IQVIA IM Strategy solutions and advisory services are designed to optimize data, analytics, and insights across your entire organization.

Maintain visibility into global data subscriptions and ensure oversight on data usage to avoid healthcare data breaches. Promote consistent data quality and eliminate duplication across systems.

Data Landscaping

In IQVIA’s Data Landscaping solution, an assessment is carried out by data experts who collate quantitative and qualitative data from analyzing your current systems and interviewing stakeholders. A comprehensive report of sourced data is created capturing clear insight into exactly what data you have acquired globally.

Once you have a thorough understanding of your current data landscape, you can clarify where you are missing data and where you are wasting resources on duplicate data.

Data Strategy and Acquisition

Once the landscape of data across your organization has been thoroughly analyzed, it’s now essential to fill any gaps or rectify data silos between teams. IQVIA Data Strategy & Acquisition can help you identify exactly what data sources you need to fill these gaps and answer your key business questions.

IQVIA’s expert consultants perform a strategic evaluation of your data needs, identifying any unmet data silos or gaps. From this, IQVIA aggregates a tailored collection data sources that will directly answer your specific questions, helping you drive informed business decision-making.

Data Quality Solutions

Low quality data can impede reliability. IQVIA Data Quality Solutions help you to identify methods of data clean-up and ongoing management to maintain good quality data.

IQVIA’s experts evaluate the current data landscape to understand your pain points, subject area, and current systems performing data quality assessments using root cause analysis. Then a roadmap of recommendations gets created to uplift the quality of your data, including data quality frameworks, new technologies, and methods of reporting. Then our experts support implementation to ensure the desired results are delivered

Data Privacy Advisory

IQVIA’s data experts can help you make the most of your data, while still ensuring your data complies with the latest privacy guidelines and is protected from malicious attacks or public missteps. With IQVIA Data Privacy Advisory, you can utilize safe data strategies that are tailored specifically to your data.

IQVIA has data privacy experts with extensive global and local expertise on informed standards and regulatory guidelines. We have advised hundreds of leading healthcare companies delivering customized strategies and providing ongoing guidance so clients can embark on new data initiatives with confidence.

Data Governance Advisory

To gain the true value out of your data, teams across the organization must be aligned with data management best practices. IQVIA can help define and establish decision rights, accountability, policies, procedures and business rules that support ongoing data management aligned with business outcomes.

IQVIA creates a flexible data governance framework that can be followed and executed to provide consistent data collation and reporting across the business. We can help you reach strategic data management objectives and empower better decision-making by ensuring your data becomes a strategic business asset.

Harness the True Value of Your Healthcare Data

Navigating the network of data across a global organization has numerous complexities. With the right guidance, you can ensure the data you acquire aligns with your goals and delivers the insights your business needs.

Discover in this eBook how information management increases accuracy of your data for faster time to insight.

Ensure your data is the foundation for strategic decision-making

What if you had industry expertise before you began your project and could save time? IQVIA Information Management Strategy gives you a path, methodologies and an in-depth view of your current data landscape to maximize your investment and quality of insights further down the line.

Discover 5 Key Elements to a Successful Data Strategy

A coherent enterprise data strategy establishes the foundation for all future data acquisitions. Performing this due diligence step early in the EIM journey sets governance practices for how data assets will be selected, managed, shared, analyzed, and acted upon.

Check out this blog to explore how to maximize the value of these vital assets in developing a robust data strategy.

There's no time to guess, and no room for error. A successful launch starts with an informed strategy that reaches for the latest in data, technology, analytics and market expertise to ensure decisions are swift and right. From the beginning.

Replace guesswork with data-driven insights

Mounting competition and diminishing differentiation are pushing brand managers outside of their comfort zones. More than ever, launch strategies need to embrace new ideas, new techniques and new insights to hit the ground running.

IQVIA helps customer rise to the challenge, using the latest in machine learning to mine mountains of data and uncover game-changing insights about markets, channels and customers. The result is a more confident, more empowered, launch strategy.

Our team is ready to help with:

• Opportunity assessment
• Launch planning
• Tracking and management
• Brand strategy and development
• Global pricing and market access strategy
• Disease awareness, medical advocacy strategy and communications
• Customer engagement modeling and implementation

New tools, new results

Evolving preferences and tightening launch budgets now make digital, multi-channel approaches more desirable, more effective, and more practical. From better, more customized interactions between life sciences companies and providers, to faster insights into the effectiveness of promotional spend, the benefits of digital strategies are increasingly clear.

Expertise makes the difference

To make the right decisions for your brand, today and down the road, understanding the disease is only part of the equation. In each therapeutic category you need to know what's different about the market, the regulations, the patient journey. You need to know the questions to ask, and what trends are making an impact.

