Tait Subler is a strategy innovation firm focused on helping businesses and brands drive growth through the power of strategic differentiation. Whether strengthening existing brands, creating new brands, reframing targeting priorities or optimizing portfolios, Tait Subler delivers differentiating strategic ideas that inspire and align internal teams and motivate external audiences to act. For close to 20 years, our strategy innovation process has delivered remarkable results for some amazing clients including GUCCI Worldwide, Best Buy, Red Wing Shoes, Moët Hennessy and Johnson Controls. Our experience spans diverse B2B/B2C and not-for-profit categories from retail, footwear & apparel, entertainment and beverages, to technology, health care, academia, professional services and diversified industrials. Our brand strategy consultancy (Tait Subler) blends business acumen and creative thinking to deliver differentiating strategies and ideas for growth. Our brand activation agency (Hen’s Teeth) brings strategic ideas to life in the right channels with the right audiences to help our clients build brand value – internally and externally.