Porsche Consulting was born from one of the most remarkable corporate turnarounds of the modern era. When Porsche AG successfully restructured itself in the early 1990s, the experience and know-how accumulated in the process were too valuable to keep to themselves — and so, in 1994, four Porsche employees founded a management consultancy to make that expertise available to other companies. What began as a small office in Zuffenhausen has grown into a globally active firm with over 900 consultants, 13 offices across six countries, and more than 1,000 projects delivered in 2025 alone. As a wholly owned subsidiary of Dr. Ing. h.c. F. Porsche AG, we benefit from an unmatched closeness to one of the world's most admired brands while maintaining the independence to pursue unconventional solutions. In 2025, the German business magazine brand eins ranked Porsche Consulting #1 in strategy consulting — a recognition we carry forward into every engagement we take on.

We are a team of over 900 curious, bold and passionate consultants who believe that good is never quite good enough. We come from diverse backgrounds, bring deep industry knowledge, and share a single-minded commitment to making change happen — not on paper, but in practice. Our consultants tackle every engagement as a fresh challenge, bringing heart and pioneering spirit to every project. Colleagues often become close friends, and that sense of camaraderie is not incidental; it is the reason we can hold ourselves to the highest standards and still celebrate the wins together. We are proud of every vision that doesn't remain a vision. With clients across aerospace, automotive, construction, consumer goods, energy, industrial goods, life sciences and transportation, and offices in Stuttgart, Hamburg, Munich, Berlin, Frankfurt, Milan, Paris, São Paulo, Atlanta, Los Angeles, Palo Alto, Beijing and Shanghai — we are born in Germany and at home around the world.

We help large and medium-sized companies think more clearly, move more decisively and compete more effectively. Our work spans four core practice areas: Strategy & Organization, where we sharpen competitive positioning, redesign operating models, and drive value creation; Brand & Sales, where we make brands relevant, distinctive and commercially powerful; Development & Technology, where we accelerate the journey from bold idea to market-ready product; and Operations, where we transform procurement, production and supply chains into genuine competitive advantages. Cutting across all of this is our Digital Transformation practice and our Innovation Lab — a dedicated unit that compresses weeks of strategy development into days, prototyping new business ideas and validating them with real customers. Whatever the industry or the challenge, our mission is the same: drive measurable results that deliver a lasting competitive edge.

Our purpose is straightforward — and demanding. We exist to make change happen in a way that matters: for our clients, for the people inside their organizations, and for society at large. That means we never stop at the strategy deck. We stay until the vision is reality, the people are on board, and the results are measurable. Our management's mission is to shape a future that is not only successful but meaningful — and we believe those two things are not in tension. When companies are helped to become more agile, more sustainable and more competitive, everyone benefits. That conviction has guided us since 1994 and drives every project we take on today.

Our culture is built on five values that are as demanding as they are genuine. Team Spirit means we give everything for shared objectives — not because we have to, but because colleagues here become friends. Pragmatism means we think strategically and act fast; we don't just develop smart strategies, we put them into action, hands-on and straightforward. Ambition means good is not good enough — we want to be the best and actively shape the world of tomorrow. Sporting Spirit means we bring a will to win, fairness and perseverance to every project, delivering a world-class performance for our clients every time. Passion means we love what we do and bring genuine enthusiasm to every challenge. These values are reinforced by seven Leadership Principles that define how we lead every day: Start with a Dream, Strive for Impact, Empower Others, Push the Boundaries, Be Mindful, Be Authentic, and Be Passionate.

Effective consulting doesn't just consist of concepts — it consists of implementation. That distinction is at the heart of everything we do and the reason clients choose us. We combine the strategic sharpness of a top-tier consultancy with a hands-on mentality that is rare in the industry: our consultants work side by side with client teams, from the boardroom to the shop floor, until change is embedded and results are real. Our Porsche DNA gives us a living proof of concept — we emerged from one of the most iconic industrial transformations ever executed, and we bring that same performance mindset to every engagement. With deep expertise across eight industries, 13 global offices, an Innovation Lab that accelerates results at unprecedented speed, and a consistent #1 ranking in strategy consulting by brand eins, we offer our clients something distinctive: strategic vision backed by an unconditional commitment to smart implementation.

Sustainability is all about the future — and we take that responsibility seriously. As a leading international management consultancy, our conduct has an impact on the world today and on generations to come. We have committed to setting near- and long-term company-wide emission reductions aligned with science-based net-zero through the SBTi (Science Based Targets initiative), and we align with the Business Ambition for 1.5°C campaign. But our most powerful lever is the change we drive with our clients. We believe that companies that treat environmental and social challenges as opportunities will be among the long-term winners — and that only economically scalable solutions will deliver real environmental impact. That is why our sustainability practice works to make sustainable transformation a genuine competitive advantage, not a compliance exercise. Guided by the ESG framework, we hold ourselves accountable across environmental stewardship, social responsibility and the highest standards of corporate governance — and we apply that same rigor when supporting clients on their own sustainability journeys.

Our responsibility does not end at the office door. We regularly support social projects, and when we engage with a cause, we prefer to do so personally — actively contributing our capabilities rather than simply writing a check. Our focus is on the next generation: giving young people the best possible opportunities for the future through education and innovation. Among our most impactful commitments are our support for the German Founder's Prize, which champions entrepreneurial ambition across Germany, and the Porsche Digitalturbo for schools, which brings digital literacy and opportunity directly to young learners. We believe that companies which are genuinely successful — economically and socially — displace less sustainable alternatives from the market and raise the standards for everyone. Making a meaningful contribution to that outcome is something we take pride in.

For us, diversity, equality and inclusion are not a compliance checkbox — they are an enrichment that makes us better consultants and a stronger team. Each person at Porsche Consulting brings their own personality, talents, origins and history, and it is precisely that diversity of perspective that helps us find the most innovative solutions for our clients. We became signatories of the German Diversity Charter because we believe in the principle, and we work every day to become more open, more tolerant and more representative — with the honesty to acknowledge we can always do better. Our Women@PorscheConsulting network is a concrete expression of that commitment: through targeted events, business breakfasts, an annual two-day network gathering and access to the broader VW Group women's networks, we support our female colleagues in building the careers they want. We facilitate and demand a modern, open-minded workplace defined by mutual respect, fairness and integration — because the best thinking happens when everyone has a seat at the table.