The GRC Automotive practice provides regional market intelligence, thought leadership and insights to the emerging & fast transforming sector in Middle East and Africa region. We help clients identify the top mega tends in areas of mobility solutions.

Market Entry

• Feasibility study
• Market Trends
• Analysis & Recommendation
• Mode of Market Entry

Financial Analysis

• Project Feasibility Study
• Cost of goods versus selling price
• Margin analysis, break-even analysis selling and administrative expenses

Regulatory Analysis

• Assessment of evolving regulatory requirements at a global and Indian level and implementation strategies through specific products & technologies

Growth Strategy Options

• Identification & Evaluation of new products, markets & applications as new business growth opportunities

Service – Dealership and Customer

• Catchment Areas Analysis
• Dealer and Customer Satisfaction Levels
• Service Center Roll out
• Operational and business model assessment

Pricing and Branding Analysis

• Pricing Strategy
• Brand positioning

Digital Retailing

• E-Commerce for Automotive Parts and Service

Distribution Strategy

• Measure impact of Width and Reach of existing channels
• Benchmarking existing channels and its effectiveness

Retail - Dealership Assessment 7 Core Areas

• Mystery Shopper
• On-site Audit
• Customer Survey
• Identifying service standards, mapping and benchmarking at dealership and with customers

Aftermarket Implementation

• Increase Aftermarket Sales
• Identify Potential Channel Partners
• Implement Distribution Structure

Aftermarket Spare Parts Assessment

• Demand Estimation
• –Product
• –Segment
• –Type of market (Aftermarket, OES, Imports)
• Increase business from spare parts

Customer Connect

• Brand Tracks
• Voice of Customers
• Usage and Attitudes

Customer Experience

• Cost of Ownership
• Parts Pricing
• Customer Retention Strategies

Middle East is showing a promising potential combined with several transformational initiatives both in the Passenger Car (PC) and Commercial Vehicles (CV) space. The industry is currently experiencing change spurred by disruptive technologies. Trends like driverless cars, electric powered cars and ride sharing are revolutionizing the industry.

While Africa’s automotive market is still underdeveloped, GCG recognizes the potential of the automotive industry in Africa and foresees room for growth across the automotive value chain including vehicle sales, aftersales, vehicle assembly and production. In 2014, there were just over 42.5 million registered vehicles in use in Africa – a continent of approximately one billion people. We consider the continent as the final frontier for the global automotive industry.

Glasgow Research and Consulting is a UAE-based leading B2B market research and consulting firm with offices around the Middle East and Africa. Our zeal for delivering high quality, relevant and actionable data has made us a specialist in conducting global business-to-business research. We have delivered projects in more than 40 countries mobilising our teams on the ground and leveraging our extensive network of local experts and researchers. Our clients have extensively benefited from our wide range of research methodologies and competitive intelligence that are tailor-made to focus on their needs.

Our research covers everything from brand perception, product fit, customer service requirements, financial modelling, sales and marketing strategies, and so much more. With our transparent approach, we welcome and encourage our clients to get involved and share feedback throughout the research process. 

Our B2B market research assessment in GCC and the MENA region involves taking samples of our client’s market entry target audience and understanding their motivations and preferences. By researching how our client’s potential audience thinks, feels, and behaves, the strategic planning for attracting the client’s target market becomes more effective.

Not only that, but once our client has the potential customers on board, they won’t risk creating an experience gap where the customers aren’t getting what they expect. We constantly endeavor to help our clients achieve an effective operating model to deliver their organizational strategy. Our client will be better able to predict future trends and tackle them on time from the feasibility studies done by our B2B Research Company team in UAE, Saudi Arabia, GCC and the MENA countries. 

Mystery Shopping Services is crucial in any industry in UAE, Saudi Arabia and the GCC as a whole, which incorporates any interaction, between employees and customers. The Mystery Shopping exercise began in the 1940s as a way to measure employee professional integrity and adherence to set company processes, guidelines and standards.

The Mystery Shopping Solutions in UAE is based mostly on actual usage of the client services by mystery shoppers who note their observation on a pre-designed questionnaire form based on the observation of operations, procedures and the service delivery process.