With a legacy of support for over 5,000 product launches in over 120 therapeutic areas and 100 countries, IQVIA brings deep knowledge of underlying disease mechanisms, clinical manifestations, progress, biomarkers, and other factors needed to help you differentiate your drug more effectively right from the start.

Breakthrough insights, better decisions.

Growing your brand requires constant vigilance and agility. Decisions about when to expand, how to reach more patients, how to improve adherence all require the latest in data, analytics and market expertise. IQVIA can help you rise to the challenge.

Evidence-based strategies

Markets will shift. New competitors will emerge. And opportunities to innovate will arise. The strongest strategies incorporate what you know, and prepare for what you don’t. Define your goals up front. Get specific about how you’ll measure. Create a plan for informed decision making.

IQVIA brings together primary research with secondary data and applies advanced analytics and deep therapeutic expertise to ensure you have the information you need to chart the right course.

• Evaluate pipeline viability, potential investments, and commercial opportunities and risks
• Understand market and competitive dynamics, quantify available market share, map your customer journey, and nimbly respond to new customer needs
• Identify market access hurdles, including costs, licensing and pricing, regulations and valuations.
• Connect with experts in multiple therapeutic areas across clinical and commercial functions
• Move with the market, addressing future patient needs, the competitor landscape, product-line expansion and growth potential.

Stay ahead and confident

Activating your plan isn’t a one-time activity. Brand management requires constant attention, and a real-time market pulse to optimize customer engagement, identify new competitive hurdles, manage risk, and invest with assurance. IQVIA can help effectively manage your brand over time by

• Forecasting demand and building franchise strategies
• Tracking competitive landscape changes across 75+ markets
• Delivering timely market insights to help differentiate your brand
• Quantifying multi-indication product use, so you know what drives sales and how to target
• Mitigating risk with smart market compliance technology and domain experts
• Making informed decisions by linking data, evidence and advanced analytics

The engine behind the insights

Analytics are only as good as the data that drives them. And data is only as helpful as the people who know how to leverage it. Powered by the IQVIA CORE, IQVIA integrates unparalleled data, transformative technology, advanced analytics and domain expertise, and puts it seamlessly within reach.

• Multiple data types from the world’s most reliable sources, constantly gathered, updated, and usably integrated.
• Domain experts around the world that can support you from sales analytics and forecasting, to competitive intelligence, data cleansing and extraction.  
• Machine learning that replaces estimates and past results with future-facing, data-based insights.

Targeting stakeholders with the right message at the right time dramatically improves engagement. IQVIA helps you ensure healthcare providers are getting the information they need to see where your product can improve outcomes.

Building trust through insight-driven engagement

Advances in human science are making treatments more effective, but more complex. So providers need more support than ever to ensure they know what products to think about, and how to deliver the best, most efficient, care to their patients. But new data and new channels are creating exhaustion. Crowding out insights with information overload.

At IQVIA, our understanding of human science, disease progression and patient journeys is getting more precise. And our insight into provider preference and actions is clearer than ever. So we can deliver the tools, technologies and analytics you need to rise to the challenge, delivering the right insights at the right time.

Improving decisions with analytics

IQVIA can help transform your approach to healthcare providers, and create more coordinated, precise targeting; more effective message frequency; and more strategic channel selection.

• Integrate market data with sales data to find the right physicians faster, and avoid lost communications
• Leverage artificial intelligence to predict intention to treat or disease progression so that physicians get information on new treatments exactly when they need it
• Deploy IQVIA's therapeutic experts to ensure your sales mix and resources are fit-for-purpose to help providers improve patient care
• Find the right digital channel for your market to maximize engagement and impact, consistently.

Manage change efficiently

Greater demands from providers place greater demands on your internal sales teams. The right analytics can help you understand how to bring team performance up, before hidden costs add up. They can also reveal opportunities, which IQVIA’s experts can then help you address, without the need to staff up. All within the framework of your own teams and systems, from compliance to change management.

Find your "aha" moment

The pressure of running successful marketing campaigns has never been greater. Channels continue to proliferate, budgets are tight, and personalization is expected. IQVIA can help, by drawing more precise conclusions and generating deeper insights based on both your data and ours.

IQVIA provider data includes patient profiles, practice innovations, network memberships and other attributes that help you focus on key decision makers.

Our analytics, built on machine learning, creates real "aha" moments -- including which doctors are most likely to prescribe your brand, which opinion leaders are most likely to support its use, and where there may be opportunities you otherwise would have missed.

Machine learning is making promotion more personal

Machine learning has the ability to filter and organize vast amounts to quickly identify what messages work, when and for whom.

But algorithms need the right ingredients. And insights are only as good as the data and teams behind the scenes.

