Founded in October 2012, RAND Strategy is a South African advisory firm developing local solutions, knowledge and capabilities through the application of international experience, methodologies and approaches. We define strategy as: "The optimum allocation of appropriate and scarce resources to ensure an organisation achieves its full potential"​. In most organisations the scarcity of resources resides in human capability and investment capital. Poor application of these vital ingredients makes the goal of sustainable and winning growth difficult to achieve. Our mission is to partner with our clients in achieving their full potential within the African business environment through a pragmatic mix of: - Rigorous analysis - Strategy development - Solution determination - Results based implementation