Joe Smith, the brand consultancy of Padilla, is a diverse cohort of strategic and creative brand experts. We’re armed with decades of big consultancy experience and studio-style passion to give your brand the expertise and attention it deserves. We believe your purpose is your brand's foundation, and it directs everything from visual and verbal identity to product and service innovation. We help define your brand’s purpose, build your brand platform, and craft the story and experiences that bring it to life.