We are a global analytics and advisory firm, founded in 1935 by Dr. George Gallup, with a rich heritage in understanding human behavior and public opinion. While we became known worldwide for conducting the Gallup Poll, we have evolved into so much more. Today, we partner with leaders and organizations across the globe to solve their most pressing challenges through data-driven insights and expert advice. Our work spans analytics, management consulting, and educational services. We know more about the attitudes and behaviors of employees, customers, students, and citizens than any other organization in the world. With approximately 1,500-2,000 professionals operating from 30 to 40 offices globally—including Washington D.C., Omaha, New York, London, Berlin, Sydney, Singapore, Abu Dhabi, and beyond—we collect data in over 160 countries through the Gallup World Poll, representing more than 95% of the world's population. As a private, employee-owned company headquartered in The Gallup Building in Washington, D.C., we have maintained our independence and commitment to objectivity since our founding. In 2022, Jon Clifton became our CEO, succeeding his father Jim Clifton who led the organization's global expansion from 1988 to 2022. We are more than management consulting—we help our clients understand the human experience so they and the billions they serve can thrive.

We bring a strengths-based culture to life every day. We believe that when people discover and develop their natural talents, extraordinary things happen. That's why we use our own CliftonStrengths assessment and Q12 employee engagement survey internally—we practice what we preach. Our associates are empowered to do what they do best, whether they're selling, designing, consulting, or researching. We match people with careers that allow them to thrive, and our world-class managers genuinely care about growth and development. We've created an environment where some of the most intelligent, motivated, and passionate people in the world work alongside each other to create transformational change for our clients.

We deliver forward-thinking analytics and advice to help leaders navigate their most critical challenges. Through decades of behavioral economics research, we've built proprietary tools and frameworks that drive real business outcomes. We help organizations create exceptional workplaces through employee engagement, develop engaged customers, unlock individual potential through strengths-based development, and provide insights into what the world's 7 billion citizens need and want. We measure what matters—from leadership effectiveness to customer experience to organizational culture—and translate complex data into actionable strategies. Our approach is grounded in rigorous science, backed by the largest employee engagement and strengths databases in the world, and proven to link to greater performance outcomes including productivity, profitability, customer loyalty, safety, and reduced turnover.

We help our clients create exceptional workplaces and engaged customers. We help them understand what the world's citizens need and want. Whatever their mission and purpose, we help them achieve what's possible. We empower people to discover their strengths and teach them how to fulfill their potential. We help leaders develop engaged employees and thriving workplaces. Our mission is rooted in a simple belief: that organizations thrive by developing engaged customers and building workforces of talented and engaged employees, and that understanding human nature is the key to driving organizational performance.

We are driven by a relentless commitment to understanding human attitudes and behavior. For over 85 years, we have believed in the power of data and science to illuminate what people think and feel. We value objectivity and independence—a principle established by our founder George Gallup, who refused to conduct surveys for political parties. We believe in focusing on strengths rather than fixing weaknesses, in engaging hearts and minds rather than just managing outputs, and in organic growth that comes from developing people, not just cutting costs. We operate with intellectual curiosity, methodological rigor, and a genuine desire to help our clients and the people they serve thrive.

Unlike traditional consulting firms that focus on cost reduction and re-engineering, we drive true organic growth by focusing on the human element. We have unmatched research depth—over 75 years studying human nature and performance across more than 50 diverse industries, with databases including 2.7 million workers across 100,000+ teams, 5.4 million Q12 responses, and over 25 million people who have taken CliftonStrengths. We don't just provide recommendations; we provide proven frameworks like the Gallup Path, scientifically validated tools like the Q12 and CliftonStrengths, and benchmark comparisons no other firm can offer. Our employee engagement science is unmatched, our strengths philosophy is trusted by 90% of Fortune 500 companies, and our global reach through the Gallup World Poll gives us insight into human behavior that simply doesn't exist anywhere else. When you work with us, you're partnering with the organization that literally wrote the bestselling books on management and employee engagement, including 'First, Break All the Rules.'