JCF Strategy Consulting is a boutique consulting firm with a very strong and in-depth expertise in many different areas of the airline business, airport business and the aviation industry in general. To date we have been part of numerous projects for regional, international and major airline groups in key areas such as - Corporate strategy and respective business units strategy (Air Transport, MRO, Catering, Handling, tourism & travel, retail, cargo & logistics); - Merger process implementation; - Value Based Management; - Management Control models and its implementation; - Strategic control and monitorization through Balanced Scorecard and implementation; - Corporate restructuring and turnaround; - Strategic alliance evaluation and support in negotiations; - Privatization processes; - Company valuation for trade sale and its sale process; - Network design and restructuring; - Cargo Business Development; - Ground Handling Business Unit Restructuring and Merging process; - Business and process optimization - Commercial restructuring, marketing strategy design and implementation, sales force optimization, channel restructuring, distribution network and Revenue Management; - Optimal pricing; - Reservation systems enhancement and its link with the trade call centres and web. Our consultants have many years (7 years on average) of practical experience and profound knowledge of the different areas of the airline business. Our objective is to work together with our clients in a long term basis tackling successively all the issues and areas that the client needs to improve its competitive position. We typically serve our clients with consulting projects on a proposal basis and provide the necessary resources to work with the client in the implementation phase and know-how transfer.