Burson was formed in July 2024 through the merger of BCW and Hill & Knowlton — two storied PR agencies united under WPP — to become the world's most powerful global communications firm. Headquartered at 3 World Trade Center in New York City and operating across 40+ markets with 6,000 professionals, we exist for one purpose: to build and protect our clients' reputations, and to continually reinvent how it's done. Harold Burson's founding legacy of honesty, transparency, integrity and excellence remains at the core of everything we do as we build the modern communications powerhouse of the future.

We are a people-first company — a global network of creative problem solvers and seasoned counselors who unlock brilliant ideas and illuminate a world of opportunity for our clients. Our sector expertise, global reach and local relevance enable us to hand-select the perfect team for every client we serve, anywhere in the world. Complemented by a powerful group of specialty agency brands including Axicom, GCI Health, Burson Buchanan and Hill & Knowlton, we bring diverse solutions to any client challenge. We're the original communications academy company — constantly learning and sharing what we know with new generations of talent.

We help brands and businesses reinvent reputation as a competitive advantage so they can lead today and into the future. Our highly specialized teams bring capabilities across Consumer & Brand, Corporate & Public Affairs, Creative & Content, Intelligence & Innovation and Advisory — using AI-driven intelligence and cut-through creativity to counsel clients and deliver transformative ideas that shape culture, spark change and deliver impact. From corporate and financial communications to public affairs, ESG, crisis counsel and geopolitical risk, we provide the breadth and depth of expertise that today's complex operating environment demands.

We exist for our clients: to build and protect their reputations, and to continually reinvent how it's done. We are here to reinvent how reputation creates competitive advantage — helping our clients lead, innovate and grow in today's complex operating environment. As we build the modern communications powerhouse of the future, the fundamentals Harold Burson stood for — honesty, transparency, integrity and excellence — remain at the core of everything we do.

Harold Burson's legacy is rooted in honesty, transparency, integrity and excellence. These are not aspirations — they are the foundation on which every client relationship, every piece of counsel and every creative idea is built. We are a people-first company, and we believe representation matters; all perspectives are relevant. We cultivate an environment of constant learning and sharing between generations of talent, and we champion diversity, equity and inclusion — in our work and in ourselves.

Size doesn't matter, but scale does. With 6,000 professionals across 40+ markets and deep sector expertise, we hand-select the perfect team for every client. Our Burson Innovation Portfolio — a body of AI-enabled tools paired with human intelligence — delivers faster, better insights, precision audience targeting and culturally relevant creative. We're trusted by policymakers and clients worldwide, consistently ranked among the global top PR firms by PRovoke Media, and serve more than 50% of Fortune 100 companies. When reputation is under pressure, the quality of advice matters as much as speed — and that advisory depth defines us.

At Burson, we are proud to be a diverse group of communicators with a global reach who bring diversity and inclusion to the forefront of our work. We are a people-first company and believe representation matters — that all perspectives are relevant. We cultivate an environment of constant learning and sharing between generations of talent, and champion diversity, equity and inclusion as both an internal commitment and a lens through which we advise our clients.