True value is to be captured in and returned to everyday life At Quotidian we focus on understanding needs to become business opportunities, we focus on creating all encompassing innovation plans. That understanding is embodied into four major service offers: (1) Strategy - Trends, Defining innovation strategies, Innovation pipeline management, Idea portfolio management, Innovation coaching (2) Ethnography - Observation, Contextual research, Turning problems into opportunities, Identifying unsolved needs, Designing market studies and surveys (3) Codesign - New web experiences, New products and services, Optimized service flows, Compelling new retail strategies, New branding and communication strategies, Innovative mobile experiences, New and simplified public services (4) Specification - Planning, prototyping and testing products and services, Testing usability, Pre-testing communication and branding, Testing staff performance.