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Acosta
Connecting people to the brands they love
Company Information
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Conpas Rating

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Overview

Acosta provides sales, marketing and commercial solutions to drive your business

Groups

Number of Employees

10,001+

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Services Provided

ConsultingDigital Solutions

Capabilities
Industries
Footprint
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Regions

Europe, North America, Oceania

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Countries

Australia, Canada, Ireland, United Kingdom, United States Of America

Additional Information
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Year of foundation

1927

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Structure

Privately Held

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Offerings

Consulting Solutions By Industry

Club

Acosta has the expertise to help both food and non-food suppliers drive sales of branded and private label goods within the highly competitive and limited SKU environment of wholesale clubs. Our extensive category knowledge and unique infrastructure provides greater opportunities for your products to succeed, and we are committed to finding new, innovative services and solutions for your business every day. 


With our acquisition of Anderson Daymon Worldwide (the agency serving Costco exclusively since 1983), we have a dedicated Costco team with over 200 associates spanning each of the eight U.S. buying regions, and three international offices. ADW Acosta, our dedicated Costco division, is the leading, single-source sales and marketing organization offering the complete infrastructure and access you need to succeed with Costco globally. Those services include:

  • Dedicated sales associates
  • Marketing program development, management and execution
  • Operations and logistics
  • Worldwide coverage
  • Kirkland Signature solutions
  • Category expertise and competitive insights
  • Long-standing relationships at all levels across all Costco departments


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Convenience

Consumers are relying more on convenience stores these days, demanding high-quality products in a clean, organized store environment. At the same time, convenience stores are facing competition, making the need to secure in-demand brands and effective cross-merchandising that much more important. 

Manufacturers in the convenience channel turn to Acosta to drive sales growth. With strong customer alignment at headquarters for more than 1,300 stores and an in-store execution arm that calls on over 70,000 stores across North America, Acosta offers the experience, expertise and reach brands need to grow. 

Explore all the ways Acosta drives value in the C-store channel through headquarter salesretail servicesconsumer marketing and business process solutions

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Health & Beauty Care

Acosta built the industry’s only national retail team dedicated to independent drug stores. As demands rise from increasingly health conscious consumers, it is imperative to understand their needs, preferences and shopping habits. Acosta keeps a pulse on those consumer trends and changing buying habits, then translates those insights into effective strategies, retail merchandising and promotional activities that achieve superior results for brands and retailers alike. 


We offer complete, in-depth headquarter selling at national drug chains such as Walgreens, Rite Aid and CVS using data analytics, business insights, category management tools and a full headquarter team approach. We feature a broad portfolio in Health & Beauty Care (HBC), general merchandise, grocery and natural specialty.

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E-commerce

In a time where e-commerce is on the rise, Acosta is partnered with analytic innovators to provide best-in-class e-commerce services to their existing integrated sales and marketing solutions portfolio. 


Acosta offers a single dashboard to monitor and manage online channels for their clients and e-retailers. The company leverages proven tools to actively monitor and address key criteria to online success, including identifying content issues and updates, ensuring proper item setup and submission to key retailers. Acosta’s complete e-commerce solution equips clients with a comprehensive dashboard offering customized views of performance and sales data, as well as more than 20 reports boasting competitive insights and metrics related to sales, traffic, pricing and assortment. An online portal makes content management easy, ensuring fast syndication and secure cloud storage.  


Pairing insights, extensive reach and brand experience with end-to-end e-commerce and analytics, Acosta continues to deliver an optimum shopping experience with the needs of the consumer in mind.

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Foodservice

Acosta and The CORE Group, one of the most progressive foodservice sales agencies in North America, announce the creation of a reimagined, best-in-class North American agency focused on providing solutions for the foodservice industry’s new operating environment. This new business, CORE Foodservice, will bring together industry-leading capabilities from both Acosta and The CORE Group, creating a strategically resourced organization designed to meet the requirements of new customer behaviors and expectations. 


CORE Foodservice was deliberately and proactively formed to provide enhanced execution and a greater competitive differentiation for its clients and customers. The business will tap into Acosta’s robust data and analytics capabilities to provide diner and shopper insights that can drive solutions for clients and their customers.

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Mass Merchandisers

Shoppers in the mass merchandisers channel are so driven by price that brands must continually find new ways to protect and grow their market share. Acosta helps to do just that by connecting our clients’ brands with four of the largest mass merchandising retailers in the business. We also offer full-time national retail teams, including dedicated teams for Walmart and Target. 


