IDEO* has roots dating back to 1978. Today, IDEO is an award-winning global design and innovation company. We create positive impact through design by taking a human-centered approach to helping organizations in the public and private sectors innovate, grow, and bring to market new ideas. + We partner with leaders and change agents to identify new market opportunities, add value, and solve meaningful problems. + We design and launch innovative products, services, ventures, and brands by combining business acumen with human-centered market insights. + We help organizations to build the capabilities required to sustain innovation. *Pronounced “EYE-dee-oh”