Founded in 1978, Marakon pioneered the discipline of Value-based Management (VBM). We have spent more than four decades working alongside senior leadership teams to deliver sustainable value growth and to address the most challenging issues on their agenda. Today, Marakon is part of Charles River Associates, giving us access to deep industry expertise and specialist capabilities that make us even better partners to our clients.

Our partner and consultant teams combine deep industry and business insight with change management skills built over more than forty years of focus on company transformation. We are at our best when ambitions are high, when market disruption demands a new direction, or when leadership changes call for a reset in performance. Clients trust us because we bring the right answers — not the ones they want to hear.

We work with CEOs, their executive teams, and business leaders on their most pressing strategic challenges: setting corporate direction, shaping portfolios, allocating resources, designing organisations, and navigating M&A and divestitures. Our senior-led teams deliver rigorous, fact-based advice that translates strategy into action and creates lasting value.

Our purpose is to help companies create and sustain value over the long term. We partner with leadership at critical inflection points — when markets disrupt, when ambitions demand a rethink, or when new leadership sets a new bar for performance. We bring the discipline, insight, and commitment to ensure that success is not just achieved but repeatable.

We believe in personally investing in every partnership and relentlessly pursuing the right answers. We bring a disciplined approach — blending classic strategy frameworks, advanced analytics, and pragmatism — and we put our point of view on the table with confidence. Our clients count on us for objectivity, original thinking, and a genuine commitment to their long-term success.

Marakon brings a unique, financially disciplined approach to strategic decision-making, and we work closely with management to tailor it to each specific business situation. Named by Fortune as 'an absolutely top notch consultancy, among the half-dozen firms that form the elite in strategy consulting,' and by The Economist as 'a consultancy that has advised some of the world's most consistently successful companies,' we deliver strategic clarity when the stakes are highest.

Marakon integrates sustainability and ESG considerations directly into corporate strategy work, helping leadership teams align long-term ambition with responsible portfolio management. Engagements include advising a major oil and gas company on portfolio reshaping and resource allocation to underpin long-term sustainable performance, and supporting PNW Hydrogen on green hydrogen strategy and funding.