Mystery Shopping service is a great predictor of future Customer Satisfaction trends, as such by acquiring unbiased objective evaluation, this helps the industry player to be able to:

• Identify opportunities for improving the level of performance
• Identify best & worst practices
• Identify defects & flaws
• Quantify performance levels
• Acquire detailed qualitative insight into the service delivery process
• Ensure that services provided adhere to company & market standards
• Reveal the actual customer experience

All this in the end helps the company in strategically:

• Attracting new customers
• Retaining current customers
• Tracking performance over time
• Measuring training efforts
• Identify training need

And Tactically in:

• Recognizing & rewarding valuable agents (incentives)
• Monitoring agent’s compliance with procedures
• Keeping agents alert at all times

Glasgow Research and Consulting focuses on delivering impactful, insightful and innovative research that fulfils the needs of our clients and supports them to expand and grow. Whether in automotive and mobility, industrial and manufacturing, Food and Beverage or other industry sectors, the customer is the core of the company, and it becomes imperative to understand them. By performing market analysis, often called customer analysis, we offer data & insights on how to get well acquainted with potential customers /consumers in the UAE, Saudi Arabia, GCC and the wider MENA region by:

• Assisting organizations with settling on better business choices and increasing preferences against their rivals through consumer research
• Helping our clients settle on various key and strategic choices by recognizing and fulfilling their needs through our consumer research findings
• Giving experiences that help control the making of a field-tested strategy, incorporate new business and marketing strategies, advance existing strategies, and propound focused strategies to target new business sectors
• Figuring out which part of the populace will be well on their way to buying an item, given factors, such as age, gender, and salary level
• Observing how purchasers talk and consult about the products in the market and recognize which customer needs are significant and whether current items are meeting these necessities

With our viable consumer research and statistical surveying, the client can increase priceless data about their rivals, monetary movements, socio-economics, current market patterns, and their clients’ spending attributes.

Glasgow Research and Consulting conduct concept and project testing for clients that will assess the client’s market entry concept and enable them to predict the conclusive result of their proposed product or service early in the process. Whether the client is in the early stages of vetting new products, redesigning a marketing campaign, launching a new logo, or starting a loyalty program, we always advise on testing the project concept. By doing so, we assist our clients in measuring the demand, appeal, and uniqueness of their business proposition.

With consumer trends changing more rapidly, the risk of investing resources into developing a business plan or an idea that’s already out-of-date is too costly. Instead, we help you build a successful product or experience, making sure that your ideas resonate with your current or prospective customers. With our concept and project testing service provision, we can uncover profound insights such as:

• Whether the client should continue to develop their market entry dynamite idea.
• Whether the client has an idea or business plan that will be a game changer in the market, or only popular with a niche following.
• The competitive value of the client’s project testing & concept’s features and benefits
• If there is anything that will block the client from fully developing the concept in their market entry strategy.
• If there are consumer /market benefits the client didn’t originally anticipate.
• How the client can optimize their marketing messages and identify the best channels to use for their market entry or market sizing decision.

“Marketing without data is like driving with your eyes closed.” Glasgow Consulting and Research conducts customer satisfaction surveys to measure how satisfied or happy the customer is with a product, service or specific point of interaction. In this sense, we ask if the product or service has met with their expectations, met their needs, and if issues have arisen, have they been resolved. We deploy a number of traditional and innovative techniques and resources to build our own diverse and extensive panels worldwide.

The methods of recruitment adopted by Glasgow Consulting and Research ensure a wide respondent pool to conduct surveys that aim towards delivering the highest quality data. Satisfaction helps you:

• How likely a customer is to recommend your product or service.
• A great way to explore service levels across different teams or areas of a business from customer service right through to billing and accounts
• It can highlight service areas that require training or extra resources.
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Customer satisfaction survey solutions in UAE, Saudi Arabia, GCC and MENA region helps our client to find what areas of their business require improvement. CSS solutions can help to gain insight into what your customers are looking for and expect and also provide the opportunity to address any concerns they may have. Regardless of the size of your business, CSSs are an important tool for determining if your standards are in line with the service you provide to your customers.

As a customer satisfaction survey consulting firm, we advise our clients to conduct regular customer satisfaction surveys which will allow them to respond to any issues and improve customer loyalty. This in turn will improve the company’s revenue stream.

Employee satisfaction is usually measured with an employee satisfaction survey that covers the basic needs and concerns of the employees. Glasgow Research and Consulting has conducted several ESSs for our clients in UAE, Saudi Arabia, GCC and the MENA region. Our surveys have delved deep into areas such as compensation, workload, teamwork, employees’ perception of the management, resources and more. Whether it’s about work-life balance, their professional work and growth in the organization, a particular task, or even just an update on how they’re feeling, being listened to means they feel valued, and team surveys provide the perfect opportunity for you to learn and implement their insightful and meaningful feedback.

