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We are Iris – The integrated creative micro-network driving brands to show up and participate in people’s lives.
Company Information
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Overview

Iris is a global integrated creative MicroNetwork, born outside the ad industry and built for the real world. Since 1999, we've driven brands to participate in culture — or perish. 600+ people, 11 offices, one charge.

Groups

Number of Employees

51-200

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Services Provided

Consulting

Capabilities
Industries
Footprint
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Regions

Asia, Europe, Latam, North America

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Countries

Brazil, Canada, Germany, India, Indonesia, North Macedonia, Singapore, United Kingdom, United States Of America

Additional Information
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Year of foundation

1999

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Structure

Privately Held

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About

About Us

Born Outside the Ad Industry. Built for the Real World.

Founded in 1999 and proudly independent in spirit, Iris is a global integrated creative MicroNetwork operating across 11 offices and six continents. We weren't born inside the advertising industry — we grew up in the real world, which is exactly where we build ideas that move people. Big enough to be dangerous, small enough to stay creative, we partner with some of the world's most ambitious brands — from Samsung and Heineken to Pizza Hut, L'Oréal, Unilever, and Jack Daniel's — to make them impossible to ignore. Over 600 people across Atlanta, Boston, Delhi, Jakarta, London, Munich, New York, São Paulo, Singapore, Skopje, and Toronto collaborate every day under a single shared conviction: participate or perish.

Who we are

Courageous. Curious. Unapologetically Ourselves.

We are Iris — a team of creatives, strategists, makers, analysts, and cultural obsessives who show up differently. At every level and in every role, we look for the same things: courage to charge headfirst into the unknown, curiosity that goes beyond the brief, and the confidence to be unapologetically yourself. Participation isn't just what we do for our clients — it's how we operate as a team. We fight for unmistakable ideas that cut through culture, we show up in the room as ourselves, and we refuse to blend in. Led by CEO Zoe Eagle (London), CEO Jill Smith (Americas), Global Chief Creative Officer Menno Kluin, and Global Chief Strategy Officer Ben Essen, we work in a way that is grounded in three non-negotiables: Proactivity, Passion, and Performance.

What we do

Integration Specialists. Real-World Ideas That Move People.

We are integration specialists — and that's not a claim we make lightly. Iris delivers the full spectrum of what a modern brand needs to grow: Commercial, Brand and CX Strategy; Integrated Creative; PR, Social and Influencer; Partnerships and Experiential; CRO, Pricing, Data and Analytics; Performance Marketing; and specialist Healthcare marketing through Iris Health. Whether we're developing a creative platform that earns attention, building a social publishing calendar rooted in ruthless relevance, engineering paid search that converts, creating IRL experiential moments people queue for, or using behavioural data and pricing science to help brands unlock commercial value — everything we make is designed to drive real participation and real impact. The days of single-channel thinking are dead. We mirror the fragmented way people experience brands today, charging big ideas across every channel and every touchpoint, from the scroll to the stadium.

Our Purpose

Participate or Perish.

Brands that don't keep up with culture don't just fall behind — they fade away. Our purpose is to make sure that never happens to the brands we work with. We exist to drive brands to show up and participate in people's lives: to earn attention rather than demand it, to move people rather than merely reach them, and to create work that lives in the real world and drives real impact. Participation is the only way forward. It's the lens through which every strategy is written, every idea is made, and every campaign is judged. For us, it's more than a philosophy — it's a mandate. Participate or perish.

Our Values

Proactivity. Passion. Performance.

Three principles define how we work — and they're not interchangeable. Proactivity means we don't wait for a brief to tell us what culture is doing; we're already there, ahead of the moment, ready to act. Passion means we care deeply about every visual, every word, every pixel — injecting the same energy and excellence into a TikTok reactive as we do into a global campaign. Performance means we track what matters, kill what doesn't, and scale what works. We believe great ideas deserve great craft, that insight is king, and that the only work worth making is work we're proud of. Across every office and every discipline, these three values guide the way we show up — for our clients, for each other, and for the world.

Why working with us

Big Enough to Be Dangerous. Small Enough to Stay Creative.

We only work with brands that are hungry to move, grow, and make a name for themselves. That selectivity makes us better partners. As a MicroNetwork, we have the global reach and specialist depth of a large agency without the bureaucracy that kills brave ideas. Our maverick energy, combined with your ambition, is what turns big ideas into action. We're integration specialists by design — meaning strategy, creative, social, PR, data, performance and healthcare all live under one roof and work in genuine lockstep, not in siloes. We don't chase coverage or vanity metrics; we build work that earns attention, earns trust, and drives measurable results. With award-winning analytics, in-house production, platform-native social experts, and a pricing science team that has guided thousands of businesses globally, we bring the kind of full-service firepower that makes the next move obvious.

Sustainability

Responsibility Across Every Supply Chain

Iris is committed to operating — and working with suppliers who operate — in a way that serves the best interests of the environment. We ask all Iris suppliers to comply with local environmental laws as a minimum, implement sustainable resource management practices, actively reduce waste and water consumption, and follow AdGreen production guidelines to minimise the environmental footprint of everything we make. When it comes to greenhouse gas emissions, we give preference to suppliers who measure their Scope 1, 2, and 3 emissions in accordance with internationally recognised methodologies, have set Science Based Targets, and are making demonstrable progress toward decarbonisation. Responsibility isn't a box we tick — it's a standard we embed across the entire Iris supply chain.

Community & Impact

Showing Up in the Real World

Participation doesn't stop at the campaign level — it shapes how we engage with the communities around us. From grassroots partnerships like No More Red to cultural activations like Drop In with Samsung, we build work that meaningfully enters people's lives rather than interrupting them. We also work with organisations like Stamma, whose Don't Hang Up. Hang On. campaign demonstrated our commitment to causes that genuinely matter. The same instinct that makes us charge headfirst into culture for brands drives us to show up for the communities that need a voice — because the most powerful ideas are always the ones rooted in the real world.

Inclusion & Diversity

Fairness Is Everyone's Responsibility

At Iris, equality of opportunity is not the responsibility of one team or one policy — it is a fundamental part of the expected standard of conduct for every single person in the building. We are committed to promoting diversity, equity and inclusion across hiring, compensation, training, promotion, and every aspect of working life. We value diversity in all its forms, we do not tolerate discrimination on any protected characteristic, and we hold our suppliers to the same standard through our Supplier Code of Conduct. Our recruitment philosophy is simple: select the best person for the role, remove the barriers that prevent them from getting there, and create an environment where everyone — regardless of background, identity, or lived experience — can show up as themselves and do the best work of their career. Participation starts here.