All businesses start with a big, bright Idea. But it is the execution of the idea that distinguishes successful entrepreneurs from the rest. This excellence in execution is only possible if companies invest adequate time and money towards chalking out a strong business plan and strategizing smartly.

Drawing up a good Business Plan has multiple benefits such as:

• Helps in budgeting and setting targets for your team
• Helps in resource allocations – be it funding, manpower, or technology.
• Helps in setting business goals and objectives & creating strategies to achieve them.
• Helps in tracking your business performance and while undertaking regular reviews, take corrective actions if required.

During fundraising, a business plan is an essential document that you require; be it Debt or Equity.

While you may know why a business plan is important, you must also know what your business plan should include:

• Executive Summary
• Company Overview
• Products and Services Offering
• Market Analysis and Plan
• Management Team
• Financial Overview
• Specific Milestones & Targets

While the above is a more illustrative list, your business plan needs to be simple, specific, realistic and should be able to provide complete information to the reader. Make the plan document appealing and reader friendly by using graphs, charts, ratios and photographs!

Customizing current business plan:

If you have a basic business plan in place, but feel that your business has evolved into something much larger you might want to consider our services. We would give you a professional review, suggest changes and update it appropriately. We could even solidify it with a detailed financial forecast model and advise on additional content that should be included, considering your target audience for the plan.

Building a new business plan:

If you want to start out strong and stand out from your competitors with a unique business plan we would love to offer our expertise. We begin with a brainstorming session with you and your senior management team. Thereafter, we research everything about your company, your products/services, your industry and your competition to build the foundation of the business plan. We then supplement the plan with detailed financials, including sensitivity scenarios and ratio analysis to ratify various business statements. We also design a version of the financial model for you to track on a regular basis, as your working budget file.

Building detailed financial model and sensitivity scenarios:

Under this, we prepare a detailed financial model, with options for you to undertake sensitivity testing and based on the same, we design subset models for you to use as your operating budgets.

To be a successful player in today’s environment, one has to have a robust budgeting & forecasting system. Following are some of the key benefits from this exercise:

• Knowing your cash flow and other resources requirement.
• Planning and preparing for any contingencies.
• Setting goals and targets for key management personnel.
• Drawing up growth strategy and identifying milestones.

This is a very important function and if you are planning to raise funds (be it bank debt or PE/VC funding or IPO), you need to have a budgeting system that allows you to provide accurate forecasts to your investors and lenders.

This cannot be achieved overnight, and comes only through sound planning and undertaking serious budgeting & variance analysis internally, every month. SuperCFO assists in drawing up a detailed forecast model which starts with an open discussions with all key stakeholders. We then evaluate information currently available on hand and provide the same in comparable format to take informed decision for forecasting purposes. Thereafter we engage with the senior management team in discussing and debating on the numbers to validate all assumptions, after which we build a detailed forecast model. We then undertake a brief research about the company, your products and services, industry benchmarks and competition financials (wherever available) to build a detailed financial model, including sensitivity scenarios and ratio analysis to ratify various business statements.

A business forecast, if done accurately, equips you with the estimate numbers of income and expenditure and also gives you a glimpse into the company’s future.

Drawing up a detailed financial forecast along with sensitivity scenarios and ratio analysis helps in setting targets and establishing milestones for business performance. It also demonstrates what you need to do to achieve your goals and prepares you for any eventuality.

However, if this prediction goes wrong, it could cause severe damage to your organization. If you are not so confident in doing this activity by yourself, you can always seek our guidance.

We also undertake sensitivity analysis to evaluate the company’s funding requirements (under different scenarios). This also helps the company in drawing up a cash flow forecast and in agreeing on Collection and Payables Policy.

Our involvement doesn’t stop there. From thereon, we help the company in implementing the budgeting system and also hand-hold the company’s accounting team with generating monthly variance report for a cycle or two, until they are comfortable generating reports on their own. To simplify the process for the accounting staff we also provide exhaustive templates, with simple data input sheets, wherein they could feed their actual financials from their accounting software and generate detailed management dashboard.

If you don’t have a CFO or if you have one but the CFO does not have relevant IPO experience; we at SuperCFO step in and act as your Interim CFO to assist you with the entire IPO process. Thereafter, upon completion of the IPO, we assist you in setting up necessary systems and processes to be able to undertake good quality financial reporting and analysis, to assist you with investor relations. Further, we could assist you with recruiting the right finance team.

Following is a brief list of various services that SuperCFO provides in assisting companies with their IPO strategy:

Identifying the right deal advisors:

An IPO requires you to work with many deal advisors: Investment Bankers, Lawyers, Auditors, Tax Experts, Financial Diligence Accountants, Banks, Registrars, Co-Brokers, etc.) and having the right one by your side makes a lot of difference to the success of your IPO. We assist you in selecting the right advisor, based on your company size, industry, funding requirement and business dynamics.

