We can help you decide where to go, why you should go there, and how to get there.

Stay the course

Having a strategy in place gives you a framework to guide and simplify your day-to-day decisions

Running a business is hard. You can often get caught up in the little details of daily work, reacting to situations as they crop up, trusting your experience or instinct and trying to replicate your competitors' successes. And little by little, you get so involved in everyday tasks that you forget to look upwards. To look at the big picture. To look ahead.

But...

It is essential to keep the big picture in mind and to avoid being bogged down in the daily details, so that you can pursue medium and long term goals. This is where we can help you.

Our strategic approach

Working on your strategy can take many forms. Redefining your core business, rethinking your resource allocation, generating more revenue, or aiming for more sustainable growth...

We adapt your approach to your specific situation. Our main focus will be on answering three questions: where do you need to go, why, and how?

M&BD Strategy Audit

Before deciding where to go, the most important is to identify where you are now. That is the goal of our strategy audit: we establish your internal and external strategic position. We evaluate your current strategy, determine how well it fits within your mission, and analyse your competition as well as your development processes.

What are the results?

Depending on your situation, our participation can lead to a range of different results. Here are some examples.

Mission and values

What is the real aim of your company? What is its deeper purpose? These questions may seem trivial, but they allow you to focus on the essentials and to allocate your resources where they are most needed. It is also important to identify the key values that define the company's philosophy and personality. You will then have the two main pillars of a strong and differentiated corporate culture.

Corporate strategy

Defining a strategy, as the backbone of your company, will enable you to align your team towards a common goal, focused on shared values and ambition. This path to success involves formulating a mission and vision, identifying and approaching your target market and allocating your resources strategically.

List of strategic recommendations

Sometimes the goal is clear, but the way to achieve it is less clear. A list of strategic recommendations and actions will point you in the right direction so you can follow the best path towards your goals.

Action Plan

You need a solid framework to guide your day-to-day decisions and stay on track for your long term goals. Our plan defines concrete actions to be implemented. They are planned out and prioritised. We help you define who is responsible, what resources are needed and what results are expected.

We help you define the roles and responsibilities of decision makers to ensure the smooth running of your business

Leading and deciding

The smooth running of a company depends on good management. In practice, the daily life of managers at all levels is made up of a series of decisions that will have short, medium or long term repercussions.

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To ensure that these decisions can be made in a timely and confident manner, it is essential to assign clear roles and specific responsibilities. Each stakeholder, whether shareholder, board member or manager, must play their specific role and fulfil their duties. It is important to establish this balance, which is key for the company's long term survival. Otherwise, the lack of clarity and objectivity of decisions leads to frustration and misunderstanding in the decision making process.

This kind of situation is particularly frequent in family companies, where history and personal relationships complicate the decision making process. A clear separation of business and family is essential to avoid conflicts and is needed to ensure the continuity of the family assets.

Tailor made models

To make sure that your business runs smoothly, we help you design a formal governance model that fits your specific situation and culture. With clearly defined responsibilities, management, board members and shareholders are able to play their roles effectively and with confidence.

We help you set up effective governance

Several events in the life of a company provide opportunities to review the governance model such as major changes in management or the board of directors.

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Pressure comes from various sources. For example, when governing bodies experience a conflict situation and/or stalemate that leads the company to lose its dynamism. Or when there is general dissatisfaction among employees. Or simply at the demand of shareholders.

Whatever the situation, effective and appropriate governance is essential. This is where we can help you. Our extensive experience in companies of all sizes and our in-depth knowledge of management mechanisms enable us to offer you proven governance models.

Our approach of governance

Employee dissatisfaction, arguments and conflicts within the management bodies, succession in a family business, slowing down and losing impetus in the market... When your company goes through difficult times, it is often the governance model that is at fault. We analyse your situation in detail to identify the causes of the problem and suggest improvements to be considered.

M&BD Audit Governance

Our diagnostic tool assesses the application of fundamental governance principles within the company. We also look at how decisions are made and how these decisions are formalised and implemented.

What are the results?

Depending on the situation, our support can lead to many different results. Here are some examples.

Designing a new governance model

‍We propose a governance model specifically designed to enable your company to operate efficiently and effectively. We learn from your problems to propose simple principles to gain transparency, avoid confusion and empower the members of the organization.