Acosta’s role as a Preferred Service Provider (PSP) for Walmart encompasses comprehensive and exclusive services in the nation’s leading retailer. 


Our exclusive services for Target include:

  • A dedicated headquarter selling team
  • A dedicated vertical retail selling team
  • Provides enhanced retail focus against Target’s PFresh initiatives
  • Increases retail and headquarter connectivity
  • Increases efficiencies against non-impactful stores
  • Backroom certified and proficient in Laser Radio Technology (as required by Target)
  • Connectivity with Target operations and logistics
  • Coverage in 1,755 of Target's 1,762 stores, including all PFresh and Super Target formats
  • Flexible coverage model based on client needs
  • A dedicated headquarter marketing/analytical team


Learn more about Acosta’s mass merchandising channel services, including headquarter salesconsumer marketingretail services and business process solutions.

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Military

Acosta has been a trusted military retail partner since 1946, and we’re proud of the long-term relationships we’ve built with clients, retailers and consumers. To continue our superior service, we have grown a 6,000-member military consumer community to gain insights into their shopping preferences and behaviors. 

Our services cover commissaries, exchanges, ship stores, veterans’ canteens, and correctional institutions.

Learn more about Acosta’s military channel services, including headquarter salesconsumer marketing and retail services.

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Pet

U.S. consumers spend more than $60 billion annually on their pets making pet specialty one of the fastest-growing retail segments. To meet this demand, Acosta acquired The Pet Firm, the premier national pet specialty agency, so we can provide an expanded suite of services, increased capabilities and more resources across North America. Our pet specialty services include:

  • Demos and events
  • Retail merchandising
  • Sales and marketing product development
  • Sales reporting
  • Insights and market data reporting
  • Deduction resolution


Learn more about Acosta’s pet channel services, including headquarter salesconsumer marketing and retail services

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Natural/Specialty

Acosta’s Natural and Specialty Sales (NSS) division was founded in 2001 to provide sales and marketing solutions tailored to manufacturers of natural, organic, gourmet, regional specialty and ethnic foods in the US and Canada. We dedicate tremendous resources to analyze consumer trends and insights in the Natural and Specialty channels so we can provide services that support growth in market share.


Acosta’s Natural and Specialty Sales division is recognized as the industry leader in strategic planning, headquarter salesretail salesanalytics and customer service support across all channels of trade.

In July of 2021, Acosta acquired the Impact Group, a dynamic sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands.


As a result of the acquisition, Acosta launched two new sub-brands: Impact NSS and Acosta | Berg. Acosta’s Natural Specialty Sales (NSS) business has thus been renamed Impact NSS, and Impact Group has become part of this unit. Acosta | Berg offers a unique and specialized van-based sales business serving metropolitan retailers in key urban markets.


The acquisition offers clients of both companies access to a wider range of expertise to help their products grow. This deal has opened new opportunities, including a highly differentiated national confection solution; a hyperlocal, van-based sales solution; and a dedicated distribution capability to help emerging brands get to market.

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Value

Value is one of the fastest-growing channels because of its extreme value and easy-to-navigate small store format. This means more opportunity, expanding product lines and a greater variety of shopper segments. It also means more competition between value stores as well as traditional grocery, drug and mass merchandisers all striving to attract extreme value shoppers.


Acosta has a dedicated team to service the five major customers in control of 95% of the value business. We help brands and retailers capitalize on this channel's potential and avoid the pitfalls that can come with rapid growth.


Acosta’s value channel services include a dedicated headquarter sales team with a member in each market where a retailer is located, as well as integrated consumer marketingretail services and business process solutions.

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Consulting Solutions By Capability

Headquarter Sales

Acosta enjoys long-standing relationships with virtually every leading brand and retailer. The company’s national platform, which boasts more than 100 offices, also provides superior coverage relative to smaller regional, multiregional and quasi-national players. Acosta’s many connections, along with the size of its client portfolio, creates a greater presence in stores across the nation and, ultimately, more influence as it relates to introducing new products to the market, securing strategic shelf space and optimizing promotional activities.

 

Acosta’s Headquarter Sales division features retailer-aligned teams that develop and execute customized business plans for clients.

