Our teams are steeped in the latest consumer trends, buying behaviors and industry insights. Informed by rich consumer insights of every kind, we create bold ideas that make brands and businesses magnetic. Our storytelling drives the type of brand love that keeps customers coming back. We are passionate about telling brilliant brand stories and creating connections that convert to preference, sales and equity — across retail, FMCG, and consumer packaged goods.

Adept at communicating complicated and fast-moving issues, we help energy clients navigate the transition toward sustainable progress. Our experts work across the global energy system, convening government, business and public sector players, and through all parts of the communications mix, delivering issues expertise and engaging stakeholders at every level and across every market. From upstream oil and gas to renewables, power and industrial infrastructure, the practice brings deep sector knowledge to support clients on regulatory engagement, sustainability narratives, and stakeholder communications across the entire energy value chain.

We specialize in building, growing and preserving trust, wherever the markets may take us. Our experienced consultants know how to reach corporate, B2B, investor and consumer audiences to help clients navigate a complex, regulated world that faces dramatic disruption daily. We are experts in conceiving and delivering data-driven integrated multi-channel thought leadership and press offices that find the intersection between what interests the media, our clients' clients and their business priorities — serving institutions across banking, capital markets, investment management, and insurance.

We help clients mobilize business and organizational strategy, solve complex issues, strengthen reputation and create sustainable value. Our seasoned advisors collaborate across disciplines to deliver a breadth and depth of corporate affairs, creative, public policy and analytical capabilities. Our corporate and creative services span corporate and financial communications, ESG strategies, brand advisory, public affairs and include a geopolitical risk consulting team. With unmatched global reach, we are distinguished by local market knowledge and relationships, along with deep sector expertise — serving government agencies, public institutions, and non-profit organisations alike.

We provide strategic counsel and flawless execution from corporate to R&D communications to regulatory milestones and more. We have strong connections to regulatory bodies and a deep understanding of the intersection of advocacy, policy and sustainability. From biopharma and biotech to medical devices, hospital systems and patient advocacy groups, the practice blends data-driven solutions with creative storytelling across multiple channels to build influence, mobilize key opinion leaders, and shape health policy.

Whether it's transportation by air, rail, road or sea, we're focused on setting clients up for progress — positioning them to overcome challenges, both economic and social, and capitalize on opportunities presented by technological advancements. We help clients adapt to and navigate the complex network of policies, people and regulations necessary to reach their most critical audiences. The practice covers the full mobility spectrum: automotive and electric vehicles, aviation, shipping, logistics, and rail — bringing sector expertise and a proven track record of success to help clients overcome unique challenges and achieve their objectives.

When the experts who advise the world need advice, they turn to Burson. Even in a sector that defies clear definition, we break through the complexities to establish concrete business value and enhance corporate reputation, ensuring our clients stand out. With deep expertise in regulatory advice, research, branding, social, digital and 360 comms, Burson is a proven partner across the professional services sector, delivering the precise support needed to help our clients perform at their best.

Technology has never been more transformative, more promising or more risky. Our global team of technology communicators keeps your brand moving in the right direction — whether building reputation, managing risk, launching the next big idea, or providing senior regulatory counsel. We're here to support technology adoption and disruptive innovation, helping clients balance risk and potential across consumer technology, enterprise software, AI, semiconductors, and emerging technologies.

From airlines to cruise lines, experiences to expeditions, historic cities to island nations, we know how to stir emotion, spark wonder and inspire consumers to live life to the fullest. The practice brings together deep sector expertise across travel, tourism, hospitality, and leisure. We help clients adapt to and navigate the complex network of policies, people and regulations necessary to reach their most critical audiences — delivering communications strategies that build brand equity, drive bookings, and strengthen destination reputations worldwide.