These are all important areas to a company that wants to keep its employees happy and reduce turnover. But it is not only the client that benefits from measuring employee satisfaction — the employees do, too. They get to make their voice heard and also feel that they are important to the company and that their opinion matters.

As an employee satisfaction survey consulting firm, we will conduct the employee satisfaction survey giving you data on whether you have a high level of employee satisfaction or not.

Data collection is the process of gathering quantitative and qualitative information on specific variables to evaluate outcomes or glean actionable insights. Good data collection requires a clear process to ensure the data you collect is clean, consistent, and reliable. Our data collection services in UAE, Saudi Arabia, GCC and the larger MENA region will provide you with data which will help you to:

• Improve your business
• Make informed decisions
• Respond to challenges before they become full-blown crisis
• Measure the effectiveness of a given strategy
• More effectively determine the cause of problems

Our team members are multilingual, and we also allocate native speakers along with English speakers to projects fielded outside of English-speaking countries to ensure the utmost accuracy in our research and translation. By keeping all our language and translation services, project management and quality control in-house at our Dubai office, we can guarantee consistency and quality to our clients.

Our market analysis services in UAE, Saudi Arabia, GCC and the MENA countries are a thorough assessment of a market within a specific industry. With this analysis, we study the dynamics of the market, such as volume and value, potential customer segments, buying patterns, competition, and other important factors.

This market analysis can help you identify how to better position your business to be competitive and serve your customers. Conducting a marketing analysis can reduce risk, identify emerging trends, and help project revenue. One can use a marketing analysis at several stages of their business, and it can even be beneficial to conduct one every year to keep up to date with any major changes in the market.

Depending on the current stage of business, we recommend a detailed market analysis as a part of the business plan, since it provides a greater understanding of the target audience and competition, eventually helpful in building a strategic marketing strategy.

As a competitive and customer assessment consulting firm in UAE, Saudi Arabia, GCC and the MENA countries, our competitive analysis involves researching major competitors to gain insight into their products, sales, and marketing tactics. A few benefits of conducting a competitive market analysis are implementing stronger business strategies, warding off competitors, and capturing market share. 

We define competitive assessment or competitive analysis as a business-planning tool that attempts to account for the presence of competitors and their potential impact on business decisions. We offer an in-depth competitor analysis that helps you objectively understand your competition and identify what’s required to stay one step ahead. If you don’t know what is most important to your customers, it is difficult to fulfil their needs and meet expectations.

Glasgow Research and Consulting provide comprehensive and systematic services such as system integration and change management. This enables us to impact clients from customer strategy to operational transformation, such as customer touch points, marketing, sales and customer service.

As a market share research consulting company in UAE, Saudi Arabia, GCC and the MENA countries our market sizing, share and segmentation analysis uses informed estimations to determine the potential market volume and sales revenue. Knowing how to calculate a total addressable market is just as important if you are looking to launch in a new market or if you are a start-up.

By conducting market sizing, share and segmentation analysis research, you will know your TAM, SAM, and SOM which will help you build an effective strategy, and make key decisions about whether to invest, potential growth opportunities, marketing strategies, and more.

From increasing your market share to new product ideation, we use a variety of tools and formulas to get estimates that help your business make smart decisions while avoiding unnecessary risks.

Market sizing considers the potential size of a market, which involves understanding the total potential market size from the bottom-up. Market mapping is a data-driven market research strategy that allows you to strategically position yourself in the market. This can help determine who your customers are in terms of market size, share and value. Other benefits include: 

• Generating higher profits through price differentiation 
• Increase market shares through leadership in selected segments and an improved competitive position
• Facilitate a proper choice of target marketing and the marketing mix for different consumer groups
• Facilitate tapping of the market and adapting the offer to the target audience 
• Help to make accurate forecasts of the likely reactions from each segment

As a pricing analysis consulting firm in UAE, Saudi Arabia, GCC and the MENA countries we understand pricing analysis as a process of evaluating your current pricing strategy against market demand. Generally, pricing analysis examines price independently of cost. The goal of a pricing analysis is to identify opportunities for pricing changes and improvements.

