Providing insurers with research and intelligence to understand customer needs, competitive positioning, and market opportunities in the insurance sector. Supporting insurance companies in analyzing policyholder behavior, claims patterns, and distribution channel effectiveness. Helping insurers optimize product design, pricing strategies, customer acquisition, and retention through data-driven insights into market trends, regulatory changes, and emerging risks in the insurance landscape.

Helping wealth management companies, asset management companies, brokers and financial advisors understand investor behavior, market trends, and competitive positioning. Supporting wealth and asset managers in analyzing client preferences, portfolio performance, and distribution strategies. Providing insights into investor segmentation, product preferences, fee structures, and digital wealth management trends to help firms optimize their offerings, improve client satisfaction, and grow assets under management through data-driven decision making.

Helping automotive companies (passenger vehicles, commercial vehicles) understand customer preferences, purchase behavior, and competitive positioning in the automotive sector. Supporting automotive manufacturers and dealers in analyzing market trends, customer satisfaction, and sales performance. Providing insights into vehicle preferences, buying journeys, after-sales service expectations, and emerging trends like electric vehicles to help automotive companies optimize their product offerings, pricing strategies, and customer experiences.

Category assessment, category trends, sector scan, consumer NPS and loyalty, voice of consumer, consumer purchase journey, shopping decision tree, consumer segmentation, need and intent gap analysis, digital persona mapping, mystery shopping, after sales service benchmarking, advertising effectiveness, brand health diagnostic, employee satisfaction and NPS, voice of channel, employee engagement, go-to-market, product price benchmarking, product and concept testing, sales and distribution benchmarking, catalog gap assessment, availability visibility study. What is the total Consumer Durables market of India? What is the demand and market potential for each category? How does the competitive landscape look like across categories? Which companies and brands hold the largest share? Which companies are growing fast? What are the growth drivers and barriers? Any differences across sub-categories?

Category assessment covering the total consumer goods market in India. What is the demand and market potential for each category? How does the competitive landscape look like across categories? Which companies and brands hold the largest share? Which companies are growing fast? What is the impact of offers and discounts on conversion of consumer? What is the consumer satisfaction with redressal services - call, text, or email? Where are the opportunities to optimize and innovate across the customer journey? How is the performance of the store-staff compared to the competitors and industry? Does it drive purchase?

Leading F&B service providers with research and intelligence to understand customer preferences, dining behavior, and competitive positioning in the food and restaurant sector. Supporting restaurants, QSRs, and food service companies in analyzing customer satisfaction, menu optimization, and market opportunities. Providing insights into dining trends, customer preferences, delivery and takeaway patterns, and competitive benchmarking to help food and restaurant businesses optimize their offerings, improve customer experiences, and grow their market presence.

Helping internet first brands understand digital consumer behavior, online market dynamics, and competitive positioning in the digital-first consumer space. Supporting direct-to-consumer and digital-native brands in analyzing customer acquisition, retention, and lifetime value. Providing insights into digital marketing effectiveness, e-commerce performance, brand perception, and market opportunities to help internet brands optimize their digital strategies, improve customer experiences, and scale their operations in the online marketplace.

Helping Travel & Tourism clients understand traveler behavior, booking patterns, and market opportunities in the travel and tourism sector. Supporting travel companies, hotels, and tourism operators in analyzing customer preferences, satisfaction levels, and competitive positioning. Providing insights into travel trends, destination preferences, booking channels, and customer experiences to help travel and tourism businesses optimize their offerings, pricing strategies, and marketing approaches to attract and retain travelers.

Studied the global and regional performance benchmarks for investors along with competitive landscape for PE and VC investments in the region. Identified the key growth drivers and trends for various sectors. Mapped the investment universe to create long list of sub-segments. Identified attractive segments based on past returns generated, market potential and growth rate. Identified the opportunities in the attractive segments and shortlisted key target companies meeting the fund strategy of the client. Supporting angel investors in deal sourcing, target screening, market assessment, and investment diligence across sectors.

Empowering investors through our strong on ground research capabilities and industry knowledge helping them in deal assessment and value creation. Supporting family offices in investment strategy, portfolio diversification, market assessment, and due diligence across asset classes and sectors. Providing insights into investment opportunities, risk assessment, market trends, and portfolio performance to help family offices make informed investment decisions aligned with their long-term wealth preservation and growth objectives.

