Mücke Roth & Company is an owner-managed management consultancy in the heart of Munich. Since 2003, we have been supporting companies in unlocking growth potential through digitalization.

We create the basis for strategic decisions in times of increasing complexity. In over 500 projects, we have been able to strengthen our clients' core business and open up new digital business areas for them. We are an active start-up investor and employ around fifty people.

With an entrepreneurial spirit, we support our customers in realizing growth through digitization and innovative solutions.

In doing so, we strengthen their core business and open up new business areas.

We grow with our customers. Because at MRC we believe that it is not the perfect concept, the perfect presentation or the best data analysis that determines the success of a project. Rather, it is the feasibility and effectiveness of recommendations. That’s why we help in a hands-on way- including in project implementation – and assume responsibility for the results. This creates tangible added value in close cooperation with our clients. From entrepreneur to entrepreneur. On equal terms.

Entrepreneurial

We are owner-managed and our name stands for the quality of our work. Since 2003.

We think and act entrepreneurially. We make the goals of our customers our own.

Successful

The business magazine Brand Eins awarded us “Best Consultant with a Focus on Digitization” seven years (2014-2019, 2021).

Competent

We master the core levers that enable growth in the digital age: Technology understanding, business model development and marketing. We develop tailor-made strategies for our clients that directly contribute to the economic success of the company.

Digital

We understand digital business models and technologies. We develop individual solutions for our customers in order to strengthen their core business and develop digital growth potential. We help companies to combine the new with the existing.

Personally committed

Projects are successful when consultants and customers work together as a team with commitment, and our employees act on an equal footing. Without advisor flair.

Results-oriented

We develop concepts and accompany their implementation “hands on” at our customers. In doing so, we assume responsibility for results. Our way of working is characterized by short decision-making processes and a pragmatic approach.

Start-up experienced

Startups are drivers of digital & disruptive business models. Our employees are involved as investors in the MRC StartUp Fund and understand what makes startups successful. This know-how flows into our project work.