Conpas Rating
-
Website
https://www.gfk.com/homeOverview
Growth from Knowledge. For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior...
Number of Employees
10,001+
Services Provided
Consulting, Digital Solutions
Conpas Rating
-
Website
https://www.gfk.com/homeOverview
Growth from Knowledge. For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior...
Number of Employees
10,001+
Services Provided
Consulting, Digital Solutions
Regions
Africa, Asia, Europe, Latam, Middle East, North America, Oceania
Countries
Albania, Algeria, Argentina, Australia, Austria, Belgium, Bosnia And Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Cyprus, Czech Republic, Denmark, Ecuador, Egypt, France, Germany, Ghana, Hong Kong, Hungary, India, Indonesia, Israel, Italy, Kazakhstan, Kosovo, Latvia, Lithuania, Malaysia, Mexico, Morocco, Nigeria, North Macedonia, Pakistan, Philippines, Saudi Arabia, Serbia, Singapore, Slovenia, Thailand, United Arab Emirates, United States Of America, Vietnam
Regions
Asia, Europe, Latam, Africa, North America, Oceania, Middle East
Countries
Malaysia, Singapore, Hong Kong, Vietnam, Thailand, Philippines, Pakistan, China, India, Indonesia, Kazakhstan, Kosovo, Latvia, Lithuania, North Macedonia, Serbia, Germany, Slovenia, Bulgaria, Croatia, Albania, Bosnia And Herzegovina, Austria, Belgium, Czech Republic, Denmark, France, Hungary, Italy, Ecuador, Mexico, Argentina, Brazil, Chile, Colombia, Egypt, Ghana, Algeria, Morocco, Nigeria, United States Of America, Canada, Australia, Saudi Arabia, United Arab Emirates, Israel, Cyprus
Year of foundation
1934
Structure
Public Company
Year of foundation
1934
Structure
Public Company
About Us
About the company
Who we are
For over 85 years, we have earned the trust of our clients around the world by supporting them in business-critical decision-making processes around consumers, markets, brands, and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time, actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver Growth from Knowledge.
What we do
GfK's core business is collecting and processing data on consumer behavior. It includes advising companies using technology-based applications. GfK industry area include technology and consumer durables, retail, consumer goods, automotive, financial services, media and entertainment.
Why working with us
Four key tenets drive our approach, and offer value to our clients
Trust
Highest competence with data management and quality
Signals from the noise
Actionable recommendations through analytics and technology
Knowledge and expertise
Deep understanding of the market, psychology and consumer behavior
Always-on intelligence
Digital solutions that put data science at your fingertips
Sustainability
As a global player, we have both a responsibility and an opportunity to act as a steward of the environment. We aim to follow and promote good sustainability practices, reduce the environmental impacts of all our activities, and encourage our people and partners to do the same. Our company doesn’t see a trade-off between commercial success and environmentally responsible behavior. Rather, we see the two as being inextricably linked.
At GfK, we are committed to establishing and maintaining systems to protect our company from negative impacts and to ensure we have a positive impact to our planet.