Driving the future of mobility through creative excellence and strategic innovation. We develop global campaigns for automotive leaders including Audi, Chevrolet, Volkswagen, and Jeep. From Audi's sustainable A6 e-tron launch to Chevrolet's Night Signals campaign, we showcase how vehicles deliver more than transportation—they represent innovation, sustainability, and customer experience. Our automotive expertise spans electric vehicles, traditional OEMs, and the evolving mobility ecosystem, helping brands navigate the industry's transformation while maintaining emotional connections with drivers.

Transforming iconic consumer brands through borderless creativity that drives cultural relevance and business impact. From Dove's groundbreaking Real Beauty campaigns to Unilever's portfolio of household names, we help consumer goods companies redefine their categories and build lasting connections with shoppers. Our work spans FMCG, personal care, beauty, fashion, and retail—combining data-driven insights with creative excellence to deliver campaigns that move both hearts and markets.

Creating cultural moments that captivate audiences and amplify brand impact. Our entertainment portfolio includes Formula 1, Supercell (Clash of Clans, Clash Royale), and partnerships with properties like Star Wars. We understand how sports and entertainment serve as the common language in a fractured world, helping brands tap into fandom, create authentic partnerships, and leverage the power of cultural relevance. From gaming to motorsports, we help entertainment brands and their partners engage passionate audiences through creativity that breaks through the noise.

Earning trust and driving growth for financial institutions through creativity and strategic insight. Our financial services clients include TD Bank, American Express, H&R Block, and Verizon's financial products. We've helped American Express become synonymous with prestige, created Citizens Bank's 'Living Portrait of NYC,' and developed TD Bank's innovative retail banking campaigns. Whether it's retail banking, credit cards, tax services, or digital finance, we help financial brands cut through complexity to deliver clear, compelling messages that build confidence and drive customer action.

Creating culture-changing ideas for the world's most beloved food and beverage brands. As the global marketing partner for The Coca-Cola Company through WPP Open X, we've propelled Coca-Cola to Brand of the Year at Cannes Lions. Our portfolio includes Nestlé, Mondelēz, Hellmann's, and other category leaders. We craft campaigns that celebrate taste, tradition, and innovation—from Coca-Cola's Star Wars collaborations to Sanpellegrino's Italian heritage storytelling—driving both brand love and commercial results across every touchpoint.

Driving public good through strategic communications and behavior change. We've partnered with government agencies including FEMA, India's Ministry of Tourism ('Incredible India'), Spain's Ministry of Equality, and various NGOs. Our public sector work combines behavioral science with creative storytelling to influence policy, change behaviors, and serve citizens. Whether it's promoting tourism, advancing social causes, or delivering critical public services, we help government organizations communicate effectively and create meaningful impact for the communities they serve.

Helping all brands and businesses make anything imaginable, in any market, under any timeline, with perspective from across the entire healthcare business landscape. A global network committed to sustainable impact and growth, Ogilvy Health offers clients the benefit of proximity to their local customers paired with scalable global capabilities. We work with a diverse set of partners and organizations to achieve healthcare marketing and business solutions, from pharma and biotech to medical centers and payers, to government health policy and consumer health & wellness—including clients like Viatris, Eurofarma, Alivia Health, CeraVe, and Hy-Vee's health brands.

Elevating B2B brands through creativity that drives business impact. We lead Ogilvy's global B2B practice, working with professional services firms and enterprise clients to transform how they engage customers and stakeholders. Our B2B expertise spans complex sales cycles, thought leadership, and relationship building—helping professional services brands differentiate in crowded markets. We bring the same creative excellence to B2B that we deliver for consumer brands, proving that business audiences deserve ideas that inspire, inform, and drive action.

Transforming retail experiences and driving commerce in an omnichannel world. We partner with retail leaders including IKEA, creating campaigns that celebrate home, design, and accessibility—from 'Festival Sale' to 'Feel Alive Again.' Our retail expertise spans brick-and-mortar innovation, e-commerce acceleration, and the seamless integration of physical and digital shopping. We help retailers navigate changing consumer behaviors, build loyalty programs, and create shopping experiences that resonate across generations while driving measurable business results.

