Conpas Rating
-
Website
https://www.ipsos.com/Overview
Ipsos is one of the largest market research companies operating in 90 markets with over 18,000 professionals.
Number of Employees
10,001+
Services Provided
Consulting, Digital Solutions
Conpas Rating
-
Website
https://www.ipsos.com/Overview
Ipsos is one of the largest market research companies operating in 90 markets with over 18,000 professionals.
Number of Employees
10,001+
Services Provided
Consulting, Digital Solutions
Regions
Africa, Asia, Europe, Latam, Middle East, North America, Oceania
Countries
Albania, Algeria, Argentina, Australia, Austria, Bahrain, Belgium, Bolivia, Bosnia And Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, France, Germany, Ghana, Greece, Guadeloupe, Guatemala, Hong Kong, Hungary, India, Indonesia, Iraq, Ireland, Israel, Italy, Ivory Coast, Japan, Jordan, Kazakhstan, Kenya, Kosovo, Kuwait, Lebanon, Malaysia, Martinique, Mexico, Montenegro, Morocco, Mozambique, Netherlands, New Zealand, Nigeria, North Macedonia, Norway, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Réunion, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Tunisia, Turkey, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States Of America, Venezuela, Vietnam, Zambia
Regions
Europe, Middle East, Asia, Africa, Latam, North America, Oceania
Countries
Switzerland, Kosovo, Kuwait, Lebanon, North Macedonia, Malaysia, Saudi Arabia, Serbia, Singapore, Uganda, Ukraine, United Arab Emirates, Slovakia, Slovenia, South Africa, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, South Korea, Hong Kong, Hungary, India, Venezuela, Vietnam, Bulgaria, Canada, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Ghana, Greece, Guadeloupe, Guatemala, Taiwan, Tanzania, Thailand, Tunisia, Turkey, Zambia, New Zealand, Nigeria, Sweden, Philippines, Poland, Albania, Algeria, Argentina, Australia, Portugal, Puerto Rico, Qatar, Réunion, Romania, Russia, Austria, Bahrain, Belgium, Martinique, Mexico, Montenegro, Morocco, Spain, Chile, China, Germany, United States Of America, Bolivia, Bosnia And Herzegovina, Brazil, Mozambique, Netherlands, Indonesia, Iraq, Ireland, Israel, Italy, United Kingdom, Norway, Pakistan, Panama, Peru, France, Ivory Coast, Japan, Jordan, Kazakhstan, Kenya
Year of foundation
1975
Structure
Public Company
Year of foundation
1975
Structure
Public Company
Problems we solve
Consumers & Brands
Market Strategy & Understanding
Innovation
Creative Excellence
Brand Health Tracking
Ipsos MMA
Channel Performance
Simstore
Observer
User Experience
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Citizens
Public Affairs
Corporate Reputation
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Consulting Solutions By Industry
Healthcare
Commercial success in the healthcare sector means putting the patient at the heart of every decision. One of the world’s leading providers of healthcare insights, evidence and guidance. We work in partnership with healthcare sector clients, empowering them to align commercial success with what matters most: improving patients’ lives.
Custom Healthcare Research
Targeted solutions across the healthcare product lifecycle
lab glassware filled with different colour liquids to suggest a wide range of research
The global healthcare market is unique, complex and dynamic. Today more than ever, you need a genuine healthcare specialist to guide critical business decisions…
Ipsos’ custom healthcare research teams, based in over 30 countries worldwide, address the full spectrum of healthcare business questions – bringing deep sector expertise and local knowledge to every client engagement.
Wherever they are in the world, our teams are supported by:
- Ipsos’ global healthcare knowledge, frameworks & approaches
- Specialist expertise from our 13 Healthcare Centres of Expertise
- A large global Healthcare Data Science & Advanced Analytics team
- Access to the consumer-led research innovations of Ipsos
How can we help you?
Whether your asset is in early-stage development, ready to launch, or the current standard of care, we can offer clarity and certainty – just get in touch to discuss your specific needs.