IQVIA brings together the data, analytics, technology and expertise necessary to identify promotional strategies that are personalized, relevant and effective. Solutions leverage: 

• Deep market, customer and therapeutic expertise
• Behavioral and attitudinal customer analyses
• Cutting-edge targeting and segmentation techniques
• A range of healthcare data sources, including ChannelDyanmics and Xponent data

Decisions based on information, not instinct

The right data can help you proactively understand your audience, assess strategy and measure effectiveness. IQVIA aligns data, analytics, tools and expert knowledge based on the specific audiences and attributes of your product.

Choose channels that match your market

Whether you need to focus in or expand into global markets, our teams and solutions are built to support your brand’s geographical scope, strategic intent and partner strategy.

IQVIA supports customers with teams in more than 30 countries and a life sciences database that spans 100 markets worldwide.

Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology and analytics to optimize your trials. The result? Faster decision making, innovation with reduced risk and driving trials without compromise so you can deliver life-changing therapies faster.

The difference is IQVIA Connected Intelligence™

From complex protocols to added pressures to move faster, today’s clinical trial leaders face unprecedented challenges. With the power of IQVIA Connected Intelligence, we connect data, technology, analytics and trial expertise to help solve your biggest hurdles.

Solutions to drive healthcare forward

Intelligently connecting data, tech, analytics and operational expertise helps you solve challenges, and develop more patient-centric trials.

1. Anticipate what's next: Optimize a single protocol or your entire portfolio to reduce protocol amendments and avoid costly delays using our deep trial expertise, expansive data and advanced analytics.
2. Unleash innovation: Power clinical processes with AI using real-time patient data and insights to streamline enrollment, reduce errors and boost patient participation and engagement.
3. Accelerate trials: Speed site selection, patient recruitment and clinical monitoring while reducing risk and easing site burden.

IQVIA’s Value and Access (V&A) Strategy Consulting team can help define and defend the value of your product throughout its lifecycle to key access stakeholders. We develop customized solutions via extensive research and our proprietary tools to maximize patient access to innovative medicines.

IQVIA’s V&A Team can provide end-to-end support across the globe

PEOPLE

We help you discover unrealized connections and see solutions through the lens of insight, yielding and implementing breakthrough ideas

EXPERTISE

Our deep, global expertise spans clinical to commercial functions in multiple therapeutic areas and is powered by our highly-trained market access experts with global and local expertise

CONNECTED CAPABILITIES

Through proprietary data, technology, and advanced analytics and methodologies, we help you bring innovative therapies to patients

Value and Access Strategy Consulting

Support clients with a key strategic goal that underpins successful launches:

Leverage evidence to drive patient access at a price that maximizes value for healthcare Stakeholders.

Pricing, Contracting, and Market Access Strategy

• Outline global strategic pricing, reimbursement, market access, and funding flows
• Support innovative agreements/value-based contracting as part of operational pricing and market access at portfolio and asset levels to maximize patient access
• Develop competitive U.S./ex-U.S. pricing and market access strategies to optimize value across a product's lifecycle

Evidence Generation and Optimization Strategy

• Integrate evidence requirements across multiple stakeholders (clinical, R&D, HEOR, regulatory, payer) to recognize asset value of brand
• Design time-phased strategies to optimize evidence across lifecycle

Value Development and Communication Strategy

• Inform and create compelling clinical and commercial evidence to maximize and demonstrate value to access stakeholders globally and locally
• Translation of evidence into value, value stories, dossiers, and communication tools across product lifecycle stages

Healthcare Policy Evolution and Planning

• Track, forecast, and respond to market and policy evolutions across the globe at industry, portfolio, and asset level

Organizational and Operational PMA Readiness

• Respond to all V&A business issues and advance integration and maturity

Design your clinical trials with precision

Accurately predict study timelines and budgets while optimizing performance, utilizing tools that enable you to reduce design complexity, shorten clinical development cycles and improve the probability of trial success.

Orchestrate better study outcomes right from the start.

Successfully address your most critical study design decision points with the IQVIA Planning Suite – driven by IQVIA Connected Intelligence™.

Optimize development activities from protocol design, feasibility, and site selection to patient enrollment and course correction. Predict operational execution and budgeting with unparalleled accuracy. Keep your studies on track.

Orchestrate better site-sponsor relationships!

Increase transparency, improve communications and reduce administrative burden for all clinical trial stakeholders.

Meet complexity with simplicity

Even for the most experienced sites, starting up a new study is notoriously inefficient and inordinately burdensome. With protocols and regulations growing in complexity, it’s harder to recruit and retain patients and getting paid takes a valiant effort. Many sites become so overwhelmed by the administrative burden that they withdraw after a single trial, further reducing the pool of investigators available for study opportunities from sponsors.

