An educational institution needed to determine how much to spend on each segment across different media for the greatest return. Data and segmentation from a major provider of education data only gave the organization a geographic and household-level understanding of people.

One of the largest U.S. banks began a major digital transformation to provide customers with an always-on, journey-based experience using best-in-class Salesforce products. A year and a half into this journey, the bank knew it had a problem. The bank didn’t have adequate strategy or suitable operati...