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Acosta
Acosta brings simplicity to retail sales. We act as a catalyst to boldly connect brands, retailers and consumers, fueling growth and building long-term value throughout North America and Europe.
Company Information
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Conpas Rating

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Overview

Acosta is a leading sales and marketing services company that drives growth for the world's most iconic brands through innovative solutions and deep market expertise.

Groups

Number of Employees

10,001+

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Services Provided

ConsultingDigital Solutions

Capabilities
Industries
Footprint
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Regions

Europe, North America, Oceania

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Countries

Australia, Canada, Ireland, United Kingdom, United States Of America

Additional Information
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Year of foundation

1927

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Structure

Privately Held

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Offerings

Problems we solve

Turning Retail Complexity Into Growth

Consumer brands today face a fragmented retail landscape — fragmented channels, fragmented data, and fragmented shopper journeys that make consistent growth elusive. We act as the connective tissue between brands, retailers, and consumers, cutting through that complexity with end-to-end solutions spanning omnichannel sales, in-store execution, data intelligence, and operational efficiency. Whether a brand is emerging and fighting for shelf space, challenging for market share, or defending a leadership position, we build custom strategies that translate ambition into measurable results across thousands of retail locations.

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Consulting Solutions By Industry

Retail & Consumer Goods

We work exclusively within the retail and consumer goods space, partnering with leading brands to help them win at the shelf, grow category share, and connect with shoppers across every channel. Our deep relationships with the nation's top retailers — including Walmart, Kroger, Target, Costco, Amazon, Albertsons, and Whole Foods — give our clients unmatched access and execution capability across grocery, club, convenience, mass, drug, foodservice, and e-commerce.

Whether you're launching a new product, optimizing in-store execution, or building a data-driven retail strategy, our teams bring the channel expertise, retailer knowledge, and shopper insights needed to convert opportunity into results. We tailor our approach to the unique demands of each retail environment, ensuring our clients' brands are positioned to grow wherever consumers shop.

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Consulting Solutions By Capability

Back Office & Order-to-Cash Solutions

Operational back-office services including order management, claims management, deduction resolution, trade fund management, sales administration, and supply chain forecasting to streamline cash flow. Acosta's back-office solutions accelerate cash flow and improve inventory forecasting accuracy through streamlined order processing, efficient deduction management, and trade fund administration. Case study evidence demonstrates the team's ability to clear aged deductions and accelerate invoice processing, enabling brands to optimize working capital and improve financial performance.

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Business Intelligence & Shopper Insights

Cloud-based BI tools and a proprietary shopper panel that synthesize historical data, predict future outcomes, and deliver actionable category, competitive, and omnichannel performance insights. Acosta's business intelligence team provides customer and category insights, downstream store trend analysis, and AI-powered analytics that enable brands to understand shopper behavior and market dynamics. The proprietary Acosta Group Shopper Community delivers consumer research on emerging trends and behaviors, empowering brands with data-driven intelligence to optimize strategy and execution across all channels.

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Emerging Brand Growth (IGNITE Sales Services)

Specialized growth strategies and sales solutions tailored to emerging and natural brands, providing national infrastructure, broker management, business development, and analytics support. IGNITE Sales Services is a trusted strategic partner for brands with limited sales resources, delivering the national infrastructure and expertise needed to achieve retail placement and scale distribution. The Impact Natural team extends these capabilities to natural product brands, providing specialized support for category-specific challenges and opportunities—demonstrated through case studies where emerging brands achieved placement in major retailers and expanded to national distribution.

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Headquarter Sales

Full-service and modular HQ sales representation that establishes distribution, drives category innovation, leads joint business planning, and grows market share with major and independent retailers. Acosta's HQ sales teams leverage deep retailer knowledge and customer strategies to secure placement and expand distribution across national and regional chains. The IGNITE Sales Services division extends these capabilities to emerging brands with limited sales resources, providing national infrastructure, broker management, and business development support to drive growth from launch through national expansion.

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Omnichannel Strategy & Digital Commerce

End-to-end omnichannel strategy integrating brick-and-click approaches, retailer.com strategy, SEO, digital shelf optimization, content syndication, retail media, and e-commerce analytics to drive conversion across all channels. Acosta's Connected Commerce team delivers AI-driven e-commerce services including Amazon full-service management, retailer.com best practices, product listing optimization, and promotional harmonization. Digital strategy managers create seamless omnichannel shopping experiences that unify in-store and online customer journeys while optimizing product visibility and promotional effectiveness across all retail touchpoints.

