The Advisory Boutique Institute of Brandlogic was founded in 1999 as a spin-off of the University of Innsbruck, in order to build up companies into the leading brands of their industry through consulting and active participation in the implementation. With offices in Innsbruck and Munich, the Institute of Brandlogic advises brand-oriented companies in Germany, Austria, Italy and Switzerland. The main focus of the consulting approach is the integration of the entire company organization into a transformation process conducted through the brand. Through its advisory council and a number of well-established dialogue platforms, the institute is in close dialogue with a network of corporate executives and scientists