The Smart Cube, a WNS company, is a global provider of high-performing intelligence trusted by leading businesses across the Fortune 100, FTSE 100 and beyond. Founded in 2004 with offices in London, New Delhi and Chicago, we have spent two decades transforming the way organisations understand their markets, manage their supply chains and drive commercial growth. In December 2022 we joined the WNS family — a NYSE-listed Business Process Management leader operating across 15 countries — significantly strengthening our capabilities in analytics, advisory, managed services and digital transformation. Today, with offices spanning the US, UK, Switzerland, Romania and India, we combine expert domain talent, AI-powered analytics, custom research and cutting-edge platforms such as Amplifi PRO and AI Lab to turn complex data into clear, actionable intelligence. The result: faster, smarter decisions that create lasting value at every level of an organisation. We call it Smarter Intelligence — AI Powered. Human Led. Future Ready.

We are a highly evolved research and analytics specialist built on a unique blend of Artificial Intelligence and Human Intelligence — what we call AI + HI. Every #SmartCuber brings curiosity, analytical rigour and a genuine passion for solving complex problems, working shoulder-to-shoulder with some of the world's most ambitious companies. Our team spans procurement strategists, data scientists, market researchers, financial analysts and technology specialists, united by eight core values: Excellence, Respect, Humility, Honesty, Openness, Fairness, Collaboration and Ownership. We are inclusive by design, transparent by habit and collaborative by nature — everyone's voice is heard, and everyone shares in the decisions we make. It is this combination of diverse expertise, a strong sense of purpose and a genuinely rewarding culture that has seen us recognised as a Great Place to Work for seven consecutive years, and as one of India's Best Workplaces for Women.

We deliver high-performing intelligence across four interconnected capability areas, each designed to accelerate decision-making and drive measurable performance improvement. In Procurement and Supply Chain, we partner with WNS Denali to deliver world-class advisory, managed services and digital transformation — spanning Category Intelligence, Commodity Intelligence, Procurement Analytics and Supplier Risk Intelligence. In Commercial, Sales and Marketing, our advanced analytics solutions — including Commercial Growth Analytics, Consumer and Market Insights, Merchandising Analytics, Revenue Growth Management and Pharma Marketing Effectiveness — help clients grow revenue sustainably in fast-changing markets. In Analytics and Digital, we build bespoke Analytics Centres of Excellence and apply advanced analytics to solve business challenges across a wide range of functions. In Investment Research and Analytics, we provide expert-led Equity Research, Credit Research and Quant Analytics to help financial institutions make better, faster investment decisions. Underpinning it all is Amplifi PRO, our AI-powered procurement intelligence platform, and our AI Lab, where we experiment with the latest deep learning architectures to deploy algorithms that process unstructured data and provide decision support through predictive analytics.

Our purpose is straightforward and enduring: to transform data into insights that enable smart decision-making and improve business performance at the top and bottom line. In a world of unprecedented market volatility, supply chain disruption, shifting consumer behaviour and rapid technological change, the organisations that win are those with the clearest, most timely intelligence. We exist to give leading businesses exactly that — actionable answers to their most critical questions, delivered faster and smarter than ever before. Alongside our commercial mission, we hold a deep commitment to balancing profit with purpose: investing in our people, supporting the communities around us, and working to ensure the intelligence we deliver helps our clients achieve not just financial goals, but sustainability goals too.

Everything we do — how we engage with clients, how we collaborate internally, how we grow our people — is shaped by eight values that are lived, not laminated. Excellence drives us to go the extra mile for our clients and our colleagues, every time. Respect means we value all ideas and approaches, not simply our own. Humility reminds us that we do not know everything, and that working together is how we know as much as we can. Honesty keeps us transparent: what you see is what you get. Openness means we listen and encourage frank dialogue across the organisation. Fairness ensures we never judge or discriminate. Collaboration reflects our belief that the power of the team is always greater than any individual. And Ownership means we take full responsibility for what we deliver — and we deliver on our commitments.

Over 90% of our clients stay with us year on year — and that loyalty is earned. We are consistently recognised by industry analysts and independent bodies for the quality of our work and the rigour of our culture. We have been named a Spend Matters 'Provider to Know' for multiple years running, featured in the ProcureTech100 as one of the 100 pioneering digital procurement solutions, certified as a Best Firm for Data Scientists, and listed as a Top Data Science Provider in India. We have won the TATA Steel UK Supplier Partner Award, been named on the prestigious '50 Providers to Know' list, and have held Great Place to Work certification for seven consecutive years. Beyond the accolades, clients consistently tell us it is our proactive, forward-thinking approach — and the fact that we show up as a partner, not a supplier — that sets us apart. Our fusion of talent, technology and tools enables a truly customised approach, and our active partner ecosystem — spanning Coupa, Adobe, MongoDB, Craft, Jaggaer and more — ensures we bring the broadest possible range of expertise and data to every engagement.

Sustainability is not a policy document for us — it is a principle we uphold both in the work we do for clients and in how we operate as a business. We actively support sustainability-driven NGO projects, including direct charitable responses to major environmental events, and hold annual tree plantation drives in collaboration with sustainability-focused organisations. Internally, we have adopted strict sustainability policies to ensure The Smart Cube is part of the solution — not just a sponsor of causes we believe in. As part of the broader WNS group, which is recognised by Sustainalytics as a low-risk company and is committed to a comprehensive ESG framework including Carbon Net-Zero ambitions, we are proud to be working toward an ever-smaller environmental footprint while helping our clients achieve their own sustainability goals through the intelligence we provide.

We take our role in the communities around us seriously. TSC Together, our employee-led and employee-run CSR programme, has been at the heart of our organisation since 2009. Every team member is given two paid days each year to directly support the causes that matter most to them, and individuals can take a paid 2.5-month sabbatical to focus entirely on CSR activities. Our team has chosen to concentrate its collective effort on children's charities — safeguarding, feeding and providing education to underprivileged young people in New Delhi — and on sustainability-driven projects. We work closely with local NGOs including All India Prakash Society, Navjagriti and Goonj, and we run regular blood donation drives, clothing and material collections, and disaster relief drives throughout the year. Our approach is guided by three principles: think locally first, practise what we preach, and let our people lead us.

At The Smart Cube, we believe that everyone deserves the same opportunities — and that the best intelligence is created by teams that bring genuinely diverse backgrounds, experiences and perspectives to the table. As a global business and an inclusive employer, we actively engage different points of view and build an environment where every individual can thrive. We are proud to be recognised as one of India's Best Workplaces for Women by Great Place to Work, and we are committed to ensuring that fairness — one of our core values — shapes every aspect of how we hire, develop and support our people. From flexible working arrangements and generous parental leave to childcare transition support and financial assistance programmes, we put in place the practical foundations that make inclusion real rather than aspirational.