DEVELOP AND PROTECT YOUR BRAND We are a global collective of legal and marketing experts delivering strategic and actionable business & brand development advice for SMEs looking for growth. OUR VALUE PROPOSITION IBE offers: • Problem solving: a unique combination of strategic intellectual property, business and marketing advice. • Global presence: a global network of like-minded brand development experts. • Senior expertise: personalized senior advice from start to finish, geared at driving revenue growth. OUR PHILOSOPHY • Applying an integrated approach to solving business, legal and marketing issues is particularly relevant to the world of entrepreneurs and SMEs where sound foundations, speed and reactivity are so fundamental to success. • We develop brands and business growth strategies that eliminate divergences between marketing initiatives and legal requirements and strengthen your business strategy. SERVICES WE PROVIDE • IP portfolio management • Vision, Mission & Values • Brand positioning & targeting • Portfolio strategy • Brand architecture • Innovation • Brand extension strategy • Naming strategies • Legal advice and contractual assistance • Licensing and franchising • Brand acquisition and disposal • Distribution agreements • Business plans • Assistance in raising capital INTERIM EXPERTISE If you want on going counsel without the burden of hiring a full-time legal or marketing expert, we can become your interim General Counsel or CMO for a defined period of time. OUR CLIENTS We specialize in consumer goods, startups, tech media, hospitality and marketing agencies. Our clients come from different parts of the world including US, UK, France, Italy, Australia and Mexico. They all share a thirst to grow their businesses to the next level and exhibit pride in their brands. We track our performance with numerous client case studies and our approach has proven successful time and time again.