Market Strategy & Understanding

Innovation

Creative Excellence

Brand Health Tracking

Ipsos MMA

Channel Performance

Simstore

Observer

User Experience

Public Affairs

Corporate Reputation

Ipsos serves agricultural sector clients with market research on farming practices, agribusiness trends, and rural consumer behaviour. The MRS Research Buyers Guide lists Agriculture as an explicit sector served by Ipsos in the UK. Research capabilities include opinion polling on agricultural policy, consumer attitudes toward food provenance and sustainability, and market studies for agribusiness companies operating in farming and food production supply chains.

Ipsos's agrifood practice serves food producers, agricultural businesses, and beverage alcohol makers with occasion-based consumer insight at both macro and micro levels. The Beverage Alcohol Monitor provides expanded insight into the consumption behaviour of American and Canadian consumers, relevant for beverage alcohol makers, distributors, and retailers alike. The practice covers new product development, concept testing, packaging evaluation, and shopper behaviour research for food and drink brands, helping clients in the food production and beverage sectors optimize their product portfolios and go-to-market strategies.

Empowering auto industry decisions through credible, meaningful and easily accessible customer-based information. Ipsos has a strong presence in the auto sector, further enhanced by its acquisition of RDA Group, an expert in auto quality and satisfaction measurement, and the New Vehicle Customer Study covering US and Canadian automotive buyer behaviour. Solutions span buyer segmentation, clinic tests for car prototypes, dealership experience evaluations, future vehicle and mobility concept development, in-car UX research, and final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.

Commercial success in the CPG and retail sectors demands deep consumer understanding — from new product testing for snack brands to retail shopper experience audits for supermarket chains. Ipsos helps clients with brand portfolio strategy, optimizing product mix, and understanding changing consumer preferences, including the shift to e-commerce and demand for sustainable products. Major global FMCG companies tap Ipsos for both market research and go-to-market consulting in emerging markets. Solutions span concept and product testing, package testing, attitude and usage studies, brand equity, price optimization, segmentation, and marketing models.

Ipsos serves durable goods and manufacturing clients with research-based marketing and product development consulting. Ipsos-Vantis was a recognized leader in research-based marketing and product development consulting for companies in the services and durable goods sectors, and the Chicago client roster has included multinationals in the consumer packaged goods, food, electronic, hotel, and technology sectors. Research capabilities include concept development, new product forecasting, restage evaluation, and marketing mix analysis for manufacturers of consumer electronics, household appliances, and industrial goods.

Ipsos serves education institutions and training organizations with research on reputation, student experience, and stakeholder perceptions. The Canadian Higher Education Reputation Monitor is one example of a syndicated study tracking how universities and colleges are perceived by key audiences. Research capabilities span opinion polling on education policy, program evaluation for learning institutions, and consumer research for edtech companies seeking to understand adoption barriers and user experience.

Ipsos serves energy and utilities clients with market research and public opinion studies covering consumer attitudes toward energy pricing, sustainability, and the transition to renewable sources. The practice supports both traditional utilities and clean energy companies in understanding customer experience, brand trust, and regulatory perception. Research capabilities include tracking studies on consumer sentiment around climate change and net zero commitments, as well as stakeholder opinion research for energy companies navigating public scrutiny on environmental sustainability.

Financial services companies are sitting on a wealth of customer data, yet lag behind many other industries in their approach to segmenting and targeting customers. Ipsos does extensive work in brand health tracking for banks, customer satisfaction in insurance via large benchmark studies, and concept testing for new financial products such as digital banking features. The consulting side tackles projects such as devising market entry plans for banking services in new countries, improving the customer journey for insurance claims processes, and segmenting markets to target underbanked consumers. Ipsos's knowledge of consumer trust, loyalty drivers, and digital adoption in finance helps it advise major financial institutions worldwide.

Commercial success in the healthcare sector means putting the patient at the heart of every decision. Ipsos delivers research and consultancy across pharma, biotech, medical devices, and health systems — from disease-specific Global Healthcare Monitors covering 30+ conditions worldwide to CAHPS patient satisfaction services for hundreds of health organizations. The Ipsos Rx Insight Store provides on-demand reports and dashboards built on gold-standard disease data, enabling clients to source quick answers to business questions, explore new therapeutic areas, and complement existing research across all budgets.