What implications do the prevailing economic conditions have for investors? What are some of the potential risks? What are the fundamental drivers of growth? What key trends are they giving rise to? What spaces are attractive for investment given the macro trends? What is the deal value and volume? How does it differ by different sectors? Where is a strong pipeline getting created for potential investments? What are the different key metrics to assess the return potential of different companies in the portfolio? What should be the cadence to track, update and report these metrics? What are some of the portfolio companies that require immediate attention? What should be some of the action items? What are the drivers of value creation? Critical growth or cost initiatives? How can these businesses be managed for exit? Exit thesis creation?

Empowering venture capital investors through strong on-ground research capabilities and industry knowledge helping them in deal assessment, market sizing, competitive landscape analysis, and value creation opportunities across early-stage and growth-stage companies. Supporting VCs in sector scans, target screening, founder assessment, market potential evaluation, and portfolio monitoring. Providing insights into investment trends, emerging sectors, startup ecosystems, and exit opportunities to help venture capital firms make informed investment decisions.

New opportunity market sizing covering growth opportunities within hospitals, diagnostics and healthtech space. What are the sub-sectors in each? What are the number of players in each of this space by sub-sectors, by geography, by target customer segments? How is the market structured? Is the market too fragmented? What is the blended pricing of services provided by these competitors (both organized and unorganized)? What role does digital technology (online consultation, home healthcare, home sample collections, etc.) play to improve patient NPS? What are the industry and competitor NPS benchmarks? What is patient feedback on services provided by hospitals and labs? Where do patients want the hospital or lab to improve? What are latent and unmet needs of the patient? What do they value the most?

Farmer personas, NPS diagnostic and track, brand perception map, market potential assessment, competitive benchmarking, purchase journeys, digital journeys, farmer brand experience, unit economics benchmarking, voice of the farmer, ad campaign feedback, product usage maps, and sector scan. What is the profile of the farmer (education, size of family, first, second or third generation farmer, education of kids, ownership of capital goods, type of farmer – own land or tractor driver, tractor ownership – number and brand, land area owned, type of crops grown – cash or food crops, sources of income, annual income)? How does the farmer rate the brand on following parameters: reliability, innovation, focus on customer requirements, customer service, pricing, sales process, product performance, and after sales support?

Understand behavior, journey mapping, and decision-making patterns of students, parents, and educational institutions. Supporting education providers in analyzing enrollment trends, student satisfaction, learning outcomes, and competitive positioning in the education sector. Providing insights into educational preferences, institutional performance, market opportunities, and emerging trends to help education organizations optimize their offerings, improve student experiences, and achieve better learning outcomes through research-driven strategies.

Target population assessment to identify key beneficiaries of the initiative by age, gender, income levels, etc. Where and how do the beneficiaries consume the targeted benefits (geography, rural or urban, etc.)? How many beneficiaries do the existing initiatives impact? What all geographies do the initiatives cover? What impact has been created for the end beneficiary (previous levels versus current levels)? What could have been done to improve the outcome for the beneficiary? Should more resources be allocated to improve the outcome? What are the main touch points in beneficiary journey across different themes (education, healthcare, financial inclusion, etc.)?

Helping clients through our strong on-ground research capabilities and industry knowledge in the capital goods sector. Supporting capital goods manufacturers in understanding customer requirements, competitive positioning, and market opportunities in industrial equipment and machinery. Providing insights into buyer behavior, procurement patterns, product performance benchmarking, and market trends to help capital goods companies optimize their product offerings, pricing strategies, and go-to-market approaches in the industrial sector.

What are the key IT services trending among customers? What pricing model (fixed, variable or per incident) will the customer want to avail? What is the awareness and understanding of IT services among customers? Supporting IT services companies in understanding client requirements, competitive positioning, and market opportunities in technology services. Providing insights into service delivery models, customer satisfaction, pricing strategies, and emerging technology trends to help IT services firms optimize their offerings and grow their business.

Customer needs assessment covering key services required by customers. What are the key purchase criteria across different product and services categories? What are the product and service offerings customers are aware of and currently using? What is the frequency of usage and use cases across product and service categories? Are there any product or service offerings not available to customers? If yes, why? What are some of the unmet needs across existing products and services and reasons thereof? Customer journey mapping to understand main touch points in customer journey across different product and services categories. How does the typical timeline and reliability of service compare against competitors and other market players? How does service providers' customer service fare with respect to the competitors? What is the degree of customer satisfaction and NPS for service provider with respect to market?

