Saffron Brand Consultants is an independent branding consultancy with offices in London, Madrid, Istanbul and Vienna. Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014). Saffron specialises in defining brand strategies with a special focus on experience design and innovation in order to build solid brand cultures.

Saffron works with global companies and institutions across a wide range of sectors including professional services, banking, retail, fashion, luxury, telecommunications, education, places and not for profit. Whether they are repositioning their offer, reinvigorating their internal culture or launching something new, we help them navigate their challenge with creative thinking and powerful techniques of brand strategy, expression, innovation and experience.

Saffron is a global, independent brand consultancy. We ensure brand delivers for our clients, from promise to reality.

We create brands that deliver on their promises and add value to those they serve.

Brand works best:

• When it is a means to an end. 
• Remains authentic to who you are, and relevant to those it serves. 
• When it comes to life both inside and outside your business. 
• We make brand work, by working hard for your brand. 
• With our seasoned experience, global perspectives and our characteristic “brutal charm”, we guide clients through rapidly changing and often disruptive realities. 
• Proudly independent, we are a global boutique consultancy, emphasising a pragmatic, fun, direct approach. That means more creativity and inspiration for our clients. And less bullshit. 
• Why? Because we’re convinced brand is the catalyst for change. It is more than strategy and design. It’s the sum total of all experiences people connected to a business have of it. Saffron inspires those experiences and realises better outcomes for planet, people and profit. 

No matter where we are, we are one; one Saffron culture working as one team across the world. Our goals are united and our experiences are shared through daily collaboration across our locations and also through celebrating each other’s achievements.