Building brands that matter in the digital age. For 30 years, we've been IBM's creative partner, helping rebrand the tech giant with iconic campaigns like 'Solutions for a Small Planet.' Our technology practice spans enterprise software, cloud platforms, and emerging tech—working with clients from global corporations to innovative startups. We translate complex technology into compelling human stories, whether it's IBM's AI innovations, Workday's HR platforms, or next-generation digital services that are reshaping how businesses operate.

Connecting brands to audiences in an always-on world. We partner with telecommunications leaders including Verizon, BT, British Gas, Vodafone, and SingTel to build brand strength and customer loyalty. Our work helps telcos navigate the shift from connectivity providers to experience enablers, creating campaigns that demonstrate how networks power modern life. From 5G innovation to customer service excellence, we help telecommunications brands stay relevant in a rapidly evolving digital landscape while maintaining the human connections that matter most.

Inspiring journeys and creating memorable experiences for travelers worldwide. Our hospitality portfolio includes British Airways, Intercontinental Hotel Group, World of Hyatt, Enterprise Holdings, and Royal Jordanian. We've helped position British Airways as a premium carrier, elevated IHG's global hotel brands, and showcased Enterprise's customer-first approach. Whether it's airlines, hotels, car rentals, or tourism boards like India's 'Incredible India' campaign, we create work that captures the emotion of travel and drives bookings across every stage of the customer journey.

Creating brand advertising campaigns across various media channels to build brand awareness, drive consumer action, and deliver brand impact through the intersection of creativity and effectiveness. The firm's award-winning work includes the Vaseline 'Originals' campaign, Coca-Cola 'And a Coke' campaign, and Amstel 'Shot Without Permission', with recognition as Cannes Lions Global Network of the Year 2024 and 75 Lions won at Cannes 2024 including 4 Grand Prix.

Continuously investing in and solving for transformation and growth needs through B2B thought leadership, ever-evolving solutions to emerging challenges, and direct access to global network of B2B practitioners. The B2B practice provides thought leadership and research, solutions to emerging challenges, and direct access to Ogilvy's global network of B2B practitioners, with recognition including B2B category awards at Cannes Lions 2024.

Applying behavioral economics, psychology, and neuroscience to understand and influence consumer behavior, creating behavior-changing ideas and movements. Founded #OgilvyChange in 2012 by Rory Sutherland, the practice hosts annual Nudgestock festival bringing together top marketing psychologists and behavioral economists, and publishes Behavioral Science Annual showcasing major impact cases.

Defining brands' essential purpose, creating new solutions for value and revenue streams, and prioritizing investment through brand innovation strategy, valuation, architecture, and portfolio strategy. Services encompass brand innovation strategy, brand valuation, brand architecture and portfolio strategy, market development and segmentation, and marketing investment and strategy.

Maximizing the value of brand interactions with consumers to drive commerce through optimization of digital marketplaces and social media. The firm operates Commerce.Lab, a focused Commerce Accelerator with retail experts, demonstrating deep capability in maximizing experience on retail marketplaces like Amazon and integrating Social Commerce solutions.

Aligning communications strategy with business goals, purpose, and growth aspirations across internal and external audiences, employees, customers, and partners. Services encompass PR Strategy, PR Campaign Execution, Comms Channel Assessment, PR Benchmarking, Spokesperson Training and Development, and PR Thought Leadership Strategy and Content.

Driving transformational growth through creative solutions leveraging expertise in behavioral science, demand analytics, organizational behavior, innovation, design thinking, and social and environmental impact. Ranked by Financial Times as a top consulting firm for three consecutive years with Ogilvy Consulting UK earning FT designation for sixth consecutive year, the firm has launched Sustainability Practice in multiple regions and operates a Behavioral Science practice with annual Nudgestock festival.

Creating and deploying content that is creative, fit for all channels, purposefully personalized, and efficiently produced through visual, audio, influencer marketing and written formats. Services include Earned Social Content, Earned and Social Activation, Earned Social Media and Influencer Outreach, and Earned Social Event Management.