Digital Site Suite

Digital Site Suite, a part of IQVIA Technologies’ Orchestrated Clinical Trials (OCT), makes life easier for both sites and sponsors with fast activation and start-up, smooth study conduct and communications, greater regulatory compliance, and timely, transparent payments. The suite is composed of three applications that work well alone but are even more powerful when used together.

Transparency + Efficiency

The Digital Site Suite puts the clinical research site experience at the center of your studies, where it belongs. These industry-leading and award-winning clinical applications give investigators, study coordinators, and site staff the self-serve access to information and documentation they need to run trials with the highest levels of patient focus, compliance and efficiency possible.

• Eliminate redundancies inherent in the study-start process
• Provide complete transparency between sites and sponsors throughout the entire trial
• Free investigator and site staff to focus on patients
• Become a sponsor of choice

Suites and products that work great on their own, but even better together

The Orchestrated Clinical Trials (OCT) Suites are created to engage the patient and improve the speed and agility of clinical research. Most OCT products are cloud-based solutions designed to improve the clinical trial process and are interoperable with legacy systems. When used together, they power complete orchestration of your trials. Explore our full line of integrated suites and products.

IQVIA Patient Engagement Suite offers flexible, configurable, scalable technology products that improve patient experience, reduce site burden, and decrease study timelines for better trial outcomes. Learn why IQVIA’s hybrid DCT solutions have been used more than any others.

Patient Engagement Suite

Explore IQVIA’s end-to-end DCT products that expand traditional site boundaries to deliver a more efficient, more personalized experience without compromising the precision and rigor of best-in-class clinical trials operations.

Built on a foundation of deep clinical operations knowhow

Only IQVIA offers a complete, end-to-end DCT solution all powered by purpose-built technology products that have been proven in studies across the globe.

Each trial is unique, so we work with you to create the right strategy to meet your goals. Whether you’re focused on improving patient engagement and retention, expanding geographic reach or shortening study timelines, our flexible model allows sponsors to plug and play singular tech products or numerous service and technology solutions across trials of all therapeutic areas and sizes.

Unify disparate sources of data, empower CRA’s to perform high-value tasks and proactively mitigate clinical trial risk to help drive smarter, faster trials.

Trial Management Suite (TMS)

The Trial Management Suite (TMS), part of IQVIA Technologies Orchestrated Clinical Trials (OCT) platform, is composed of several applications integrated from the start and powered by an industry leading, cloud-based platform.

The SaaS-based applications are interoperable with existing systems and are designed to help you accelerate traditional, hybrid and decentralized trials with a risk-based strategy. TMS provides sophisticated trial management and site monitoring efficiencies, reduces human error, improves subject safety and compliance, enables better decision-making leveraging advanced analytics powered by unified clinical data.

Efficiency + Quality

• Manage trials with a customizable and flexible monitoring system
• Manage all clinical data involved with trial conduct
• Enable a positive impact on subject safety, data flow, quality and adherence
• Increase the accuracy of subject monitoring
• Reduce trial risk
• Minimize administrative burden
• Facilitate better communication among subjects, sites, and sponsors

Data Advantage + Seamless Business Process

• Dynamic monitoring of structured and unstructured data
• Single platform Source Data Verification
• Enablement of decentralized trials
• Intuitive and automated functionality to improve data quality
• Audit-ready clinical trials
• Stronger partnerships between subjects, sites and sponsors
• Interoperable solutions that connect with your internal systems and our suite of products

The shift to decentralized trials is generating an explosion of data sources, greatly increasing the volume, variety and complexity of clinical data. Get more value from your data using today’s innovative technologies to generate actionable insights and streamline processes.

IQVIA’s Clinical Data Analytics Suite (CDAS) harmonizes complex and disconnected data and uses AI/ML to draw smarter insights, improving outcomes for patients, sites, and sponsors.

QVIA’s Clinical Data Analytics Suite (CDAS) provides an intelligent, insight driven, interoperable, and collaborative data platform to power modern data strategies.

A patient-centric cloud platform to run smarter, faster trials

CDAS is a part of IQVIA Technologies’ Orchestrated Clinical Trials (OCT) platform, which is comprised of primarily SaaS applications integrated from the ground-up. OCT eases the burden on your sites and makes it easier and more appealing for patients to remain engaged, produces faster trials to database lock, and speeds time to market.

For example, CDAS integrates IQVIA’s Trial Management Suite of products, including Risk-Based Quality Management (RBQM) a mobile monitoring application to automate and streamline processes, increasing efficiency and enhancing patient safety.

Harness clinical research data

Streamline data collection from any source into a single ecosystem, and rapidly curate data for stakeholder use

Machine-augmented insights

Generate smarter insights by applying sophisticated ML analysis to subject data, risk management, and more

Transform clinical outcomes

Embed data-driven intelligence in business workflows that automate manual tasks and empower stakeholders