Typically, you conduct/ seek pricing analysis services when considering new product ideas, developing your positioning strategy, or running marketing tests. It’s also wise to run a price analysis once every year or two to evaluate your pricing against competitors and consumer expectations — doing so preemptively avoids having to wait for poor product performance. While availing our services we ensure that our client also gets their competitive analysis which examines the entire value proposition of their competitor’s products helping them understand whether or not they’re actually competing on price alone.

We look at their competitor’s marketing strategies, sales brochures and gain insights on whether they’re competing on price for the same product, or is there something else in the value proposition that impacts how they price products and services?

Knowledge of this before setting their own price helps clients set prices based on a level playing field. Seeing our clients succeeding and thriving is what drives us every day.

We are helping companies to define their future strategy by searching the market for current trends. We provide solutions that enable leaders to help think beyond their traditional product offerings and envision new concepts, designs, and product or line extensions.

As a value proposition development company in UAE, Saudi Arabia, GCC and the MENA countries our divergence approach helps generate a new insight or perspective for your company through a thought-provoking process. The process is grounded on clear problem definition and a comprehensive fact-based consulting in order to facilitate a meaningful and focused ideation for your company’s success.

Our convergence approach is a robust prioritization process that would screen and evaluate different concepts for your company to ensure the feasibility of the final solution. The value proposition development service process also helps to identify key assumptions and critical success factors of your company that need to be proved or disproved in order for your company to move towards an upward growth trajectory.

As a value chain analysis consulting company in UAE, Saudi Arabia, GCC and the MENA countries, we focus on the extensive value chain which involves the full range of activities – including design, production, marketing and distribution – that businesses conduct to bring a product or service from conception to delivery. For companies that produce goods, the value chain starts with the raw materials to make the products and consists of everything added before the product is sold to consumers. Value chain analysis finds deficiencies in these processes and improves them, saving money, improving quality and expediting time to market.

From our value chain analysis service provided, the report will help you identify areas in your business that can be optimized for efficiency and profitability. You want to not only ensure your mechanical processes are the best they can be, but you also want to keep customers feeling confident and secure so they remain loyal to your business. By analyzing and evaluating product quality and the effectiveness of your services, along with reducing company costs, your business can find strategies to improve its value proposition and stand out in the marketplace.

Scenario planning and cost-rationalization project coordination services sit at the heart of our risk management process and philosophy. We offer forecasting and scenario planning services in UAE, Saudi Arabia, GCC and the MENA countries as “The process of visualizing what future conditions or events are probable, what their consequences or effects would be like, and how to respond to, or benefit from them.” We ensure that our forecasting and scenario planning service takes into consideration past events, as well as events that are currently being monitored as probable disruptions. When working with scenario planning, we focus on those risks where the consequence is high and provide our clients with data to distinguish risk events from the structural supply chain vulnerability and impact.

Forecasts on the other hand attempt to predict the future; therefore, the forecast and analysis must be expressed in appropriate values and in periods which are appropriate to the task. 

A forecast and scenario planning result service can never be correct except by coincidence given that the future is always uncertain. It is usual, therefore, to qualify a forecast. Different predictions could be given, based on different assumptions or there could simply be an upper and lower limit either side of the best estimate. Our extensive work in scenario and forecast planning ensure the finished forecast is supported by a description of the underpinning assumptions and their effect.

Glasgow Consulting and Research is a leading firm delivering quality feasibility studies in the UAE, Saudi Arabia, GCC and the MENA countries. We define a feasibility study as an analysis that considers all of a project’s relevant factors—including economic, technical, legal, and scheduling considerations—to ascertain the likelihood of completing the project successfully.

From the feasibility studies conducted, we will help you determine whether a project is feasible or not depending on several factors, including the project’s cost and return on investment, meaning whether the project can generate enough revenue or sales from consumers.

Our feasibility studies deliver a well-designed study offering a historical background of the business or project, such as a description of the product or service, accounting statements, details of operations and management, marketing research and policies, financial data, legal requirements, and tax obligations. Generally, we advise such project feasibility studies to precede technical development and project implementation.

Glasgow Research and Consulting is a leading firm delivering strategic and definitive business plans in UAE, Saudi Arabia, GCC and the greater MENA region. A business plan is a document that defines in detail a company’s objectives and how it plans to achieve its goals. We will guide you on developing or improving a business plan that lays out a written roadmap for your firm from marketing, financial, and operational standpoints. Although business implementation plans are most common with startups, we advise both startups and established companies to use business plans while exploring business opportunities.

