriented mindset that pushes us to innovative faster than the competition.

Who We Are

Edelman Global Advisory (EGA) is a boutique firm providing business, government and advisory services to navigate today’s changing geopolitical and economic landscape. Based in Washington, D.C., EGA has deep expertise on the ground in the U.S. and Canada, APAC, MENA, Europe, Latin America, and India. EGA’s team members work seamlessly with Edelman’s other 6,000+ world-class communications professionals to deliver truly integrated client services.

What We Do

BUILD TRUST IN TODAY’S EVOLVING GEOPOLITICAL ENVIRONMENT.

Edelman Global Advisory helps clients navigate evolving geopolitics, build trust, and achieve business success.

Why We Stand Out

TRUSTED GUIDE. LOCAL EXPERTISE. GLOBAL NETWORK. SEAMLESS SERVICES.

We are executives, former diplomats, regulatory wonks and industry experts. We’ve previously worked in all levels of government worldwide, so we know how to demystify government systems and processes for our clients. We design innovative strategies, we build trusted partnerships, and we get things done. We are a startup within a global communications firm. Our nimble advisory team works fluidly across every key market, while leveraging the trusted expertise of Edelman's 6,000 colleagues worldwide. We are the new guard—entrepreneurs with fresh insights and tailored strategies to achieve your goals. We start with strategy guided by our best-in-class public affairs and government relations teams. Then we integrate Edelman’s unparalleled suite of services—public relations, communications, marketing and digital advocacy and more—to earn the trust of your stakeholders. All in one seamless package.

Edelman Data & Intelligence (DxI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.

We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.

DxI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution. DxI is comprised of over 350 research specialists, business scientists, data engineers, behaviorial and machine-learning experts, and data strategy consultants based in 15 markets around the world.