Helping B2B Ecommerce players understand business buyer behavior, procurement patterns, and market opportunities in the B2B digital commerce space. Supporting B2B e-commerce platforms in analyzing customer journeys, pricing strategies, and competitive positioning. Providing insights into B2B buyer preferences, order patterns, supplier relationships, and digital procurement trends to help B2B e-commerce companies optimize their platforms, improve customer retention, and scale their operations effectively.

Helping platforms understand user behavior, marketplace dynamics, and competitive positioning in the online classifieds space. Supporting classified platforms in optimizing their user experience, pricing strategies, and market expansion opportunities. Providing insights into buyer and seller behavior, transaction patterns, category performance, and market trends to help classified platforms improve engagement, increase transaction volumes, and enhance monetization strategies.

Ad monitoring, adjacency expansion, buyer NPS diagnostic, category trends, competitive intelligence, cost benchmarking, customer navigational trends, customer needs assessment, loyalty program effectiveness, market potential assessment, micro-market evaluation, product assortment mix analysis, product price benchmarking, and target screening. What is the price positioning with respect to competition of a product in the market? What are the directly competing products in the market? Who are the peripheral or indirect competitors? Does the price positioning resonate with targeted customer segments? How does the target compare with respect to competition in discounting and promotional schemes?

Helping Ecommerce clients understand customer behavior, optimize digital experiences, and drive conversion and retention. Supporting e-commerce platforms in analyzing customer journeys, product assortment strategies, pricing optimization, and competitive positioning in the online retail landscape. Providing insights into digital commerce trends, customer acquisition costs, unit economics, and market opportunities to help e-commerce companies scale their operations and improve profitability through data-driven decision making.

Helping EdTech clients understand learner behavior, educational content effectiveness, and market opportunities in the digital education space. Supporting education technology companies in analyzing student engagement, learning outcomes, and competitive positioning. Providing insights into online learning platforms, educational content delivery, student acquisition strategies, and retention metrics to help EdTech companies scale their offerings and improve learning experiences through data-driven approaches.

Helping logistics players optimize their operations through technology-enabled solutions. Supporting logistics technology companies in understanding market dynamics, customer requirements, and competitive positioning in the rapidly evolving supply chain and logistics sector. Providing insights into last-mile delivery optimization, warehouse automation, fleet management technologies, and digital logistics platforms to help logistics-tech companies improve operational efficiency and customer satisfaction.

Helping media-tech players optimize their digital platforms, content distribution strategies, and audience engagement. Supporting media technology companies in understanding customer behavior, competitive positioning, and market opportunities in the rapidly evolving digital media landscape. Providing insights into streaming platforms, content production technologies, and digital media consumption patterns to help media-tech companies make data-driven decisions about product development, pricing strategies, and market expansion.

Helping SaaS enterprises assess customer needs, journey mapping, voice of customers, buyer NPS diagnostics, competitive benchmarking, digital maturity assessment, concept validation, post-launch feedback, unit economics benchmarking, after-sales support benchmarking, cost benchmarking, ad monitoring, market potential assessment, brand health diagnostics, category trends, and target screening and diligence. Who are the customers of the technology product or software? What are the use cases that the tech product addresses across different verticals and customer types? What are the key purchase criteria for the tech product and how do they differ across businesses depending on their industry, size, and vertical? What are the 'must have' versus 'nice to have' features in the technology offerings?

Market assessment covering TAM, SAM, and SOM of the market. How has the market evolved over the years? What are the most important trends shaping the market? How is the market likely to grow going forward? What are the various segments within the market? What is the competitive intensity? What are the adjacent opportunities and threats to the market? Customer NPS survey to understand current NPS for the target brand, level of customer satisfaction and loyalty, drivers for promotion or detraction. How is the booking experience? How many steps do customers need to go through before completing the booking? Is the user experience seamless? What are the hurdles which customers face? Does the booking experience align with the customer perception of the brand?

Continuous brand health monitoring and competitive positioning analysis. Tracks brand performance over time, measures campaign effectiveness, and assesses competitive positioning in target markets across consumer goods and healthcare sectors.