Well-developed business plans can help you get funding or bring on new business partners. Investors want to feel confident and they’ll see a return on their investment. Your business plan is the tool you will use to convince people that working with you, or investing in your company is a smart choice.

Glasgow Research and Consulting offers business valuations and fundamental research services in UAE, Saudi Arabia and the MENA countries to provide the business owner with multiple facts and figures regarding the actual worth or value of the company in terms of market competition, asset values, and income values. Whether the business valuation service is required for acquisition, disposal, borrowing or lending purposes, each of these would need a clear view on the business or share value to be arrived at, in order to be able to make a well-informed business decision.

We have extensive business valuations research in GCC as well as cross-industry experience in valuing businesses and shares. This puts us in an ideal position to conduct valuation exercises suited to your requirements. Depending on your specific need and the prevailing business environment, we adopt pertinent methodologies and a logical approach to arriving at our recommendation.

Glasgow Research and Consulting is a leading risk assessment consulting company in UAE, Saudi Arabia, GCC and the MENA countries. We advise our clients to regularly perform a formal TEST risk management and assessment, so that they can get a clear picture of where their assets lie and what potential threats might exist.

From there, they can assess the likelihood and impact of those threats from actually happening and allow themselves to evaluate their current security controls to determine if what they’re doing will be an effective defense mechanism. 

Another way risk management and risk assessment services can save your business is by being proactive rather than reactive. If you have the opportunity to anticipate a potential security incident and address the potential adverse impacts, chances are you will be successful and save your business from any operational and reputational loss.

Through our risk assessment and risk mitigation services we are helping our clients to develop their business continuity plan, including disaster recovery plan, crisis management plan and control strategies.

Glasgow Research and Consulting offers financial, vendor and legal due diligence services in UAE, Saudi Arabia, GCC and the MENA countries. There is an exhaustive list of possible issues in the legal due diligence procedure. Additional questions may be required for specific industry mergers and acquisitions, while smaller transactions may require fewer questions. We help clear the air by providing M&A transaction advisory services to both parties. Our due diligence services include but are not limited to:

• Financial and taxation due diligence to identify risks such as unrecorded liabilities
• Commercial due diligence to address the viability of the target business
• Other due diligence areas such as HR, insurance etc.
• Ensuring the deal is appropriately structured
• Ensuring the target business is worth what you’re prepared to pay for it
• Providing you with a final report

M&A transactions that go through financial due diligence service and advisory give you a better chance of success. With our mergers and acquisitions support services, both parties will have a clear mind on the transactions and decisions to be taken.

From the seller’s point of view, M&A transaction support and accounting services are necessarily done to establish credibility. Due diligence can also bring tangible benefits to the seller, as a thorough financial examination may reveal that the fair market value of the seller’s company exceeds the initial value. 

Therefore, often, we on behalf of clients/ sellers prepare reports on the results of vendor, financial and legal due diligence on the M&A transaction and accounting before potential transactions, so as not to sell the company below market.

Glasgow Research and Consulting offers IPO support in UAE, Saudi Arabia, GCC and the MENA countries. We ensure a smooth transition to the public equity marketplace by offering our IPO consulting services to prepare private companies for success in the public markets.

Choosing to raise capital through an initial public offering is a transformative event for a company’s board of directors, management team and employees that brings with its organizational change, broadened constituencies, numerous reporting requirements and new demands on executives’ time. Whether a company has recently decided to go public or has already selected its underwriters, the period leading up to an IPO involves a great deal of planning, coordination and preparation.

Glasgow Research and Consulting has the complete experience on IPO process and services to support each step of the process. Typically, our IPO support consulting involves formulating positioning, messaging and metrics; making critical decisions about reportable metrics, guidance and other disclosure issues; road-testing the investment thesis; assisting in determining the syndicate; preparing for the IPO roadshow and establishing a best-in-class IR infrastructure.

Glasgow Research and Consulting offers M&A transaction support and accounting services in UAE, Saudi Arabia, GCC and the MENA countries. There is an exhaustive list of possible issues in the due diligence procedure. A number of questions required to be answered for specific industry mergers and acquisitions, we help clear the air by providing M&A transaction advisory services to both parties.

