Zebra Technologies has spent more than 56 years dedicated to one thing: making the frontline perform better every day. What began in 1969 as Data Specialties Inc. — a manufacturer of high-speed electromechanical products founded by Ed Kaplan and Gerhard Cless — has grown into a global technology leader trusted by more than 80% of Fortune 500 companies. Today, Zebra is the #1 global leader in thermal printing, barcode scanning, rugged mobile computing, RFID readers, and retail task management software. From retail floors and hospital wards to manufacturing plants, distribution centers, and government agencies, Zebra solutions are embedded in the most critical workflows on earth. With the 2025 acquisition of Elo, Zebra continues to expand its ability to power connected frontline experiences — and with each step forward, its commitment to innovation, operational excellence, and moving society forward only deepens.

We are a global community of changemakers, innovators, and doers who come together to deliver a performance edge to the front line of business. At Zebra, our people are the heart of everything we build. Engineers, strategists, and problem-solvers across offices worldwide share a common drive — to reinvent how businesses run and move society forward. Our employees don't just develop products; they own them. That sense of belonging and accountability creates a culture that refuses to settle for mediocrity and strives for excellence at every level. We develop new technologies and create new solutions with partners to help organizations act with greater visibility, connectivity, and intelligence — and we do it with a team that brings diverse strengths, perspectives, and expertise to every challenge.

Zebra designs and delivers the full technology stack that intelligent operations demand. Our hardware portfolio spans rugged mobile computers, barcode scanners, RFID readers and printers, thermal printers, tablets, machine vision cameras, fixed industrial scanners, interactive kiosks, environmental sensors, and location technologies — all purpose-built for the demanding conditions of frontline work. On the software side, Zebra Workcloud solutions optimize workforce scheduling, enterprise collaboration, inventory management, and demand intelligence, while our AI software — including Zebra Companion and Frontline AI Blueprints — brings actionable intelligence directly to the people who need it most. Our services layer ties it all together: from Zebra OneCare maintenance and Professional Services to Managed Device Services, device rental, and a Circular Economy program that extends the value of every investment. Across retail, healthcare, manufacturing, transportation and logistics, government, hospitality, field operations, energy and utilities, and banking, Zebra solutions make the most critical workflows faster, simpler, and more efficient.

At Zebra, our purpose is to extend the edge of possibilities by shaping the future of work on the front line — reinventing how businesses run and moving society forward. We believe that when frontline workers have the right technology in their hands, they don't just do their jobs more effectively; they deliver better experiences to every customer, patient, and citizen they serve. From the warehouse associate scanning a shipment to the nurse identifying a patient at the point of care, every person powered by Zebra technology is equipped to act with greater visibility, connectivity, and intelligence. That is the performance edge we exist to deliver — and we pursue it every single day.

Zebra's culture is anchored in a set of values that run through everything we do. We believe that awareness — of how you show up, of the people around you, and of the impact you create — is foundational to meaningful work. We hold ourselves to a standard of excellence and refuse to accept mediocrity, whether in the products we build or the partnerships we nurture. We believe that people are our most valuable asset and empower every employee to participate in work that matters — for their teams, their customers, and the world. Integrity, a sense of ownership, and a commitment to giving back are not aspirations at Zebra; they are expectations that define what it means to be a Zebra.

Choosing Zebra means choosing the market leader — in thermal printing, barcode scanning, rugged mobile computing, RFID readers, and retail task management software — backed by more than 56 years of frontline focus. More than 80% of Fortune 500 companies already work with us, but what truly sets Zebra apart is the depth of our ecosystem and the measurable results we deliver. Walgreens achieved a 72% reduction in waste. Hull University Teaching Hospital saved 88,000 hours across 2,500 employees. Texas Children's Hospital saved $14 million in one year on medication management. Del Monte achieved 100% inspection and verification of all product labels. These are not edge cases — they are what happens when intelligent hardware, purpose-built software, AI, and expert services come together in a unified platform designed for the frontline. Zebra solutions empower businesses to run smarter, move faster, and make decisions with confidence — delivering better results today and setting the pace for tomorrow.

Zebra is committed to operating responsibly, with a focus on environmental, social, and governance initiatives that reflect the needs of our stakeholders and the communities we serve. We integrate ESG considerations directly into our operations and our customer offerings — most visibly through the Zebra Circular Economy Program, which helps organizations manage today's technology challenges while planning for tomorrow with smart, sustainable solutions that are good for both their budget and the environment. From reducing waste to extending the useful life of devices, we believe that building a better future means making every investment count — for our customers, our planet, and the generations that will inherit the world our work helps shape.

At Zebra, we believe it is our duty to give back. Our corporate social responsibility commitment goes beyond policies and programs — we actively empower every employee to make a difference toward causes they care about. Whether volunteering in local communities, supporting environmental initiatives, or driving social impact in the industries we serve, Zebra people bring the same energy and ownership to community work that they bring to the frontline every day. Our technology also plays a direct role in strengthening communities: from equipping public safety and emergency response teams with better tools to enabling human services delivery and supporting education institutions, Zebra solutions help organizations that serve the public do their work more effectively.

Zebra believes that the only way to sustain diversity is to foster a culture where every employee feels seen, heard, valued, and respected. We are committed to creating a more inclusive world, continuously advancing our accessibility initiatives and building an environment where people of all backgrounds and experiences can do their best work. Inclusion and diversity at Zebra are not checkboxes — they are the engine of our innovation. When we bring together people of all stripes and unlock their unique perspectives, we create better products, stronger partnerships, and more meaningful outcomes. We are proud of the talent we attract from around the globe and equally proud of the culture of belonging we work every day to sustain and deepen.