W5 is a boutique custom marketing research firm. We focus on answering who, what, when, where, and why people relate to products, services, and brands. W5 combines the professional services offered by marketing research firms, strategy-oriented consultancies, and communications planning agencies. We believe in developing custom plans of action that result in helping clients make decisions to accomplish their goals. Rather than simply delivering data as the culmination of a research engagement, we produce sound and creative solutions for our clients. W5 prides itself on bringing client and consumer closer together. Want to learn more about W5? Check out our website where you’ll find White Papers and Case Studies on a variety of topics. Want to see what we’re thinking about? Check out our blog: W5blog.com