Global Healthcare Monitors
Strategically-focused insights from independent data (formerly Syndicated Services)
For over 30 years, we’ve been redefining syndicated research, one bespoke insight at a time. So we decided that it’s time to redefine ourselves. Formerly known as Global Syndicated Services, we are now Ipsos Global Healthcare Monitors…
Cost-efficient, robust & highly bespoke
While our gold-standard datasets are available to multiple clients, our insights are anything but. All analyses and recommendations, delivered by the disease experts running our monitors, are highly customised, giving you the strategically focused research you need with the reach, rigour, and cost efficiencies you want.
So, whether you need to size your market, gauge real-world prescribing behaviour, or uncover stakeholder perceptions, Global Healthcare Monitors have the answers. All we need is your question…
Real-World Evidence
Transforming real-world data into scientifically robust real-world evidence
When it comes to demonstrating the value of your drug, device or diagnostic, you need to work with a trusted partner. One who understands what payers and regulators need, and with expertise and reach to deliver it…
In this increasingly important area, Ipsos offers a wide range of bespoke solutions, including:
- Evidence planning & consultancy: Advising on the most appropriate data sources and methodologies to meet real-world evidence requirements
- Secondary real-world evidence studies: Identifying, accessing and analysing existing real-world data assets to address specific evidence needs
- Primary real-world evidence studies: Delivering customised studies to generate new real-world data to fill evidence gaps
- Maximising the value of real-world evidence: Providing guidance and support for regulatory submissions and scientific publications
Why bring the power of Ipsos to your clinical study?
Quite simply, we offer the best of both worlds.
Our clients come to us for our deep sector expertise, rich heritage in RWE, and global healthcare data science team – but they also benefit from our vast capabilities in research design, and our ability to access study participants across the globe.
Healthcare Advisory Services
Strategies, recommendations & analytics that drive value. At Ipsos, we know that knowledge is the root of all good decision-making...
Our expert team of advisory practitioners go beyond the data – using sharp business acumen, in-depth analytics, and vast life sciences industry expertise to help you make the right strategic decisions.
For our strategists, problem-solvers and solution-generators, the most important knowledge is a deep understanding of your business: the foundation for every client engagement.
Our strategic offerings
Through the core services below, we support our healthcare sector clients in building their brands and delivering value across every product’s lifecycle:
- Commercial Strategy & Launch: Using evidence-based decisions to determine the best commercialisation approach
- Medical Strategy: Developing the scientific story, providing strategic medical affairs guidance, and more
- Forecasting & Demand Modelling: Creating evidence-based forecast/valuations to support portfolio prioritisation, M&A, licensing and partnerships
- Performance & Analytics: Uncovering consumer & HCP insights to optimise marketing, sales and omnichannel strategies
- Value & Access: Building strategies to increase market understanding and increase patient access
Market Access & HEOR
Driving launch excellence & commercial success
Stethoscope resting on bar charts
Whether you have critical decisions to make about trial design, an imminent asset launch, or an established brand approaching LoE, Ipsos’ market access and HEOR experts can guide you…
Our dedicated global team works in partnership with pharmaceutical, biotech, and medical devices and diagnostics clients to generate evidence, design strategies that drive multi-stakeholder value, and facilitate patient access to critical healthcare interventions.
Solutions Across the Product Lifecycle
EVIDENCE:
Evidence generation strategy • Evidence synthesis • Prospective & retrospective real world data collection • Publication for scientific purpose
VALUE:
Demand assessment & forecasting • Pricing strategy & revenue optimisation • Health economic evaluation, HTA dossiers & field tools • Value communication & advocacy
ACCESS:
Access & HTA / reimbursement strategy • Landscaping, stakeholder mapping and engagement • Innovative contracting & value-based solutions • Negotiation strategy & objection handling
Why Ipsos for Market Access & HEOR?