Ipsos serves lottery operators and gaming companies with market research on player behaviour, brand loyalty, and product development. The practice has been a recognized specialty within Ipsos-Insight's North American operations, supporting clients in both traditional lottery and online gaming segments. Research capabilities include concept testing for new game formats, player segmentation, and tracking studies on gaming participation and consumer attitudes toward gambling.

Ipsos serves luxury goods and fashion brands with research on high-income consumer behaviour, brand positioning, and market trends. The Ipsos Global Influentials study — the industry's longest-running, most in-depth study on high-income consumer behaviour — covers over 90,000 interviews annually including 16,000 company leaders, providing insights on brand positioning, product innovation, and marketing for luxury and fashion clients. Additional capabilities include social listening via Synthesio for fashion week and luxury brand monitoring, as well as consumer segmentation and concept testing for apparel and accessories brands.

Ipsos has deep roots in media research, tracing back to its founding work measuring advertising and media campaign effectiveness. Today the practice spans audience measurement for broadcast, print, streaming, and online media, as well as entertainment research for cable, film, gaming, and live events clients. Services include copy testing, creative development research, in-market campaign monitoring, social media listening via Synthesio, and syndicated audience studies. Ipsos's media research capabilities help broadcasters, publishers, and entertainment companies understand viewer, reader, and listener behaviour across all channels.

Understanding perceptions of citizens, public service users and other stakeholders is at the heart of Ipsos's Public Affairs division. The practice conducts strategic research for governments, NGOs, international organizations, and public agencies — including opinion polling on policy issues, program evaluations, citizen satisfaction surveys, and election research and forecasting. Ipsos sometimes steps into a consulting role by advising government clients on how to improve public services based on survey findings, or helping NGOs with strategy to increase outreach effectiveness. The KnowledgePanel probability-based online panel has boosted the company's work with the US government, providing high-quality, technically rigorous research for federal agencies and large public-sector clients.

Ipsos serves sports, leisure, and arts organizations with audience research, fan engagement studies, and brand tracking. The MRS Research Buyers Guide lists Sport/Leisure/Arts as an explicit sector served by Ipsos in the UK. Research capabilities include opinion polling on sporting events, audience measurement for arts and cultural institutions, and consumer research for leisure brands seeking to understand participation trends and experience expectations.

Ipsos's Technology & Communications practice serves telecom operators, internet platforms, and technology companies with research on user adoption, digital transformation, and brand performance. The practice covers wireless, broadband, mobile, and digital platform clients, helping them understand how consumers personalize content access and navigate rapidly evolving connectivity landscapes. On the technology side, Ipsos works with engineering and design teams on UX research, and with corporate affairs and marketing teams on multi-touch attribution and marketing mix modelling. The business has grown significantly, with healthcare, internet, and automotive now complementing CPG as core growth sectors.

Ipsos serves tobacco industry clients with consumer research on brand perception, usage and attitude studies, and regulatory impact assessment. The MRS Research Buyers Guide lists Tobacco as an explicit sector served by Ipsos. Research capabilities include tracking studies on consumer behaviour in the tobacco and next-generation products (NGP) categories, as well as public opinion research on tobacco regulation and health policy.

Ipsos serves transportation clients including public transit authorities with dedicated research capabilities. The Ipsos Public Transportation Institute has conducted research for public transportation authorities in Australia, Canada, Germany, Hong Kong, Netherlands, New Zealand, South Africa, the United Kingdom, and the USA. Research capabilities include citizen satisfaction surveys for transit agencies, ridership behaviour studies, and public opinion research on transportation infrastructure investment and policy.

Ipsos serves travel, tourism, and hospitality clients with consumer research on travel behaviour, destination preferences, and brand loyalty. The practice supports airlines, hotel groups, and tourism boards in understanding shifting consumer priorities and experience expectations. Research solutions include tracking studies on travel intent, customer satisfaction benchmarking for hospitality brands, and syndicated studies on consumer spending patterns in leisure and tourism sectors.

Ipsos serves wellness and fitness brands with consumer research on health behaviours, product adoption, and brand positioning. The MRS Research Buyers Guide lists Wellness/Fitness as an explicit sector served by Ipsos. Research capabilities include tracking studies on consumer health and wellness attitudes, concept testing for fitness products and services, and syndicated studies on the evolving health and wellbeing landscape.