 

Offerings include: 

 

  • Joint business planning
  • Customer alignment 
  • Category management 
  • Business planning 
  • Category development  
  • Planogram development 
  • Space management 
  • Business process solutions/Sales support

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Business Intelligence

Acosta’s industry-leading Business Intelligence (BI) division is the nerve center and catalyst behind the company’s data-driven strategies and optimization efforts. Staffed with more than 600 multidisciplined experts, our BI teams work one-on-one with consumer goods manufacturers and retailers to generate insights that make a measurable difference.


 


Retail Analytics

Acosta taps into a wealth of data resources, as well as its own shopper community, to glean localized insights specific to consumer audiences, brand category, channel and more. Through additional research, advanced predictive modeling and in-depth analysis, the company can clearly identify sales, distribution and share-growth opportunities for clients. 



Strategic Planning

Incorporating data-driven insights into thoughtfully designed phases of execution, Acosta’s strategic advisors collaborate with clients to proactively drive national priorities as well as manage local execution — aligning client and retailer strategies to maximize outcomes. 



Optimization

Leveraging innovative technologies, Acosta analyzes ongoing activities to identify paths to improving category or space management, reducing out-of-stocks, ensuring ideal placement and optimizing every inch of in-store space.


Equally important, clients gain visibility into the value of Acosta’s data-driven efforts through a web-based dashboard. Fully automated with point-and-click capabilities, the dashboard includes valuable insights such as sales decomposition, account rankings, product velocity and distribution analysis.





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Retail Services

Acosta’s retail teams are focused on bringing our clients’ sales plans to life in-store each and every day. We are keenly focused on maximizing client ROI by understanding which stores to go to and what activities to execute. Our rich retail experience enables us to collaborate with our clients to design customized retail solutions that meet the unique needs of their business.


The company’s nearly 20,000 retail associates are in stores every day, averaging 200,000 outlet visits every month. Each in-store associate is armed with advanced mobile technology that uses daily point-of-sale data to track, analyze and optimize in-store activities, establishing automation for a variety of complex processes while capturing critical information to drive faster, more effective results. Whether increasing speed-to-shelf of new products, gaining greater distribution of current products or ensuring correct out-of-stocks and voids, Acosta’s in-store team makes the company’s retail merchandising what it is — powerful.


Acosta's Retail Services division focuses on three key areas:


Continuity Services

Acosta ensures clients’ products have maximum visibility by optimizing sales displays, assisting with product rotation and placement, introducing new items, and ensuring accurate voids and out-of-stock corrections.


Resets and Mandated Work

Acosta’s in-store experience and understanding of planogram compliance ensures that every reset is accomplished to the retailer’s specification and time frame.  


Projects

Acosta offers a dedicated team to support clients’ special projects such as situational audits, product cut-ins, POP placement and resets. The company’s retail relationships and knowledge help to speed project work while ensuring there is no disruption to regular in-store activities.

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Consumer Marketing

Acosta houses its own integrated sales and marketing agency, Mosaic, to provide clients with innovative ways to engage consumers and drive purchases at every point along the shopper journey. The agency’s many offices across the U.S. and Canada complement Acosta’s vast footprint across North America and, subsequently, help create efficiencies as they relate to executing promotional activities in clients’ targeted consumer and channel-specific geographies.  

 

Mosaic develops and implements branded experiences to consumers that drive sales for Acosta clients, including: 

 

Retail Promotions

Offering dedicated assisted selling, syndicated sales teams, associate training, in-store demos, retail shopper-tainment and pop-up retail.   

 

Experiential Events 

Providing sampling campaigns, music tours, talent management, sponsorship activation, retail events, B2B conferences and PR performances.  

 

Shopper Programs 

Including shopper marketing, consumer promotions, package designs and digital shopper marketing.  

 

Content Marketing 

Providing strategy and planning as well as creative production and execution of a range of content, including digital and social, as well as platform distribution and measurement.

 

 

 

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E‑commerce

Whether you are just getting started or trying to take your e-commerce business to the next level, we provide: 

 

  • Proven experience to help you win online
  • Specialized e-commerce talent and services dedicated to your business
  • Best-in-class CPG e-commerce solutions


Account Management

Efficiently embed talented e-commerce sales leaders for your brands across all the top e-tailers, like Amazon, Walmart.com, Jet, and others – we guide you through the digital marketplace by: 

 

  • Developing an e-commerce Strategy
  • Assisting with Account set up and leadership
  • Managing your digital shelf
  • Planning and executing promotional programs
  • Supporting fulfillment optimization efforts
  • Providing exceptional backroom support
  • Delivering scorecards and insights

 

We also have an innovative approach to help you efficiently improve your brand’s presence at many of the top brick-and-click retailers.