Negotiations:

We actively assist you in negotiating the best commercials, and deal terms with various deal advisors.

Setting up data room for due diligence:

IPO due diligence is very detailed and needs to be undertaken in a time bound manner to achieve various agreed milestones as per deal timetable. We assist you in setting up a data room by collating information from all your departments and then sorting & analyzing them before commencing diligence exercise.

Building detailed Financial Forecast Model:

Investors, Bankers and Advisors would like to see a detailed financial forecast model built with sensitivity analysis. We understand the process and help building the same in line with the requirements.

Coordinating with various deal advisors:

There is a lot of coordination to be done on a daily basis, with various advisors, when in transaction mode. One needs to ensure that all requirements are satisfied in a time-bound manner for a successful closure of the transaction. Effective project coordination is extremely vital.

Review of Infomemo and other documents:

We assist you in reviewing various deal documents, from management’s perspective.

Investor presentations:

Having a good crisp investor presentation adds to the impact and increases your chances of getting investments. We assist you in building one.

Investor roadshows:

How to make presentations while on a roadshow, handling tricky questions, preferred etiquettes, suggested actions/reactions to investor queries are all the areas we work with the management team in guiding them appropriately for a successful Investor Road-Show.

Reporting and Compliances:

Post IPO, we assist you in setting up the right systems and practices to enable the company to report on time and undertake all compliances. We also assist you in professionally handling BOD meetings and Investor analyst calls.

It is tempting to undertake mergers and acquisitions for inorganic growth and strategic reasons, but one must evaluate all aspects of the target company before finalizing a particular transaction. Moreover, post transaction, a lot of care and planning needs to be undertaken for appropriate integration and to convert theoretical benefits contemplated to practical gains. At SuperCFO, our CFO’s have executed many M&A transactions, both on the buy-side as well as on the sell-side. We assist companies, in executing their M&A strategy with maximum possible benefits while keeping any transaction risk to the minimum.

Some of the key areas we assist you with are:

Evaluating the right target:

Undertaking detailed diligence, reviewing findings from legal and technical diligence and then advising the company on benefits and risks of acquiring a particular target.

Strategizing deal terms:

It is not just the deal value but also the deal terms that help decide if the deal is good or bad. We work by your side and assist you in taking the right decision. We do not base our fees on the deal closure and hence are not motivated to push you into any deal without satisfying ourselves completely on deal economics.

Deal Structuring:

Whether to undertake an equity purchase or an asset purchase transaction is always the most difficult question. This can be answered based on key diligence findings and risk appetite. We assist you with evaluating these options, considering various regulatory implications.

Planning the transaction process:

Without a good time table, M&A deals could take forever to close. We help you in coordinating with various deal advisors in agreeing on a timetable and delivering as per the same.

Due Diligence:

Whether someone is conducting a due diligence on your organization and you need assistance with getting your data room in place or whether you are planning to undertake due diligence on some other company and want a detailed business and finance diligence, SuperCFO makes the perfect strategic partner for your requirements.

Integration Strategy:

Planning and implementing a good post-transaction integration strategy is vital to the success of an M&A transaction. We assist companies right from the planning stage to implementing various systems, processes, reporting and other controls for effective integration strategy.

These words “Due Diligence” come with an impression of lot of work, stress and sleepless nights. The due diligence process however becomes a good health-check exercise if it is planned and executed properly. Whether someone is conducting a due diligence on you and for the same you need assistance with getting your data room in place OR whether you are planning to undertake due diligence on some other company and want to undertake detailed business and finance diligence, SuperCFO makes perfect strategic partner for your requirements.

We provide business diligence & assessment services ranging from concise executive overviews, to a detailed comprehensive report.

Our expertise includes the following

Operational & Financial Analysis

It’s one thing to report revenues and the bottom line, and variances against prior periods; it’s quite another to determine what’s driving the trends, and what can be done to influence the situation going forward. When we undertake Due Diligence exercise, we consider not only operational metrics, but also look at “what if” sensitivity scenario analysis and help you build smart MIS reports.

Business Performance Indicators:

In any growing business, one could easily get buried under tons of data. But what is important is to analyze the business thoroughly and identify key business performance indicators that the senior management team should monitor on regular basis. We undertake detailed financial and business diligence to identify the right mix of operating and financial metrics that the company should monitor. Post identification, we build intelligent dashboards, aided with graphs and charts, to provide a robust monitoring tool to the management team.