Building, promoting, and protecting company reputation through Corporate Narrative Development, Reputation Risk-Assessment, Issues Preparedness, Crisis Training, Crisis Response and Management. Services include Corporate Reputation Strategy and Recovery, C-Suite and Executive Visibility services, Crisis Training, and Crisis Response and Management capabilities.

Transforming customer experience across entire ecosystem through consistent vision and strategy, developing loyalty programs that build emotional and behavioral loyalty. Services include omnichannel planning and implementation, loyalty and CRM, and CX strategy, supported by research including 'Loyalty in the Age of the Emotional Consumer' and five essential points for customer experience measurement success.

Creating communications narratives and experiences to engage internal audiences and create advocates through Change Management, Sales Enablement, and Employee Engagement. Services include Change Management and Communications, Sales and Service Enablement, Employee Engagement and Activation, Employee Communications Strategy, Employee Value Proposition and Recruitment Strategy, and EX Diagnostic Tools.

Helping clients reframe business problems to speak unspoken truths about barriers to growth, defining the right growth strategy through a holistic view of business and brand fundamentals. The firm works with clients to understand business and brand fundamentals for future growth strategy and helps assess current state and readiness for change.

Exploring and optimizing technologies to deliver ground-breaking products, features, and functionality through Innovation Lab developing visualization technology and gamification. The Innovation Lab develops visualization technology for AI and VR interfaces, designs touchless, in-person, self-driven experiences, and produces new ways for brands to bring value through gamification.

Driving impact for payers through Market Access Strategy, Preapproval Communication, Value Proposition Development, Demand Realization, and Patient Support and Access Services. Services include Market Access Strategy, Preapproval Communication, Value Proposition Development, Demand Realization/Pull Through, and Patient Support and Access Services.

Ensuring clients' marketing remains a driver of business growth by assessing current state, readiness for change, and creating ideas using new concepts, prototypes, and platforms. The firm partnered with World Federation of Advertisers on transformation study, drawing insights from 80 senior marketers across 57 companies.

Helping brands navigate media landscape through Media Audits, Media Strategy, Earned Media and Agile Newsrooms, Media Partnerships, and Media Relations Management. Services include Media Strategy and Playbook, Earned Media and Agile Newsrooms, Media Partnerships, Media Relations Management and Measurement, and Media Training.

Ensuring brand and business authenticity in healthcare through KOL Mapping and Engagement, Scientific Narrative Development, Content Creation, Speaker Development, and Congresses and Symposia. Services include KOL Mapping and Engagement, Lexicon and Scientific Narrative Development, Content Creation, Dissemination and Engagement, Speaker Development and Training, and Congresses and Symposia.

Building brands, protecting reputations, and earning attention through creative storytelling informed by data and fueled by technology, including earned media, social, and influencer communications. Named Most Awarded Influencer Agency for six consecutive years at Global Influencer Marketing Awards and 2024 Creative PR Agency of the Year at Global SABRE Awards, with notable work including Dove '#TurnYourBack' Campaign of the Year 2024 and the launch of CultureCurrent, a social-first earned media offering.

Creating brand, business, and customer value by designing personal, data-driven relationships at the intersection of creativity and technology—powered by AI across digital and physical touchpoints. Ogilvy One serves 4,000+ practitioners globally operating in over 90 markets and is named a leader in Forrester Wave report for experience, delivering impactful experiences from mobile apps to immersive experiences and underlying tech platforms.

Producing greater outcomes for startups and spinoffs by identifying, addressing and optimizing organizational readiness, growth models, and brand creation from start to scale. The firm provides specialized focus on startup and spinoff particular needs, including organizational readiness, growth models, and brand creation services.

Helping organizations and brands develop environmentally and socially sustainable solutions, navigate ESG complexities, and ensure communications are believable to protect social license to operate. The firm launched Sustainability Practice in Australia, Asia, and other regions with focus on climate resilience and expanding sustainability efforts, and published ESG Believability Report and climate resilience research.