 

Digital Shelf Monitoring and Optimization

Our dedicated staff leads the way in content optimization, providing real-time visibility to actual digital shelf performance and fixing problems before you even notice them. We monitor in-stocks/buy box, content health, search, ratings and reviews, and other business critical metrics needed to run your online business. We can help you simplify your content management, syndication process and tap into our deep retailer knowledge base to seamlessly manage the process.

 

 

Content Creation and Management

Our dedicated E-commerce Content Team, powered by Mosaic, works to ensure that the strength of your brands will always be on display online by developing best-in-class Item Page content for your brands to drive conversion and sales.

 

We deliver mobile-optimized and search-optimized content (copy and visuals) for your item pages, as well as enhanced (A+) content. Content can be published leveraging other Acosta eCommerce services or integrate with your current publishing approach.

 

Demand Generation

Our ‘commerce’ experts at Mosaic know today's shopper is in control of when, how and where they make purchases. Based on your goals, we can generate appeal for your brand, whether in-store or online, by planning and executing campaigns inclusive of:

 

  • Organic and paid search
  • Digital media
  • Social media
  • Email campaigns
  • Ratings and Reviews
  • Bloggers and Influencers  

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Acosta Solutions

When it comes to business process solutions, Acosta understands that attention to detail can mean the difference between acceptable and exceptional. That’s why we offer clients advanced features such as automated orders that transmit on receipt, as well as the ability to audit online remotely. We’ve designed our state-of-the-art proprietary software to streamline our practices, allowing us to process orders and claims with greater accuracy and speed. By implementing an end-to-end approach, we act as a single point of contact providing strategic leadership, which leads to smooth, timely operations that are closely aligned with a company’s overall business objectives. Plus, we apply a best-shore delivery method that allows us to customize on-shoring and off-shoring for each client to achieve the desired quality. The bottom line? Our systems empower us, so we can empower our clients.


Acosta’s business process solutions include order and claims management as well as order-to-cash services.


  • Acosta’s business process solutions services include:
  • Claims resolution
  • Order management
  • Data management
  • Master data management
  • Billing and invoicing
  • Credit management
  • Order fulfillment
  • Collections and cash application 

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Digital Solutions By Capability

E-Commerce

In a time when e-commerce is on the rise, Acosta is partnered with analytic innovators to provide best-in-class e-commerce services to their existing integrated sales and marketing solutions portfolio. 


Acosta offers a single dashboard to monitor and manage online channels for clients and e-retailers. The company leverages proven tools to actively monitor and address key criteria to online success, including identifying content issues and updates and ensuring proper item setup and submission to key retailers. Acosta’s complete e-commerce solution equips clients with a comprehensive dashboard offering customized performance and sales data views, as well as more than 20 reports boasting competitive insights and metrics related to sales, traffic, pricing, and assortment. An online portal makes content management easy, ensuring fast syndication and secure cloud storage.  


Pairing insights, extensive reach, and brand experience with end-to-end e-commerce and analytics, Acosta continues to deliver an optimum shopping experience with the consumer's needs in mind.

View more

Acosta Solutions

Regarding business process solutions, Acosta understands that attention to detail can mean the difference between acceptable and exceptional. That’s why we offer clients advanced features such as automated orders that transmit on receipt and the ability to audit online remotely. We’ve designed our state-of-the-art proprietary software to streamline our practices, allowing us to process orders and claims with greater accuracy and speed. By implementing an end-to-end approach, we act as a single point of contact providing strategic leadership, leading to smooth, timely operations closely aligned with a company’s overall business objectives. Plus, we apply a best-shore delivery method that allows us to customize on-shoring and off-shoring for each client to achieve the desired quality. The bottom line? Our systems empower us so that we can empower our clients. 

Acosta’s business process solutions include order and claim management and order-to-cash services.


Acosta’s business process solutions services include:

  • Claims resolution
  • Order management
  • Data management
  • Master data management
  • Billing and invoicing
  • Credit management
  • Order fulfillment
  • Collections and cash application 

View more