The new brand has been rolled out. Case closed? No, not quite. Once successfully rolled out, we find it’s generally hard for clients to properly manage their brand identity. Luckily for you, our attention never flags. This is called brand identity management. We find it very gratifying to ensure your success lasts. We use our experience and resources to make sure your brand is at its very best.

Brand audit

Your eyes in the field

You can’t be everywhere at once! That is why we go out into the field to check whether all your branded corporate assets are compliant. We will do so on a project basis, in association with your facilities department, fleet manager and/or a project team. We will discuss the results. After that, it will be action time – maybe just the once, or maybe on a continuing basis.

Sustainability

Sustainability you are proud of

Signage and wayfinding can often be sustainably produced. Where to start, and how to make sure that the products meet your quality and safety standards in the long term? We will advise you on this and provide you with tangible examples. No greenwashing – just sustainable on-brand assets that you will be proud of in the long term. In association with our partners, we have come up with circular solutions to many applications, thus giving all these branded assets a second life.

Signage & wayfinding

Eye-catching, distinct and brand reinforcing

Signage and wayfinding need to catch people’s attention. Generally, they are the first things that make your brand visible and enhance customer experience. All the more reason, to make sure that all your branded signage remains in excellent condition, regardless of its location or the size of the building. Our branding and wayfinding are solid as a rock, meaning your brand will always be in excellent shape.

Fleet management & maintenance

Your brand (stays) in motion

Just imagine: your vehicles have just been brand-wrapped, and you’re already receiving your first phone call from a driver. His car has been damaged. We’ll make sure the issue is solved. We immediately contact a repair service, so that the vehicle looks good as new in no time. You’ll even be able to inspect the result online. Adding a new car model to your fleet is done without any problems. We’ll have a design that suits your brand identity ready for you in no time.

Tooling & brandportal

The tools you need for your brand 

We organise and monitor your rebranding or roll out with our own tooling. This allows us to keep an overview during the project, but also afterwards; so that your brand or campaign always remains on-brand. Your colleagues can design their own posters, flyers and everything with your logo on it in mybrand.center. Is that difficult? No. Easier than Photoshop? Absolutely!

No one understands your brand like you do. However, can you see it from our point of view? We make a point of looking beyond your brand, as we are interested in the company behind your brand identity, and in the people promoting the brand. In our preliminary analysis, we take a close look at all aspects of your brand, which help us get to know and understand your company and it’s lingo.

You understand why it’s necessary to rebrand your company

You’d like to receive some insights on what needs to be done, and you’re right! After a clear briefing, we will perform a quick scan on your behalf, so that you’ll have a rough idea of what to expect. Still have questions? We will answer whatever questions you may have about the roll-out of your new or revamped brand identity.

Let’s decide our course of action together

We go deeper into the research when performing an impact analysis. And we’ll dig deep! We will visit your company, capture the current brand appreciation and discuss matters with your rebranding team. We will then have a very clear idea of what needs doing and who will be doing what. Straightforward – we love that.

Quickscan

An mutual step

The first step. This is the first thing we do, to be able to give you a quick idea of what changing a brand identity entails. We tell you what is involved, how long it will take, how much it will cost and (naturally) what your options are. We answer the most important questions with regard to preparing for and planning the roll-out of a new or revamped brand identity.

Impact analysis

Knowing what's ahead

When you are in the middle of a rebranding process, the last thing you need is surprises. You want the process to be smooth and uneventful. This is why we offer you an extensive impact analysis, which involves more than just a quick scan. We will identify the assets that bear your logo, have in-depth conversations, examine available capacity and present you with several different scenarios, including financial consequences. Once we have gained all the requisite knowledge, we will have all the tools we need to start rebranding your organisation.

Scenario recommendations

Multiple scenarios for your brand

What impact will a rebranding have? And what is the best way to implement a new brand identity in your organisation? These are important questions. We will answer them by presenting you with several scenarios (with all the relevant figures) in the form of business cases that will focus on the strength of the message, feasibility, priorities, quality, the timeline and required budget.

Brand compliance audit

Your brand always on-brand

At some point all aspects of your new brand identity will have been implemented and all your branded assets have a consistent look and feel. Completely in accordance with your requirements. However, with the very best of intentions, one of your colleagues or an agency may start doing things their own way. This is not a good thing, but it is all too common. One of the services we offer you is periodically monitoring your brand, and if we come across anything that isn’t right, we will report it through our brand portal. We will assess your branded assets and monitor the look and feel of your branches, shops, vehicles, communications and employees.

