MarkPlus Consulting has helped clients develop market insights, assess feasibilities, and/or develop strategies for new market opportunities, which can be in the form of the launch of new products, entering new market segments/geographical markets, as well as diversifying into adjacencies or even unrelated new businesses altogether. Clients have often praised us for our ability to view the market creatively and identify uniquely differentiated levers to capture value in those opportunities.

These have traditionally been our core client engagements. We utilize our proven proprietary concepts and approaches in these engagements, namely the 9 Elements of Marketing. We start with Segmentation of the Market and Map Competitors’ Positioning and Value Proposition to determine the best Brand Positioning and Differentiation for Client brands. In the implementation stage, clients often ask us to handhold and supervise advertising and other communications agencies objectively.

Through our latest proprietary marketing effectiveness concept measurement methodologies (we name it WOW Marketing/A5 customer path), we can help clients identify improvement opportunities on where they can optimize their efforts and spending in order to efficiently convert customer awareness into sales/purchase and even into advocacy. Through this A5 (Aware-Appeal-Ask-Act-Advocate) framework, we can help pinpoint and

develop improvement programs for the crucial customer touch points that would optimize clients’ marketing efforts.

We have successfully helped clients improve their sales force productivity through a selected set of drivers such as size, structure, territory alignment,

performance management, and compensation. Optimization of these drivers has proven to improve our clients’ sales effectiveness and outputs.

Our consultants have strong capabilities to identify improvement levers for improving your customer service and experience. More importantly, beyond merely improving, clients often praise us for our ability to devise a uniquely differentiated customer experience that often turn into a compelling competitive advantage for the clients’ brand.