Systematic collection and analysis of competitor strategies, positioning, and market activities. Provides comprehensive competitive insights across telehealth, home improvement, and other sectors to inform strategic positioning and competitive response strategies.

Validation of new concepts and creative approaches before market launch. Tests consumer receptivity to new product concepts, creative executions, and business models to reduce launch risk and optimize market entry strategies.

Full suite of consumer research unlocking growth through precision research and consumer insight, including quantitative surveys, qualitative research, consumer behavior studies, and NPS/customer satisfaction tracking. Delivers deep understanding of consumer behavior, product adoption willingness, usage trends, satisfaction drivers, and drop-off factors across banking, financial services, healthcare, and consumer goods sectors.

Detailed profiling of target consumers including demographics, psychographics, and behavioral patterns. Develops comprehensive consumer profiles to support targeted marketing, product development, and go-to-market strategies.

End-to-end mapping of customer touchpoints and experience optimization. Maps complete customer journeys across digital and traditional channels, identifies experience gaps, and estimates satisfaction metrics to optimize customer experience and engagement.

Comprehensive market and operational due diligence for investment decisions. Provides rapid market assessment, operational analysis, and customer retention/churn analysis to support investment evaluation and decision-making in technology and services sectors.

On-demand expertise for smarter, faster business decisions through a curated network of top 1% decision makers. Provides access to 55,000+ experts across sectors and enables specialized assessments such as leadership evaluation for growth-stage companies.

Strategic research to support market entry and expansion strategies. Provides market insights and customer behavior analysis to inform go-to-market strategies for new service offerings and market expansion initiatives.

Measuring the short and long-term impact of activities, processes, campaigns, products and services. Assesses ESG compliance and performance for investment portfolios and measures impact of social sector initiatives to support impact investing and sustainability strategies.

Trusted knowledge partnerships for specialist capacity support and retainers, including managed services and retainer-based engagements. Delivers sustained advisory support and specialized expertise on an ongoing basis to support strategic and operational initiatives.

Analysis of product purchase patterns and cross-selling opportunities. Examines purchase behavior patterns to identify cross-selling and upselling opportunities and optimize product bundling strategies.

Deep market assessment, channel insights and competitive intelligence providing comprehensive market analysis and strategic intelligence. Enables informed decision-making through competitive benchmarking, micromarket assessment, infrastructure analysis, and market penetration insights across fintech, healthcare, medical devices, and diagnostics sectors.

TAM/SAM/SOM analysis and market opportunity sizing. Quantifies addressable market opportunities and customer behavior patterns to support market entry decisions and growth strategy development in emerging sectors.

Identification and profiling of distinct customer segments for targeted strategies. Identifies user archetypes and customer segments within platforms and product categories to enable targeted marketing and product development strategies.

Net Promoter Score measurement and diagnostic analysis to understand customer loyalty drivers. Measures customer satisfaction and loyalty across product lines and customer segments, identifying key drivers of NPS and opportunities for improvement in financial services and healthcare sectors.

Understanding price elasticity and optimal pricing strategies. Analyzes price sensitivity across channels and customer segments to inform pricing strategies and identify optimal price points for products and services.

Operational process analysis and productivity optimization. Maps operational processes across payment modes and logistics operations to identify efficiency opportunities and optimize process performance.

Product validation and feedback collection to optimize product-market fit. Gathers consumer feedback on product concepts, pricing models, and engagement approaches to inform product development and go-to-market strategies across healthcare, fintech, and consumer sectors.

Custom research design and methodology development for complex business questions. Develops tailored research frameworks and methodologies to address specific strategic and operational challenges across industries.

In-store audits and retail channel performance measurement. Measures retail channel performance, in-store execution, and product availability to optimize retail strategies and channel effectiveness.

Comprehensive mapping of hospitals, surgeries and consumables for the healthcare and medical device sectors. Provides detailed infrastructure assessment, surgical volume analysis, market penetration insights, and competitive activity tracking across pharmaceutical and medical device markets.

Understanding consumer usage patterns and attitudes toward products and services. Analyzes how consumers interact with and perceive products and services to inform product development, positioning, and marketing strategies.

Framework development for vendor evaluation and selection processes. Develops evaluation frameworks and selection criteria to support vendor assessment and selection decisions in HR services and other functional areas.