M&A transactions that go through due diligence give you a better chance of success. In mergers and acquisitions (M&A), buying a business without conducting due diligence significantly increases the risks. With our mergers and acquisitions support services we offer both parties to have a clear mind on the transactions and decisions to be taken.

From the seller’s point of view, due diligence is done to establish credibility. As it can also bring tangible benefits to the seller, as a thorough financial examination may reveal that the fair market value of the seller’s company exceeds the initial value. 

Therefore, often, we on behalf of clients/ sellers prepare reports on the results of due diligence on the M&A transaction and accounting before potential transactions, so as not to sell the company below market.

As a market entry strategy consulting firm, we help our clients in all aspects of designing a market entry strategy roadmap for their company. From initial market overview to implementation, with every step backed up by concrete market intelligence & market entry, Glasgow Research and Consulting has successfully helped organizations in UAE, Saudi Arabia, other GCC and the greater MENA Region. We provide full solution market entry strategy, business plans, & consulting solutions.

We help companies to complete entry projects in the MENA Region. This was made possible owing to our expertise in: 

• Market and consumer research
• Our understanding of local business models
• Our knowledge of growth strategies that really work
• Business Plans in UAE and Saudi Arabia & the greater MENA region
• Market entry strategy in the GCC countries

Our carefully designed go-to-market strategy proposals assist in overcoming challenges and enable the capitalization of new opportunities. We help clients understand the complexities of their new market, seek out suitable business partners in the local area, and objectively assess their own capabilities. Ultimately, we partner with our clients to select the optimal mode of entry considering multiple business scenarios and map out an effective investment journey.

With the immensity of our experience in market entry strategy, we ensure that the process is structured to answer all the needs of our clients. We begin by carrying out an extensive market potential evaluation for our client’s product, and suggesting to drop or adapt products/services for the new market. Our team assists with location evaluation, investment and cost analysis, arranging site visits, land acquisition, developing a local leadership team, business process design, IP and technology protection and much more.

In our B2B matchmaking across MENA countries, we focus on the meeting of companies with the aim of creating new collaborations and innovative synergies through the expansion of markets and the exchange of information.

As a distributor and importer search company, our networking market entry dynamic strategy takes into account the exact expectations of the participants and achieves a perfect match between those who are looking for something and those who are offering something. This has become even more important in the current global scenario, and has made it increasingly necessary to create new business relationships between different players at all levels, from SMEs to large multinationals.

Our team in UAE, Saudi Arabia, GCC and the MENA countries will help understand both parties’ needs as it is a fundamental first step in creating a winning match, most importantly establishing a relationship of mutual trust and laying the foundations for a valuable partnership.

If you’re ready to collaborate with corporates, institutional and industrial partners and investors, then Glasgow Research and Consulting is your solution. We will help you to build relevant international networks, to develop long term business relationships and boost your revenues.

Glasgow Research and Consulting offers cross border consultancy services in the UAE, Saudi Arabia, GCC and the MENA countries that are perfectly positioned to ensure overseas business expansion, investing offshore and expanding business internationally with a team of experienced and qualified individuals. Cross border consultancy services would be best described as companies doing business together between two different countries. The money, the product, the communication and culture – all happen from 2 different sides of a border.

Our cross-border consulting service provider representatives work alongside you on your specific business case. This is a great option for those at the early stages of deciding if business is right for them in a particular country.

Glasgow Research and Consulting is an incorporation & compliance consulting firm that takes you step by step through the company incorporation & compliance services in UAE, Saudi Arabia, GCC and the MENA countries in your quest to enter or expand into new markets.

Registering a local, free zone or offshore company, and forming international holdings and trust structures opens the way to a tax-free business, universal cash departments, UAE tax resident (domicile) status and access to international tax planning advantages. 

We offer the vital expertise and support your needs on corporate tax regulatory compliance services to establish and grow your business from initial licensing to day-to-day operations

Glasgow Research and Consulting takes you step by step through the process of product and trademark registration in UAE, Saudi Arabia, GCC and the MENA countries.

Dubai municipality, as well as the municipality of each Emirate, controls the products entering into the UAE market with a mandatory product registration process to ensure that counterfeit or harmful products are not being traded. The registration needs to be done to assure consumers that your products are safe.

These products won’t be able to be manufactured, exported, imported, advertised, sold, or distributed until they are registered. The product and trademark registration are valid for 5 years and subject to renewal.