- Expertise: A globally-led EVA practice, delivered by local market experts
- Reach: Unparalleled access to all relevant stakeholders
- Innovation: Industry-leading innovations (often powered by Ipsos’ GenAI platform)
- Compliance: Rigorous adherence to quality & compliance standards
- Client Focus: A laser focus on our client’s unique challenges & needs
- Added Value: Ipsos’ Healthcare Centres of Expertise enriching EVA approaches
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Automotive and Mobility Development
Monitoring Quality
Empowering auto industry decisions through credible, meaningful and easily accessible customer based information.
Ipsos is the leader in proprietary global quality tracking programs. All major global manufacturers are using our quality monitoring platforms to continuously track and monitor new vehicle quality and durability via proprietary or competitive club studies.
Improving key product indicators via proprietary tracking programs is proven to translate to improved ranking in Ipsos Club benchmark studies.
Our Quality Feedback System (QFS) and Quality Connection™ data mining and reporting portal, are designed specifically for automotive initial quality and durability tracking programs. The platform includes a proven online survey, a pre-defined battery of quality-specific questions, and an interactive web-based reporting portal. Quality Feedback System is the leading platform used by global automotive manufacturers, in 30+ markets to track initial quality.
A comprehensive approach to survey design allows our automotive clients to access customer feedback in a fast and actionable manner. It also enables them to substantiate the need for improvement in the supply chain, reduce warranty costs and prevent early recalls. Our automotive experts can support prioritisation and allocation of manufacturing and design investments to achieve the best return on customer satisfaction, improved benchmark position and, ultimately, increase customer loyalty and brand retention.
More than 8,000 members of the global automotive industry currently use the Quality Connection™ platform to continuously monitor product performance to customer expectations. Our hierarchical survey approach allows for a short and pleasant respondent experience, while extracting the most comprehensive set of ‘things-gone-wrong’ diagnostic details in the industry. The entire program, from survey invitations, reminders, surveys, post-launch assessments and the reporting platform, has been designed to deliver the most reliable, robust and actionable data in the automotive industry.
As our data collection and reporting systems are proprietary, Ipsos is in a unique position to continuously listen to our clients and automotive customers. This enables us to provide questionnaire and data delivery portals with innovations such as Text and Video Analytics and Social Media integration, in addition to ongoing updates to cover new technology and vehicle features.
Early Stage
In an advanced product planning stage, it is increasingly vital to project consumer needs over the next five years.
At this early stage, Ipsos supports clients by engaging lead users, trend setters, experts, and consumers to illuminate future needs and trends. This can then be developed into valuable input for designers, product engineers, and R&D professionals to assess their new vehicle or mobility concepts. Ipsos employs a variety of research techniques and objective measurements to explore consumer mobility needs (emotional and functional), price perceptions, trends, and potential in early product planning stage for a variety of products (parts, features, whole car, portfolio) and service concepts.
A process called “Information Acceleration” will bring consumers up to speed in regard to a future scenario where they can more appropriately evaluate the concept in context. Typically, three or more years prior to launch, the “early stage” future mobility concept can be presented in any format: 2D, 3D, physical mock-up, or digital stimulus. We use Virtual Reality, Neuro and Behavioral Science for broader evaluation and measurements. Interviews can be conducted via in-person or digital quantitative and qualitative methodologies.
We develop and co-create tomorrow’s products by defining design, product, and quality benchmark with voice of customers as well as experts. Ipsos’ vast know-how in early-stage research, automotive thought leadership and breadth of research tools are invaluable to start your product development journey.
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
One key challenge for manufacturers in the mobility industry is understanding and incorporating consumer needs and feedback. By doing this in advance of the launch and design freeze, we empower clients to improve their odds of success and address critical issues like exterior and interior design, pricing, marketing, and communication.
New products and services will be evaluated in a context where relevant competitors are presented, and insights on improving areas such as the product design, features, packaging, or potential quality pitfalls are gathered. Pricing and choice simulation can also be incorporated to estimate market potential.
While the pre-launch clinics typically involve evaluating physical and digital stimulus, augmented and virtual reality can also be used to present more innovative ways of showing the concepts and illustrating advanced features. Consumers are typically invited to the venue for an in-person quantitative and qualitative evaluation of the new product, but a modular, digital approach is also under development.