Product Line / Client Profitability:

Too often, with a lot of common costs, companies do not undertake specific product line/ client profitability and as result of which sometimes they end up incurring mores costs and losses on an already loss making business, while ignoring a highly profitable client/product. SuperCFO assists companies in setting up appropriate systems & processes to capture true costings as well helps in designing management reports to view product/client profitability on an ongoing basis. While undertaking this exercise, we also challenge conventional methods of cost allocation to arrive at true profitability of the product/client. Identifying true product/client profitability helps the company to strategize its business initiatives appropriately, as well as it helps the company in taking appropriate decisions with regards to M&A opportunity.

Ongoing Financial Reporting

Periodic reports give you an overview of your company’s overall performance. With the help of the detailed MIS and financial dashboards that is provided by us on a monthly basis enables you to identify your company’s strengths and weaknesses. You are also able to spot any errors and avoid a potential crisis well in advance. Since these reports reflect your business’s revenue and expenses in actuality, it helps the business grow in the right direction.

Month End Closes

Month end closing can be a tedious process since you would be evaluating the entire company’s financial records for that month and would be making sure that you have not missed out on anything. If any transaction has not been recorded then adjustments have to be made. This can be excruciatingly time consuming which is why you could fast track your month-end close process with assistance from SuperCFO

Board and Management Reporting

We can’t stress enough the importance of systematic and efficient management reporting. These reports that are generated helps your team take the right business decisions, helps boost your business’s performance and enables good governance! Not only that but it also helps improve investor confidence. Our team of experts can help analyse and generate in depth reports for your business.

Audit Preparation

If you are suddenly faced with multiple audits – be it bank audit, HO audit, tax audit, transaction audit, etc.; leverage on SuperCFO’s strength to successfully complete this quickly.

A finance department is the most important team for your business to function efficiently. It keeps your business in check by allocating resources to the other departments, maintaining cash flow and recording all transactions.

A fully functional finance team is like a well oiled machine, it makes the process smooth and the output outstanding. To make sure that your finance team is at its best, we offer the following services.

Team evaluation

You may have put together a great team of finance professionals, however, if they are not playing to their strengths, your organization is losing out on a great deal. For you to understand your team and make the most of their abilities, you can always render our services. Our team of experts will observe your finance team closely and make recommendations basis our interaction with them. Our team evaluation will boost the performance of your team and in turn will boost the performance of your business.

Gap Analysis

Your business might be performing well but why settle with good when you could be the best? Make the most of our GAP analysis as we make you aware of your company’s potential. We help you bridge those gaps and leave you with a company that is performing at its fullest.

Executive Search

If you are looking for someone to join your finance team, tap into our vast network of CFOs. controllers and senior finance professionals. Unlike regular headhunters, our team of experienced CFOs can help identify exactly which candidate would be the best fit for your team as they understand your specific requirement.

Financial Analytics & Reporting

We undertake a thorough review of financials and operational parameters to provide you detailed analytics, and help in designing intelligent finance reports. We perform our analysis using ratios, trends, comparatives, industry benchmarking, scenarios, and other statistical techniques. We also undertake specialized analytics to help you with key stakeholder review meetings. Through the engagement, we would also implement a process whereby you get a clear view of profitability by client and by product/service category.

Board & Executive Dashboard

We undertake designing and preparation of detailed MIS reports for internal as well as external reporting purposes. We understand what needs to be presented in a crisp dashboard for senior management, investors and directors. We also build Intelligent Dashboards for senior management to monitor KPI’s (Key Performance Indicator’s) closely.

• Illustrative List of Reports
• Profitability by Business Vertical
• Revenue & Margin Analysis
• Comparison vs. Budgets
• Balance Sheet Analysis
• Cashflow Report, with comments
• Receivables Analysis
• Payables Analysis
• Trend Analysis – Revenues, Expenses, Margins
• KPI’s with Graphs and Charts
• Working Capital Analysis
• Ratio Analysis
• Commentary on financials for management discussions
• Quarterly BOD Reporting packs

SuperCFO provides assistance to entrepreneurs and growth companies that are looking at accomplishing various accounting requirements, with quick turnaround, at competitive costs. Some of the key accounting services that we provide are:

Accounting Health-check

The purpose of this assessment is to check key accounting & reporting areas and give recommendations from a CFO’s perspective to strengthen your finance & accounting function. Our CFO’s use a proprietary comprehensive checklist and undertake detailed interaction with you, your accounting team, your auditors, your tax consultants and basis that we provide you with an executive summary of findings and areas to strengthen to take your company to the next level. Post the health-check, based on specific requirements, we even assist companies with drawing various policies & implementation of various suggestions

Accounting Policies & Procedures

Strong accounting policies and procedures are widely recognized as the most important requirement for sound internal controls for a business. We help our clients formulate & implement finance & accounting policies and procedures to improve internal controls, reporting and general management of the company.