Burson supports sports organizations, federations, leagues, and brands in building and protecting reputation across a fast-growing, high-visibility industry. The firm delivers strategic communications, digital engagement, and stakeholder management across sponsorships, athlete representation, event launches, and sports marketing. Leveraging its Innovation Portfolio and global network, Burson helps clients shape cultural narratives and drive commercial outcomes in an increasingly media-saturated sporting landscape.

Provides high-level strategic counsel from seasoned global advisors on complex corporate, reputational and geopolitical challenges, helping clients mobilise strategy and create sustainable value. Seasoned advisors leverage cross-functional capabilities spanning corporate affairs, creative, public policy and analytical expertise to deliver strategic counsel and stakeholder engagement at high-stakes moments.

Builds brands that enhance reputation, create culture and influence consumer behaviour through communications that generate reputation capital with intelligence, innovation and impact. Supports clients across consumer and brand strategy, social and influence, delivering award-winning creative execution that integrates brand, content, influence and experience to drive measurable business impact.

Helps clients engage successfully with policy and regulatory stakeholders, using data & analytics, behavioural science and digital engagement to navigate corporate affairs and government relations. Positions clients in critical business discussions among leaders, investors and policymakers through corporate and public affairs expertise combined with geopolitical risk consulting and ESG strategy integration.

Delivers integrated creative solutions from concept and storytelling to campaigns, film and design that earn audience attention and drive measurable business impact. Award-winning creative studio delivering advertising production, integrated campaigns, film production, design and copy that integrates brand, content, influence and experience.

Provides AI-enabled insights, predictive analytics, social listening and audience intelligence tools that sharpen strategic decision-making and identify emerging risks and opportunities. Burson Innovation Portfolio comprises six AI-enabled solutions including proprietary message-testing and audience insight tools, predictive analytics and real-time monitoring capabilities powered by data & analytics and behavioural science applications.

Burson's flagship AI-powered platform that connects reputation drivers to tangible business outcomes such as stock price, sales, and purchase intent. It ingests data 24/7 from proprietary and third-party sources to generate a live reputation score, isolating which specific levers require action. Expert counselors then develop and test strategic messaging for maximum commercial impact.

An AI-enabled risk intelligence platform that monitors social narratives in real time to anticipate and evaluate reputational threats before they escalate. It scans earned, owned, and social media channels to surface early signals of emerging issues, crises, or shifts in public sentiment. Clients receive actionable intelligence that enables proactive rather than reactive reputation management.

A predictive AI solution that models the likely impact of proactive and defensive communications before they are deployed. It evaluates how themes, narratives, and messages will resonate across geographies and cultural contexts, forecasting virality and believability. Decipher Tech, its B2B technology vertical, extends this capability specifically to IT decision makers and enterprise tech audiences.

An AI-driven content intelligence and production platform that identifies narrative white space online by mapping both the supply and demand of information across digital ecosystems. It enables Burson teams to generate audience-specific content at scale, ensuring creative output is precisely targeted and fills unmet informational needs. The suite bridges editorial strategy with automated content creation for earned and owned channels.

A proprietary AI training framework that fine-tunes Burson's core models on sector-specific data, terminology, and audience behaviors across industries such as healthcare, financial services, and technology. It ensures that outputs from Sonar, Decipher, and other portfolio tools reflect the nuances of each client's competitive landscape. This suite effectively powers the industry specialization layer across the entire Innovation Portfolio.

A campaign performance and optimization platform that aggregates data across the full lifecycle of a communications campaign — from planning through execution and measurement. It provides a unified view of cross-channel performance, enabling Burson teams to continuously refine strategy and maximize impact. The suite functions as the analytics and optimization layer that ties together outputs from all other portfolio tools.

Burson's proprietary methodology for ensuring client content and narratives are surfaced, cited, and favorably represented within AI-generated search responses (ChatGPT, Perplexity, Gemini, etc.). It adapts traditional SEO and earned media logic to the emerging reality of AI-driven information retrieval, optimizing for how large language models select and present sources. This positions Burson as an early mover in what is rapidly becoming a critical new frontier of digital visibility.