Ipsos is in a unique position to add insights on primary consumer feedback due to the resources in its global network and our robust hubs in key automotive markets. We can also provide in-depth understanding of macro factors, such as society trends, due to the breadth of research topics available that we cover.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Early launch assessment such as an accepter/rejecter study and pricing conjoint to review and finetune launch strategy to kick start product improvement for the next generations.
Accepter/Rejecter Study
Early buyers of the vehicle and its competitors (rejecters of test brand) can be engaged in an Accepters and Rejecters survey, in which their feedback is analyzed to highlight reasons behind the gaps between expected and in-market performance, from both product and marketing perspectives.
Accepters and Rejecter studies can be completed online or in person with early buyers of a recently launched model and those of key competitors to understand their respective strengths and weaknesses from both a product and marketing point of view (communication, dealership experience, etc.). As an added module, qualitative discussion groups or online communities can take place to obtain more immersive insight.
Marketing Clinic
Taking place pre-launch and after design freeze, these vehicle clinics focus on the marketability of the new vehicle – on positioning, pricing, communication and with a final validation of design on perceived strengths and potential short-comings. The new products will typically be evaluated in a competitive context where relevant competitors are presented to make final marketing preparations prior to a vehicle launch.
Consumers are frequently invited to a venue for an in-person quantitative and qualitative evaluation of the new model along with key competitor models, while a modular, digital approach can also be an alternative. Consumers typically evaluate the new models’ exteriors, interiors or any additional HMI or product features that the clients deem important. Pricing conjoint would be an integral aspect of the research to understand price elasticity and competitiveness against competition from a price/sales potential perspective. Often, product and user imagery will also be included, and sometimes along with a storyboard for qualitative understanding.
Automotive User Experience tests
How to improve driving and in-car user experience (UX).
User Experience, the user/ passenger in-car or “driving experience” is a rapidly developing concentration of the automotive field and mobility research. With autonomous driving and connected vehicles quickly developing, drivers and riders are presented with a plethora of new opportunities in the way they interact with the vehicle, as well as the way they spend their time in the vehicle. UX aims to provide feedback to explore, evaluate and optimize such innovations and new opportunities stemming from innovative features, apps, or Human-Machine Interface (HMI) systems.
UX focuses on understanding user behaviors, needs and motivations through dynamic, digital, and non-digital techniques. In Drive Tests, we analyze both driver and passenger reactions and behaviors on open or closed roads, or sometimes in a custom-built “lab” setting depending on the stage of product development. It can also take place in a client-owned facility with advanced equipment, or simply using a tablet or mobile phone as a surrogate.
Established Ipsos teams of User Experience experts in key automotive markets offer unparalleled insights on user experience design and testing, and regardless of your needs, we can always help you set up an appropriate test.
How to predict mobility usage and vehicle sales.
Mobility analytics help clients better manage risks by analyzing price perceptions, elasticities, sales, share, and volume forecasting, as well as the user potential of future mobility offers.
Most commonly, this will be a module in a pre-launch pricing or marketing clinic where an advanced analysis is included to understand the new vehicle's preference, shares, and volume potential. It can also be a stand-alone survey to investigate how consumers perceive the pricing of different features and/or packages.
Advanced analytical tools such as conjoint methodology, configurator, and a range of optimization techniques are utilized along with the latest marketplace simulation techniques for more realistic predictions to optimize price and sales.
The Marketing Science teams at Ipsos are experts in calibration and validation techniques. With a profound understanding of simulation market research and other systematic research biases, their predicted results are much closer to what will be seen in the market than those claimed by consumers.
Quality Club
Ipsos Quality Club programs cover more than 10 countries, reliably and actionably collecting feedback from hundreds of thousands of customers every year.
Our questionnaires have been designed in a customer-friendly way to gather all the diagnostic information that engineering, manufacturing, quality, and product design teams need to identify perceived quality and root causes of customer dissatisfaction and implement corrective measures.
