Good Culture, a premium dairy brand, faced a difficult pricing dilemma in an inflationary environment. As raw material costs surged and competitors adjusted their price points, Good Culture risked losing consumer loyalty if it raised prices too aggressively — yet failing to act threatened profitabil...

Barilla faced severe supply constraints during the COVID-19 pandemic, driven by panic buying that depleted inventory across retail channels. With limited stock to allocate across retailers, maintaining category share and keeping shelves stocked at Kroger — one of Barilla's most critical retail partn...