Our Big Picture Approach: Recently rebranded from Project X Media, we have an emphasis on aligning branding and marketing efforts with corporate objectives. Project X Brand Lab is a progressive company designed to meet the challenges of a brand-centric world. We combine the best facets of a brand consultancy and traditional ad agency while leaving their weaknesses behind. From the brand consultancy model we derive a commitment to business-driven strategy and the development of close working relationships with our clients. We leave behind the huge consulting fees and inability to implement recommended solutions- the weaknesses that limit the real-world effectiveness of traditional consultants for all but the largest companies. From the ad agency paradigm we take a fierce commitment to creativity and the ability to continually deliver results through flawless execution. We leave behind the bloated bureaucracies and outdated client relationship structures that plague traditional agencies and impede their ability to deliver value to all but their largest clients. The result: a powerful, "big picture"​ creative partner that understands the ability of brand strategy to impact the bottom line and help companies define their future success.