Quality Feedback System (QFS) Methodology
Our quality feedback system (QFS) methodology uses multiple approaches to invite customers to take our detailed yet customer-friendly survey, according to the method that is culturally accepted and preferred by each country. Despite the flexibility of the invitation method (email, SMS/text, etc.), all customers are directed to a globally consistent benchmark survey. Customer feedback is available to participating automotive clients within 24 hours, via our state-of-the-art Quality Connection™ reporting portal. This provides analysis from a respondent VIN (vehicle identification number)/level, to topline report dashboards on a fast, ongoing, and consistent method across vehicles, brands, countries, or regions.
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Media Development
Our solutions arm media organizations with market-leading insights into the drivers of content and platform choice – and expertise in how to develop and monetize their assets.
In a world of peak content and pervasive media, we use our deep understanding of people, society and culture, locally and globally, to make sense of audiences and how they consume technology, content and entertainment. We use this to help media companies develop strategies most effective at reaching, attracting and monetizing audiences, by assisting development and optimization of their content, platforms and communications.
Our expertise covers five key areas:
Audience Insights
More than ever, it is important for media companies to access, attract and retain valuable audiences.
We help them to understand who their current and prospective audiences are, how to target and engage them, and how to grow. We support them in defining and developing recruitment strategies for the highest-quality potential audiences/users for growth.
Content Strategy
We help our clients develop, optimize, market and monetize compelling content, across platforms and at all stages of production and promotion.
In this time of peak content, understanding your audience and what content works is more important than ever. Ipsos’ Content Strategy team is comprised of specialized experts who understand which metrics matter and which ones don’t when it comes to understanding why consumers read, watch and engage at home and on the go.
Platform Access and Optimization
Understand how audiences access content within and across platforms and pay models.
Great content fails if consumers don’t find and access it. We help media companies drive successful content across their platforms by providing insights into people’s needs for content, platform features and functionality, as well as willingness to pay for them.
Monetization
Identify insights and measurement that demonstrate how to reach the right audiences, create effective advertising and prove ROI.
We provide the tools and the expertise to demonstrate the value of platforms, content and audiences to advertisers, as well as to support your pricing strategy.
Attractor Insights / Performance Tracking
Understanding and tracking the effectiveness of performance, influence and content selection.
We activate our deep category expertise and our suite of solutions and methodologies to successfully address the wide range of business questions that exist within today’s fast-paced media landscape.
The profound shifts in the role and presence of media in society present a historic opportunity for content creators, platform owners and brands. People have changed their relationship with media – and the market is changing dramatically as a result. Those companies that embrace pervasive media and act on the new contextual realities will accelerate ahead of their competitors.
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Consulting Solutions By Capability
Public Affairs
Public Opinion Polling for Public Relations, Communications and the Media
Consumer Assessment of Healthcare Providers and Systems (CAHPS) Surveys
International and Sustainable Development Research
KnowledgePanel - Omnibus Services
Research for Thought Leadership & Communications
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Corporate Reputation
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Ipsos MMA
Unified Marketing Mix Modelling & Attribution Solutions
Unified Marketing Measurement & Optimization | MTA
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Customer Experience
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Our Products
Global Healthcare Monitors
Strategically-focused insights from independent data (formerly Syndicated Services)
alt
For over 30 years, we’ve been redefining syndicated research, one bespoke insight at a time. So we decided that it’s time to redefine ourselves. Formerly known as Global Syndicated Services, we are now Ipsos Global Healthcare Monitors…
Cost-efficient, robust & highly bespoke
While our gold-standard datasets are available to multiple clients, our insights are anything but. All analyses and recommendations, delivered by the disease experts running our monitors, are highly customised, giving you the strategically focused research you need with the reach, rigour, and cost efficiencies you want.
So, whether you need to size your market, gauge real-world prescribing behaviour, or uncover stakeholder perceptions, Global Healthcare Monitors have the answers. All we need is your question…
Global Healthcare Monitor portfolios
Our monitors capture everything from real-world patient treatment to HCP and consumer perceptions – with a focus on the areas of strategic importance to our clients:
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Digital Solutions By Capability
Ipsos Synthesio
A market-leading AI-enabled consumer intelligence platform.
