Insights was brought to life over 20 years ago by father-and-son co-founders Andi and Andy Lothian in Dundee, Scotland. What began as a small Scottish company has grown into a world-renowned learning and development organisation with operations in 16 countries, more than 700 employees globally, and clients in over 90 countries. Headquartered at Terra Nova in Dundee — a building as bold as the mission behind it — we have expanded steadily across Europe, the Americas, the Middle East, Africa and Asia-Pacific, most recently opening a dedicated APAC hub in Singapore. Over 10 million people have had an Insights Discovery experience, and the world's most recognised organisations — from Google and Microsoft to the NHS and Starbucks — trust us to help their people connect, communicate and collaborate. With more than 65% of revenue generated outside the UK, we are proud proof that a purpose-led company headquartered in Scotland can make a truly global impact.

We are a team of passionate people developers united by a single belief: that self-awareness is the beginning of every journey that counts. From our practitioners and partners to our internal community spread across 17 offices around the world, everyone at Insights is driven by the same purpose — to help people truly understand themselves and others, and to inspire them to make a positive difference in everything they do. We are not a vendor selling off-the-shelf training programmes. We are a long-term development partner, working shoulder to shoulder with HR leaders, L&D professionals and organisations of every size and sector to build cultures where people thrive. Over 18,000 accredited Insights practitioners and 2,600 partner organisations are part of our growing global community — and we are not done growing yet.

We design and deliver tailored people development solutions that create measurable, lasting change. At the heart of everything we do is Insights Discovery — our award-winning psychometric tool grounded in the psychology of Carl Jung. Using a simple, memorable four-colour model of Fiery Red, Sunshine Yellow, Earth Green and Cool Blue colour energies, Insights Discovery helps people understand their own preferred style, their strengths, and the value they bring to the team. From that foundation, we build robust learning journeys that address the business challenges that matter most: teamwork and collaboration, leadership development, employee engagement, sales and service effectiveness, and navigating change. Every solution is tailored, every outcome is tracked, and every intervention is built around the understanding that change does not start with process — it starts with people. Our ecosystem of products, accreditation programmes and digital integrations — including Insights Discovery for Microsoft Teams and the Insights API — means learning can be applied in the flow of everyday work, not forgotten the moment people leave the room.

We want to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do. That is not a tagline — it is the lens through which every decision at Insights is made. We believe that when people are more self-aware, more connected and more inspired, organisations perform better, communities grow stronger and the world becomes a more compassionate place. As leaders in people development, we are committed to enabling positive behaviour change and helping individuals, teams and organisations grow and transform through accessible, user-friendly and sustainable development tools.

Our values did not come from a workshop or a consulting brief. We wrote them down because we were already living them every day with our wonderful, inspiring, thriving community. They are the guiding force behind every action, interaction and decision we make — and they reflect who we are and what we stand for. Making a Difference means we help individuals and organisations achieve their goals through supported, accessible and insightful people development. Working Together means we take personal responsibility, value differences and build open, honest and respectful relationships. Delivering Results means we each play our part as guardians in growing our thriving, profitable and socially responsible business and Foundation. Enabling Success means we support each other to achieve our personal and professional goals in a culture of lifelong learning. And Enjoying the Journey means we are inspired, motivated and committed — we love what we do, and we love helping others help themselves. If you are living our values in your own way, you are helping us change the world.

A lot of learning and development providers focus on theory. We focus on transformation. Our approach is built on a simple but powerful equation: understanding plus application equals breakthrough. We start by helping every individual in your business truly understand themselves and others using the accessible language of colour energies. We embed that understanding through technology so the learning takes hold quickly. Then we move rapidly to application — because self-awareness is only powerful when it shapes real behaviour back on the day job. When your people can ask 'What kind of leader am I, and how can I be better?' or 'Why do I keep clashing with my colleague, and what common ground do we share?' — that is when the breakthroughs happen. According to Forbes, 90% of top performers are considered to be highly self-aware. We have spent over two decades building a rigorous, psychometrically validated system that delivers exactly that shift — not just in the short term, but permanently. The world's leading organisations choose Insights for one reason: impact. Stronger relationships. Faster decisions. Higher performance.

Sustainability is not a side project at Insights — it is built into how we grow. Our most visible recent commitment is the opening of our APAC distribution hub in Singapore, which was chosen after an in-depth logistics and carbon impact study identified it as the optimal location for both service performance and emissions reduction. By localising fulfilment for 17 countries across Asia-Pacific — including Australia, New Zealand, Japan and China — the Singapore hub cuts delivery times by up to five business days and eliminates more than 30 tonnes of CO₂ emissions annually that would otherwise result from freighting materials from the UK. This hub joins a growing global fulfilment network spanning the UK, Canada, Poland, India, South Africa and Austin, Texas — each chosen to bring us closer to our clients and reduce our environmental footprint. Sustainability also shapes our product design: our digital-first tools, virtual delivery options and API integrations reduce the need for travel and printed materials, making development accessible in a way that is as responsible as it is effective.

The Insights Foundation exists to put community at the heart of our business. Through the Foundation, we give the gift of our bespoke development solutions to charitable organisations, not-for-profits and community groups working in areas of social need in the UK and overseas. Our vision is to enable these organisations to build more connected, more compassionate communities — helping people understand themselves and others better and inspiring them to make a positive difference in their own way. The Foundation's global team works with leaders in education, wellbeing, youth and welfare organisations, providing the tools to facilitate transformational change in the workplace and at home. Beyond the Foundation, our people give back through staff-led fundraising campaigns, with our global team voting each year on a chosen charity to support. Most recently, Insights donated a cooling cap machine to support chemotherapy patients — a small act with a profound human impact, entirely in keeping with who we are.

At Insights, we are committed to creating a diverse and inclusive place to work — not because it is expected of us, but because it is the right thing to do and because it makes us better. Everything we do is about helping people connect, be more self-aware and be inspired in all areas of their lives, and that ethos starts inside our own walls. Women make up over half of our employees, and we publish an annual Gender Pay Gap Report to hold ourselves accountable, shine a light on progress and identify where we need to do more. Our values — particularly Working Together and Enabling Success — underpin a culture where differences are valued, open and honest relationships are the norm, and every individual is supported to achieve their personal and professional goals. We encourage everyone at Insights to be themselves and embrace what makes them unique. Enjoy the journey.