Selecting an agency

Getting the right ones

Finding the right agency that can help you realise your company’s growth ambitions can be quite the challenge. Luckily for you, we know how it’s done. We will help you, draw up clear briefing documents and provide you with a shortlist of excellent agencies. Afterwards, we will negotiate fees and draw up quality agreements on your behalf, meaning you won’t have to.

It’s action time. Rest assured: we do all the hard stuff. All we need from you is input at essential feedback moments. We report for duty every once in a while, or more regularly, if you prefer. We’ve been in this business for quite some time and are familiar with all the scenarios and pitfalls, so we are ready for any suprises. Thankfully, we have specialists who can handle just about any kind of challenge, meaning we can make your plans come true, while allowing you to do your job.

You can feel it. We are ready.

Now that we’ve completed the intensive and fun preliminary stages, we’re ready to get started. The light is about to turn green, and our right foot is hovering over the accelerator. It’s time to go on an adventure! Do you wish to be involved in every step along the way, or would you rather let us make all the decisions? It’s up to you. One thing is certain – we’re going to do something great together. In the coming period we will gradually revamp your brand identity. Whether it’s your offices, shops, fleet or any other sort of branded asset, we will make your world a bit more beautiful.

Project management

We coordinate your (re)branding or roll out

The members of our project team have introduced themselves and are ready to get started. They plan, supervise and monitor your rebranding process, whether it’s the implementation of a completely revamped brand identity or a campaign roll-out. Best of all, they are always at your disposal.

Local heroes

The right supplier anywhere

Thanks to our local heroes network, we know our way around in most locations. Wherever you are in the world, we have on-site project support and mechanics with the right level of expertise. They are carefully selected professionals who meet our stringent quality requirements. Quick, flexible and solution-oriented

Materialisation & prototyping

Expert advice on materials and placement

We are happy to advise you on materials and their applicability in various situations, such as indoor and outdoor placement, durability, maintenance, accessibility and visibility. We can make designs tangible, so you can ‘see them in daylight’. From the grammage of the paper to wrapping vehicles. Of course, we are always happy to give you a sustainable option, because that makes us and the planet happy too.

Purchasing power

Smart procurement, we help you

During a rebranding project, procurement is different compared to normal. A basket won’t do; you’d better grab a proper shopping trolley. You’ll need different volumes, different quality requirements and maybe even international deliveries, which may require permit applications. Your regular suppliers may not have everything you need. We will help you, assess your suppliers, negotiate prices and formulate quality requirements on your behalf, meaning you won’t have to do it. If it seems that it might be better for you to look for other, more suitable suppliers, we’ll act as your own Google.

Tooling

Tooling that helps your brand go further

We organize and monitor your rebranding or roll out with our own tooling. This allows us to keep an overview during the project, but we can also do this afterwards; so that your brand or campaign always remains on-brand.  

We organise your (re)branding or roll out with our own tools. Tools that are specially designed to, among other things, steer the project processes in the right direction. Together with us, and possibly a supplier, you keep an overview of the campaign or rebranding. From implementation to completion. Subsequently, mybrand.center is perfectly suited to keeping your brand identity consistent and up-to-date. We offer you the modules you need:

Guidelines 

Back in the old days, a brand identity manual was a thick book that was outdated as soon as it was published. Now you can find all the latest guidelines in one single place, always up-to-date and everyone can find the information they need in a heartbeat.

Assets library 

The assets library allows you to keep all important documents and media in one centralised location. It is up to you to decide what this library looks like and who has access. The smart search feature allows you to find what you need quickly.

Management system template 

Your brand’s look and feel are partly determined by the documents sent by your company. Sending a quick letter or document may save you some time, but is it always on brand? We provide you with easy-to-use templates that anyone can work with. In this way, both your message and brand identity will be delivered on brand!

Publisher 

We organise and monitor your rebranding or roll out with our own tools. Allowing us to keep an overview during the project, but also afterwards; so that your brand or campaign always remains on-brand. Your colleagues can design their own posters, flyers and everything with your logo on it in mybrand.center. Is that difficult? No. Easier than Photoshop? Absolutely! And therein lies the power, because the simpler it is to design something, the less likely colleagues are to tinker around on their own. Point them in the right direction, get instant on-brand content and keep an overview with mybrand.center.