A product marketing team at a large global B2B technology company preparing to launch a new enterprise software platform in Asia-Pacific came to GLG with a critical gap in their planning. They had strong product knowledge but limited visibility into the attitudes, decision-making processes, and day-...

A private equity firm was evaluating a significant investment in the commercial insurance brokerage space and needed to move quickly. The client faced two pressing questions that were central to their investment thesis: how the target company was positioned relative to its competitors across the val...