MarkPlus, Inc. is a leading Southeast Asian professional services firm that serves companies and individuals in the areas of consulting, marketing research, education and media community. Founded in 1990 by Hermawan Kartajaya, we have emerged as the trusted advisor and, in many cases, change agents in the areas of strategy and marketing to many businesses and institutions in the Southeast Asia region.

WE ARE CONSTANTLY INVENTING NEW WAYS TO APPROACH THE EVER-CHANGING MARKET

Today’s world where everyone is more connected _ hence more engaged with each other _ offers both opportunities and challenges for all businesses, calling for ingenious approach to survive and thrive. MarkPlus answers this call with the newly launched WOW Marketing which integrate all the previous thoughtleading concepts of the legacy and the New Wave Marketing, make it the most comprehensive marketing framework available to date.

WE ARE THE GATEWAY INTO ALL REGIONS OF THE GROWING INDONESIAN MARKET

With the opening of Banda Aceh branch, we have developed a truly nation-wide network of businesses, governments and communities that spans throughout the country. Along with the ASEAN regional office in Kuala Lumpur that has been established since 2004, we have an unparalleled network that enables us in providing excellent services to the clients.

WE COVER A COMPREHENSIVE ARRAYS OF INDUSTRY

Across business units we serve 18 sub sectors that are grouped into 6 key sectors as follows:

•Financial Services Industry (FSI)

•Automotive, Transportation, and Logistics (ATL)

•Communication, High-Tech, and Media (CHM)

•Healthcare, Property, and Consumer (HPC)

•Resources, Infrastructure, and Utilities (RIU)

•Government and Public Services (GPS)

The experience of serving such a diverse portfolio of clients in all major industry sectors adds breadth and depth to our solutions as we go along.

MarkPlus research arm Insight is regarded as a respected provider of marketing and social research services providing nor only reliable information, but also relevant customer insight to support clients’ decision-making process.

Through our strong capabilities in marketing research, MarkPlus Insight helps you to:

• Point out pertinent issues to construct sharp research objectives
• Identify the best research methods to gather high quality data
• Analyse and synthesize the data into meaningful information and insight

Our national and regional coverage is one of our strengths. Supported by a solid in-house research team plus an extensive local field team in 34 provinces, MarkPlus Insight ensures coverage all over Indonesia. Our collaboration with country partners have successfully supported our expansion throughout Southeast Asia. As part of our commitment to give best results, we relentlessly update our operations. We equip ourselves with the latest technologies for data collection and processing in order to make sure that our research accurately answers clients’ needs

  Our ability to extract meaningful and actionable insights from piles of data is unparalleled. Clients are often amazed at how we segment the market and map the competition. More importantly, we always manage to uncover the deep anxieties and desires of customers through unconventional methodologies.

Inspired by our founder, Hermawan Kartajaya, who is a world-class marketing modeler, every one of our consultants is great at developing solution frameworks. Our frameworks are structured and comprehensive, which makes it easy to communicate our strategy and tactic internally and externally. The frameworks also help us to think creatively but stay relevant to the client situation for pragmatic implementation.

We carefully select our clients for a win-win approach and take pride in solving challenging marketing problems. We prefer clients which share a strong passion to collaborate in developing and executing our strategy. Our consultants are encouraged to actively interact and converse with our clients to deeply understand their concerns. That is why our work is always world-class and brings success to our clients.

The power of our network, community, and influence often helps to turn our unconventional strategy into actions. This means that we will try our best to leverage those intangible assets to help our clients. We put extra efforts to connect our clients to external parties and lobby relevant stakeholders.

Last but not the least, we can proudly say that we have a strong culture. Like all MarkPlus-ers, we have strong passion for knowledge, passion for business, passion for service, and passion for people. And when you look at our consultants, you will find that we share the same personality albeit coming from distinctly different backgrounds. We are all quick, sharp, and smart. When you want to get things done fast and effectively, we are the ones to count on.

MarkPlus Tourism, founded in 2014 and inaugurated by the Minister of Tourism Arief Yahya, has long roots over more than 31 years of MarkPlus Inc.’s journey. As a pioneer of professional services in marketing in Indonesia and even ASEAN, MarkPlus founder Hermawan Kartajaya who has interacted intensely with Philip Kotler, the father of modern marketing, since 1998, has helped the tourism world more than consultants in general. From creating the Marketing 3.0 Museum in Ubud Bali, which was taken from their book with Iwan Setiawan to asking Philip Kotler to help market Indonesian tourism.

The complexity of the world of Indonesian tourism, related to the existence of tourism destinations that are strongly associated with an area, makes tourism marketing a challenging thing. But, on the other hand, there are various tourism industry players, ranging from tourism destinations and creative industry players directly related to tourism to supporting sectors such as hotels and traveling. It is what makes MarkPlus Tourism actively organize discussions involving various tourism stakeholders to make studies on Indonesian tourism development.

Apart from pioneering the establishment of a museum located in Indonesia’s most famous tourism destination, MarkPlus Tourism is also actively campaigning for new trends in world tourism. Through a special relationship with the Global Sustainable Tourism Council and the Pacific Asia Travel Association, MarkPlus is actively campaigning for sustainable tourism and the need for tourism actors who can apply the principles of sustainable tourism.