A recognized leader for 15 years, Synthesio supports consumer-centric decisions at scale by collecting, structuring, and analyzing billions of online conversations.
Recently named a “Leader” by Forrester in its 2021 AI-Enabled Consumer Intelligence (AICI) Platforms Wave and the top-rated hybrid vendor, Synthesio marries the speed of social with the rigor of Ipsos’ methodologies and analytical frameworks. Synthesio helps brands:
- Understand their ever-changing consumer by revealing the specific language patterns defining and driving the online conversation
- Benchmark and track the impact of online conversations against business goals and brand performance
- Innovate their product and marketing strategies by surfacing new, emerging needs
Synthesio’s Artificial Intelligence-powered technology helps sift through mounds of data faster, revealing the most relevant insights and trends. Our social media data is sourced in real-time from 195 countries and over 80 languages. Additional AI-based functionality includes topic modeling and deep semantic analytics such as emotion detection.
The Synthesio Suite includes the following products:
- Synthesio Dashboards for Social Listening;
- Synthesio Profiler for Audience Insights;
- Synthesio Beam for Social Media Command Centres;
- Synthesio API for Social Data Integration.
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FastFacts
Choose your target audience, create your survey questions, and get fast answers from our quality sample. Quickly view and share results in an interactive dashboard with multiple export options.
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Creative Evaluation
We are communication experts who combine art, science, and knowledge to help our clients achieve their business goals through creative excellence. We cover the entire creative development process to bring back the magic. Our Creative Assessment solutions are designed to assess and maximize creative potential to achieve short- and long-term effects for your brand.
Creative|Spark
Creative|Spark fuels the creative process by helping advertisers and agencies quickly learn, evaluate and optimise creative to power brand growth (not suitable for the storyboard, video, or big ideas).
Creative|Spark Digital
Creative|Spark Digital places creative in live digital platforms to quickly learn, evaluate and optimize in platform context to maximize media budget efficiency.
Creative|Spark Early
Creative|Spark Early enables a quick decision to screen and learn with confidence for early ideas and rough creatives, such as storyboards, printcepts, videoboards etc (not suitable for rough animatic ads).
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InnoTest – Innovation evaluation from ideas to full concepts
BSci based tool with choice-based tasks in a competitive setting. Consumer-centric tests with validated KPIs enable you to grasp the potential of your innovation.
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Duel
Claims Test - Fast screening of simple marketing stimuli
Agile tool for claims. BSci-powered approaches with gamified and intuitive tasks to mimic how consumers make choices in the real world
Varieties Test - Fast screening of simple marketing stimuli
Agile tool for varieties. BSci-powered approaches with gamified and intuitive tasks to mimic how consumers make choices in the real world.
Names Test - Fast screening of simple marketing stimuli
Agile tool for names. BSci-powered approaches with gamified and intuitive tasks to mimic how consumers make choices in the real world.
Visuals Test - Fast screening of simple marketing stimuli
Agile tool for visuals. BSci-powered approaches with gamified and intuitive tasks to mimic how consumers make choices in the real world.
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Digital Solutions By Industry
Simstore Solutions
Simstore is Ipsos virtual research technology platform helping clients quantify winning strategies through simulated brick & mortar and e-commerce shopping environments.
- Simstore Shopper. Manage your category successfully.
- Simstore InnoTest. Measure the success of new products in a competitive context.
- Simstore Pack. Measure the success of new packs in a competitive context.
- Simstore Planogram. Measure the impact of your planogram and POS strategies.
- Simstore Price. Create a winning pricing strategy.
- Simstore Assortment / Line Optimization. Create a winning product line.
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FastPack – Packaging screening designed to make better packaging decisions
FastPack is a quantitative screening tool using behavioral science principles to better reflect the way consumers make decisions and delivers key packaging metrics that are linked to in-market success. Make better packaging decisions faster.
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