Measuring and monetising audiences across TV/video, radio/audio, print, digital, and out-of-home media platforms to support media planning and buying decisions. Provides cross-device measurement and sub-solutions covering all major media channels, enabling media planners and buyers to make data-driven decisions about audience reach and engagement across traditional and digital platforms.

Empowering automotive industry decisions through credible, consumer-based research covering vehicle concept development, product launch validation, pricing, and communication strategy. Solutions cover future vehicle concepts, consumer needs alignment, and final product launch preparation, enabling automotive manufacturers to validate product strategies and optimise pricing and communications before market entry.

Applying behavioural science principles and advanced analytics to understand how consumers make decisions and to design more effective products, communications, and experiences. Behavioral science-powered approaches inform consumer decision-making context across brand health tracking and other research programmes, enabling organisations to design products, communications, and experiences grounded in how consumers actually make decisions.

Continuous monitoring and measurement of brand equity, image, and consumer relationships to guide brand activation strategy across all channels and touchpoints. Grounded in consumer decision-making context, this ecosystem provides ongoing brand health insights to inform activation strategies and track brand performance against competitive and market benchmarks.

Providing actionable insights and understanding of retail realities to optimise in-store and e-commerce channel performance. Delivers consumer and market insights that inform channel strategy, enabling clients to understand retail dynamics and optimise performance across both physical and digital shopping environments.

Specialist research and advisory services for corporate reputation management, crisis communications, CSR measurement, and corporate policy development. The Global Reputation Center serves as the insight industry's most trusted source for reputation, communications, and policy decisions, providing crisis severity assessment and communications testing to mitigate and rebuild trust during reputational challenges.

Assessing and maximising the creative potential of advertising and media content — including video, out-of-home, print, audio, and digital — to achieve short- and long-term brand growth effects. Evaluates animatics, finished creative, storyboards, and social/video ads to optimise creative impact and drive measurable brand growth across all media channels.

Designing and delivering customer experience programmes — including Voice of the Customer, CX analytics, and advisory — to retain customers, grow share of spend, and deliver measurable return on CX investment. The ROCXI (Return on Customer Experience Investment) framework guides CX Analytics through advanced predictive analytics, linkage, and key driver analysis across customer, employee, operational, and financial data to demonstrate CX ROI and inform experience improvement strategies.

Research and consultancy services for employee engagement, leadership development, and change management to help organisations realise their strategy through their people. Solutions include leadership style design, manager empowerment, and culture change programmes, enabling organisations to align employee experience with strategic objectives and drive organisational transformation.

Research, consulting, and advisory services for the healthcare sector covering patient experience, health economics and outcomes research (HEOR), market access, clinical and commercial strategy, and regulatory affairs. With 30+ years consulting to the healthcare sector, Ipsos serves national health systems, hospital groups, health insurers, CMS, CDC, and FDA, providing Evidence, Value & Access offerings including HEOR, real-world evidence (RWE) data assets, and market access consulting to inform healthcare strategy and policy.

Research and advisory services that evaluate, screen, predict, and forecast new product and concept innovations to optimise their market appeal. Leverages AI-powered social listening and consumer intelligence to identify emerging trends and accelerate product innovation cycles, enabling clients to validate concepts and optimise market positioning before launch.

Advisory and research services combining segmentation, journey mapping, portfolio optimisation, and market entry strategy to help clients identify growth opportunities and compete more effectively. Delivers customer understanding, segmentation, journey mapping, and portfolio optimisation insights, with Go-to-Market solutions based on 3,000+ projects supporting market entry and expansion in emerging and developed markets.

Improving marketing performance through granular insights, multi-touch attribution modelling, and activation guidance to optimise addressable digital and traditional media channels. Ipsos MMA solutions enable marketing planners to improve effectiveness of addressable digital channels through multi-touch attribution models that inform media optimisation and activation strategies across both digital and traditional media.

Evaluating and improving in-store customer experience and service quality through structured mystery shopping programmes across retail and quick-service restaurant environments. The iShopFor Ipsos platform supports mystery shopping assignments globally, enabling organisations to assess and improve service quality and customer experience across physical retail locations.