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Retail Merchandising & In-Store Execution

In-store merchandising services deploying field teams to ensure products are properly displayed, stocked, and aligned with brand and retailer plans across thousands of stores nationwide. Acosta brings brands to life at shelf through planogram execution, display building, and shelf compliance services powered by SmartRetail/360 technology deployed across retail sales operations teams. The service ensures consistent brand representation and optimal product placement across the entire retail network, driving conversion and sales at the critical point of purchase.

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Revenue Growth Management

Strategic analytics-enabled service optimizing pricing, promotion effectiveness, trade architecture, mix management, and assortment to maximize revenue and profitability for CPG brands. Acosta's RGM expertise spans 20+ years of mastery across top CPG companies, delivering pricing optimization, promotional ROI analysis, and trade promotion deep dives. The service combines shopper insights with financial analytics to identify revenue opportunities, optimize promotional spend, and improve trade architecture—demonstrated through case studies where clients achieved significant deduction reductions and improved cash flow management.

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Space & Category Management

Strategic space planning and category management combining shopper insights, planogram automation, and retailer relationships to optimize shelf placement, product assortment, and store layouts. Acosta's 200+ space and category management experts deliver macro and micro space management, planogram automation, space analytics, and product imaging services. The offering integrates shopper behavior insights with retailer data to drive assortment strategy, optimize shelf space allocation, and ensure planogram compliance—maximizing product visibility and sales potential at the point of purchase.

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Supply Chain

We take a holistic approach to retail supply chain management, combining advanced analytics, strategic planning, and expert execution to drive on-shelf availability and optimal financial performance. Our capabilities span the full supply chain lifecycle — from demand and supply planning with accurate consumption and shipment forecasting, to real-time OTIF monitoring, out-of-stock detection, and inventory management, through to performance benchmarking with custom scorecards measuring distribution centre days of supply, store service levels, and in-promo analysis.

Underpinning our supply chain services is a powerful technology layer built around proprietary analytics tools, PowerBI reporting, predictive analytics, and machine learning to accelerate supply chain capabilities and surface actionable insights. We also streamline EDI capabilities, simplify vendor-managed inventory, and offer customised training programmes — drawing on over 100 years of retail expertise and certified Lean Sigma practitioners — to build lasting supply chain competency within your organisation.

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Digital Solutions By Capability

E-Commerce

In a time when e-commerce is on the rise, Acosta is partnered with analytic innovators to provide best-in-class e-commerce services to their existing integrated sales and marketing solutions portfolio. Acosta offers a single dashboard to monitor and manage online channels for clients and e-retailers. The company leverages proven tools to actively monitor and address key criteria to online success, including identifying content issues and updates and ensuring proper item setup and submission to key retailers. Acosta’s complete e-commerce solution equips clients with a comprehensive dashboard offering customized performance and sales data views, as well as more than 20 reports boasting competitive insights and metrics related to sales, traffic, pricing, and assortment. An online portal makes content management easy, ensuring fast syndication and secure cloud storage. Pairing insights, extensive reach, and brand experience with end-to-end e-commerce and analytics, Acosta continues to deliver an optimum shopping experience with the consumer's needs in mind.

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Acosta Solutions

Regarding business process solutions, Acosta understands that attention to detail can mean the difference between acceptable and exceptional. That’s why we offer clients advanced features such as automated orders that transmit on receipt and the ability to audit online remotely. We’ve designed our state-of-the-art proprietary software to streamline our practices, allowing us to process orders and claims with greater accuracy and speed. By implementing an end-to-end approach, we act as a single point of contact providing strategic leadership, leading to smooth, timely operations closely aligned with a company’s overall business objectives. Plus, we apply a best-shore delivery method that allows us to customize on-shoring and off-shoring for each client to achieve the desired quality. The bottom line? Our systems empower us so that we can empower our clients. Acosta’s business process solutions include order and claim management and order-to-cash services. Acosta’s business process solutions services include: Claims resolution Order management Data management Master data management Billing and invoicing Credit management Order fulfillment Collections and cash application

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