Internal Controls

Implementing finance & accounting internal controls for a business is not an easy task. We not only advise growth companies with practical & important controls required, but also assist them with setting-up & implementing these. We closely work with the company in customizing various controls, based on size and stage of the company, to ensure its effectiveness keeping in mind various constraints the company may have.

You have built an excellent business. Now how do you exit, encashing all the hard work you have put in, at the right time?

Planning & strategizing for exit is equally important as starting your business. The goal is to maximize the value of your company before converting it into cash, and to close the exit transaction as quickly & smoothly as possible.

While there are different exit strategies that entrepreneurs adopt, identifying what is best for you and executing it seamlessly is important. All exit opportunities require you to go through a detailed due diligence process, undertake several rounds of smart negotiation on valuation & payout terms and finally ensuring that in the process your employees & clients don’t leave you.

SuperCFO steps in and assists companies as strategic partner at every stage in decision making, as well as in executing various requirements. SuperCFO also assists companies in identifying the right accountant, lawyer, investment banker and any other deal advisor required to successfully close the transaction, at the earliest, with least transaction cost.

For Companies:

Our team of CFO’s, with hands-on experience in handling Public Companies can help you with a range of Investor Relations Services, as follows:

Undertake detailed MIS & Analytics that are important for Investor/Analyst meetings.

Assist in preparing Investor Presentations.

Provide advisory services on “How to Handle” various questions, and situations.

Perform specific research on most frequently asked questions, analyst expectations, industry & media expectations, etc.

For Investors:

Often investors (PE / VC Funds) invest substantial time, much after having invested in the company figuring out why they are not receiving even basic reports from the company. The problem lies in ignoring evaluation of Accounting & MIS function and not strengthening it with necessary resources and tools to ensure all required & authentic reports get generated, ahead of set deadlines. SuperCFO assists Investors (PE/VC Funds) in assessing and then implementing MIS reporting structure, aided with necessary templates that help the company’s finance team in generating required MIS reports from their accounting software, with little extra effort. SuperCFO also trains and coaches the Finance & Accounting team, as well as the CFO & the CEO of the company on their role and responsibility in reporting accurate financials, on time, every time. SuperCFO also recommends to the Investor on key areas to seek comfort on from the company’s auditor.

There is a famous saying: “When the going gets tough, only the tough get going”. When companies go through tough situations, cashflow crisis, major losses, shutdowns, etc., they need seasoned professionals to handle these delicate situations, as strategic partners. SuperCFO has a core team of CFO’s, with expertise in handling turnaround requirements. SuperCFO adopts a 3 point strategy in assisting companies with complete turnaround.

Analysis:

Detailed analysis is undertaken to understand root cause of the problem, identify critical areas to handle, evaluate sensitivity of various crisis matters, review financials and contracts to safeguard assets and business on hand, etc..

Short Term & Long Term Plans:

Strategic action plans are built to blow out all major fires, undertake negotiations with bankers, lenders, and other stakeholders to get their approval of business strategy adopted. Separately day-to-day business strategy is adopted to ensure smooth execution of all critical ongoing functions, including tight monitoring of cashflows, new business conversion and costs.

Stabilize and Grow:

Post crisis management, we assist in stabilizing the business, building strengths and implementing growth strategy. Turnaround Management is not an easy task and requires a lot of senior talent involvement for strategizing the right action plan. All our engagements are headed by a qualified Senior CFO Partner supported with an experienced team, as required. We also assist client companies with raising funds, leveraging on our bank as well as investor contacts, since many a times this is the most important business requirement. Below is an indicative list of some of our services that we combine and offer when undertaking Turnaround Management Services:

• Budgeting & Forecasting, with sensitivity analysis
• Cashflow and Cost Management
• Financial Analytics, Board and Management Reporting.
• Internal Due Diligence.
• Fund Raising.
• Contract Negotiations.

Cashflow Management

Efficient & rapid cash cycle is very important for every business organization as Cash is considered as life blood of the business. Robust cashflow forecasting & management helps run smooth & un-interrupted business operation.

Cost Management

One of the many challenges in businesses today is managing costs. Though cutting cost is the simplest way to improve the bottom line, it needs to be carefully managed. Reducing certain costs may be advantageous, but indiscriminate cost cutting can lead to poor performance quality and morale.

Receivables Management

Accounts receivables is essentially outstanding payments from clients/customers for the services/product provided by you. It is your responsibility to turn this credit into cash within a period of time as accounts receivables plays an important role while calculating your profitability. It also provides a clear indicator of your business’s income and helps in improving your cash flow.