Research, evaluation, and advisory services that help governments and public-sector organisations understand citizens, improve public services, and inform policy through engagement and analytics. Delivers program and change management, business process reengineering, and strategic communications for government agencies including Veterans Health Administration, Military Health System, CMS, CDC, and FDA to improve public service delivery and citizen outcomes.

In-depth qualitative research using online communities, focus groups, digital diaries, and AI-powered tools to uncover consumer motivations, attitudes, and behaviours. The Ipsos UU Qualitative and Online Communities and Panels platform offers video interviews, live chats, discussion boards, blogs, and AI-powered synthetic respondents, enabling organisations to gain deep consumer insights at scale.

Harnessing consumer-generated data and AI-powered social media analytics to deliver brand health insights, trend identification, and actionable consumer intelligence at scale. The Ipsos Synthesio platform enables clients like Nestlé and Rémy Cointreau to conduct trend analysis and inform product development through analysis of billions of online conversations and behavioural signals across 90+ languages.

End-to-end management consulting that transforms multi-source consumer and market insights into actionable business strategies driving growth, innovation, and market expansion. Ipsos Strategy3 engagements identify new innovation territories, reposition brands, and use trends and foresight to shape the future of sectors, partnering with leading companies on growth and market expansion strategies across digital and traditional channels.

Helping clients align user experience with user expectations to create intuitive and memorable products that drive satisfaction and loyalty. Creates transformative experiences through continuous user engagement across the entire product lifecycle, enabling organisations to design products and services that meet consumer expectations and drive measurable satisfaction and loyalty outcomes.

Strategically-focused insights from independent data (formerly Syndicated Services)
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For over 30 years, we’ve been redefining syndicated research, one bespoke insight at a time. So we decided that it’s time to redefine ourselves. Formerly known as Global Syndicated Services, we are now Ipsos Global Healthcare Monitors…

Cost-efficient, robust & highly bespoke
While our gold-standard datasets are available to multiple clients, our insights are anything but. All analyses and recommendations, delivered by the disease experts running our monitors, are highly customised, giving you the strategically focused research you need with the reach, rigour, and cost efficiencies you want.

So, whether you need to size your market, gauge real-world prescribing behaviour, or uncover stakeholder perceptions, Global Healthcare Monitors have the answers. All we need is your question…

Global Healthcare Monitor portfolios
Our monitors capture everything from real-world patient treatment to HCP and consumer perceptions – with a focus on the areas of strategic importance to our clients:

A flagship probability-based online panel providing a representative random sample of the US population, used as a foundation for polling, survey research, and confident decision-making. Enables organisations to conduct statistically rigorous research with a nationally representative sample, supporting polling, surveys, and market research with high confidence in results.

An AI-enabled consumer intelligence platform that collects, structures, and analyses billions of online conversations and behavioural signals from over 800 million sources across 90+ languages to deliver brand, trend, and consumer insights. Enables organisations to monitor social media, digital conversations, and consumer sentiment at scale, providing actionable intelligence for product development, trend identification, and brand health monitoring.

A digital research platform offering on-demand syndicated reports, dashboards, and automated research solutions — including the Ipsos Rx Insight Store for healthcare — to make premium data and expertise accessible at scale. Provides self-service access to research data, dashboards, and automated insights, enabling organisations to access premium research and analytics on-demand without requiring custom research engagements.

A virtual shelf technology platform that helps clients quantify winning strategies through simulated brick-and-mortar and e-commerce shopping environments, enabling testing of products, packaging, planograms, and pricing before market launch. Provides a digital twin of retail environments, allowing organisations to test and optimise product strategies, shelf placement, and pricing in a risk-free virtual environment before committing to physical retail deployment.

Simstore is Ipsos virtual research technology platform helping clients quantify winning strategies through simulated brick & mortar and e-commerce shopping environments. Simstore Shopper. Manage your category successfully. Simstore InnoTest. Measure the success of new products in a competitive context. Simstore Pack. Measure the success of new packs in a competitive context. Simstore Planogram. Measure the impact of your planogram and POS strategies. Simstore Price. Create a winning pricing strategy. Simstore Assortment / Line Optimization. Create a winning product line.