Pacific Consulting Group (PCG) helps companies create products and service experiences that earn high customer adoption, satisfaction, loyalty and value. We excel at developing a clear line of sight into the needs, preferences and values of customers. The company was founded in 1980 by two Stanford-trained marketers who saw an opportunity to provide more impetus to the customer satisfaction space through innovative techniques and analytical rigor. Today, PCG remains a small, nimble, customer research and innovation firm that brings smarter customer analytic and innovation solutions to the marketplace. We are most excited about applying our approaches to three important industry challenges: enabling energy organizations to create positive customer engagement and behavior change; providing agile and cost-effective methods for medtech companies to optimize products and services; and helping government agencies create win/win, easier service experiences for citizens. We are based in Palo Alto, California with a satellite in Boston, Massachusetts and virtual staff around the country. We approach each project as a unique endeavor, but popular services include: • Qualitative research: mobile ethnography, focus groups, interviews, journaling • Quantitative studies and analysis: market segmentation, product optimization, customer satisfaction/loyalty • Customer experience (CX): journey mapping, CX design, and service innovation • Service process improvement: process streamlining, service operations restructuring, service/channel optimization.