As part of MarkPlus Inc, the MarkPlus team is ready to provide partial services in training, research, consulting, brand activation, or integrated services. Specifically, in the tourism sector, MarkPlus provides services based on the MarkPlus concept and is also ready to provide services by referring to the concepts of other institutions.

MarkPlus Islamic, founded in 2021, has long roots spanning over 31 years of MarkPlus Inc.’s journey. As a pioneer of professional services in marketing in Indonesia and even ASEAN, MarkPlus has helped many companies included in the pillars of the Global Islamic Economy. MarkPlus’ involvement is not only in the field of training but also develops into research, marketing strategy development, and brand activation, which supports the development of sectors included in the Islamic Economy.

The distinctive characteristics of Islamic Marketing, which are not only for humans but also in a life hereafter, make MarkPlus exposed to business actors included in the Global Islamic Economic sector, Islamic book publishers, and Islamic educational Amil Zakat institutions. This interaction and exposure have encouraged practitioners of Islamic educational institutions and Amil Zakat institutions to take marketing competency certifications issued by MarkPlus. The certification and various training followed, for example, by the perpetrators of Islamic educational institutions and the perpetrators of the Amil Zakat institution, have enriched the application of Islamic Marketing in Indonesia.

The desire of Islamic Economic stakeholders in Indonesia, such as Bank Indonesia and the National Committee on Islamic Economy and Finance, to become the world’s number one player based on economic indicators has made MarkPlus create a team dedicated explicitly to Islamic development under the name MarkPlus Islamic. The MarkPlus Islamic team will combine MarkPlus thought concepts with Islamic Management and Islamic Marketing principles in training, research, consulting, and brand activation. Although the brand is still new, MarkPlus Islamic already has a clear positioning and solid differentiation and experience.

As part of MarkPlus Inc, the MarkPlus Islamic team is ready to provide partial services in training, research, consulting, brand activation, or integrated services. 

1. Excellence

Branded Operational Excellence

(Brand Management)

An excellent brand is not found, it is built. It comes as a result of an all-in-one package: superb and punctual service, lower cost, and expected quality.

  Quality: We typically ensure the result meets customers’ expectations, but at other times, it just exceeds them.

  Cost: Simple, keep the costs low without compromising quality.

  Delivery: Confirming on-time work delivery.

  Service: Excellent service equals a satisfied customer.

Customer Intimacy Excellence

(Customer Management)

Creating value while building intimacy with internal and external customers is not only a must, it’s a way of professional life at MarkPlus. To keep in mind, each role is equally significant in business process.

  Get: Acquiring the right customer with right efforts at the right time.

  Keep: Customers pay excellent service with excellent loyalty

  Grow: Prolong customers’ devotion before encouraging them to spread recommendation

  Win Back: There’s always a chance to attract lost customers until they trace back to our business.

Product Leadership Excellence

(Product Management)

By all means, customers continually seek quality products. It is our nature to exhibit our foremost products by practicing product leadership strategy. All is possible to be achieved by proposing noble ideas to start initial products, creating additional value to maximize potential product, utilizing existing resources to maintain essential product, and observing the customer needs and trends to examine the sustainability of existential product.

2. Professionalism

Passion For Knowledge

Dedicated to learn, develop and share knowledge to others. Not only updated and upgraded with the latest information and concepts, we are likely to implement our proficients into practical issues.

Passion For Business

Dedicated to discover business opportunities, trade, and concern about the target achievements. Revealing hidden potencies by participating in selling activities and owning a target-and-cost-conscious attitude.

Passion For Service

Dedicated to serve by flawlessly combining client and friend. With every customer: sincerely care, sensitively understanding, courageously apologetic, and immediately serve to recover customers’ dissatisfaction.

Passion For People

Dedicated to socialize and build relationships. Confident to interact, easily initiate conversation, establish good connection, and eager to be part of social activities to meet new people.

3. Ethics

Trustworthiness

Think of True Blue / Be honest. Don’t deceive, cheat, or steal. Be reliable, do what you say you’ll do. Have the courage to do the right thing. Build a good reputation. Be loyal, stand by your family, friends, and country.

Respect

Think of the Golden Rule / Treat others with respect; follow the golden rule. Be tolerant and accepting of differences. Use good manners, not bad language. Be considerate of the feelings of others. Don’t threaten, hit or hurt anyone. Deal peacefully with anger, insults, and disagreements.

Responsibility

Think of being responsible for a garden or finances; or as in being solid and reliable like an oak / Do what you are supposed to do. Plan ahead. Persevere: keep on trying! Always do your best. Use self-control. Be self-disciplined. Think before act – consider the consequences. Be accountable for your choice.

Fairness

Think of dividing an orange into equal sections to share fairly with friends / Play by the rules. Take turns and share. Be open-minded; listen to others. Don’t blame others carelessly. Treat all people fairly.

Caring

Think of heart / Be kind. Be compassionate and show you care. Express gratitude. Forgive others. Help people in need.

Citizenship

Think of regal purple as representing the state / Do your share to make your company and community better. Cooperate. Get involved in community affairs. Stay informed, vote. Be a good neighbor. Obey laws and rules. Respect authority. Protect the environment.