Governance rules and decision making principles

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Assigning the right decision rights to the most appropriate corporate bodies is only the beginning. It is also necessary to provide for the delegation and distribution of decision making to limit the concentration of power that can prevent the company from growing efficiently. We help you to define clear decision rules regarding the powers and responsibilities of each body.

We help you to structure your company in the best possible way to meet the challenges it will face successfully

A human-centered adventure

The human factor is essential for a well-functioning organization.

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By nature, a company is made of people working together towards a common goal. It is, therefore, essential to be organized: to know who does what, how, and when.

Every company has some form of organization, more or less controlled, developed, or effective. Often, this organizational structure has been created in a very pragmatic and incremental way. And as a result, the company might not be prepared to face future challenges to grow or seize new opportunities.

A team of leaders

Our team comprises current and former executives of companies of all sizes from all fields. Their overall vision and extensive experience will help you to redefine an organizational model that suits your goals, ensuring a future in which you can be competitive.

Opportunities and pressures

Several events in the life of the company can be opportunities to change the organization, for example the acquisition of new skills or potential digitalization of certain activities.

And sometimes, there is a need to rethink the structure. This can be for internal reasons, such as the growing dissatisfaction of teams, or external reasons, such as increasingly aggressive competition.

Whatever the situation, relying on the most efficient organization is key. This is where we help you. Using our extensive experience in companies of all sizes, markets and countries to help you make the right decisions at the right time.

Our approach to organization and governance

Stress or dissatisfaction among teams? A drop in productivity? Difficulties knowing who does what? We analyze the symptoms of poor organizational health. But we don't stop there. We focus on the root causes of the issues. We can determine whether your structure is sufficiently robust and market-driven for you to meet the challenges you face.

M&BD Organization Audit

Our organizational diagnostic tool lets you determine whether your company's organizational structure suits its market while considering its internal constraints. Based on a mapping of the existing situation, our report highlights the points of improvement that will enable you to optimize how your company functions.

What are the results?

Depending on the situation, our support can lead to many different results. Here are some examples.

Design of a new organization

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We rethink the organization of the company as a whole or at the level of a specific department. What activities should be planned for, and how should they be allocated? What are the activities they must support? How should interactions between the various teams be organized?

Transformation plan

We provide you with a detailed roadmap to drive the organizational transformation. This roadmap indicates the various actions to be carried out and the schedule to be followed to achieve your transformation goals.

Design of managerial processes

Who decides what and when, who evaluates which results? In order to clarify and simplify your organization and governance, it is essential to define specific processes that are tailored to your goals. We ensure that your business is managed with precision and objectivity.

Measurement system

No organizational model is good or bad in itself. By measuring results you will be able to determine whether your organization model is achieving its goals. And that provides an opportunity to sound the alarm early enough if something is going wrong.

We help you develop and communicate your offering, targeting the right markets to create long term value

Resources for growth

Increasing your revenue is key for the survival and development of your business in the long term. For a company, generating profitable revenues is essential. It is required to finance your operations and develop and enable your business's growth.

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So it is important to be clear about the added value you can provide to your customer. You need to know how to communicate it, which market to approach and how to reach your customers.

The basics: how to increase your revenue

You will need to offer products and services tailored to your markets, to increase the profitability of your product portfolio, to target the clients with whom you have the best chance of success, to effectively communicate your value propositions and to boost your sales force…

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All this requires a clear understanding of your markets, reliable information and data, objective analytical skills and operational skills for implementation. This is where we help.

There are opportunities everywhere

In any market, there are always customer segments that are underserved - or not served at all. Or an innovation that provides access to new customers. Sometimes it is your ambition that drives you to reinvent the company. How to gain market share? How to become the market leader? How to be the most innovative market player? These questions help you optimise existing revenue and find new sources of revenue.

We are experts in revenue optimisation. Our team brings together a wealth of knowledge at different strategic levels, business development and commercial management. This expertise enables us to detect opportunities, identify threats and help you make the best decisions.

What are the results?

Depending on the situation, our intervention can lead to very different results. Here are some examples.

Strategic marketing and communication plan

A marketing and communication plan is an essential tool to help you organize your initiatives in a structured and planful way. It includes a competitive analysis, describes your target audiences and the appropriate communication channels. It details your value proposition and formulates the key messages to be communicated. It may include a time sequenced action plan, with performance indicators and budget monitoring.

Brand strategy

Nowadays, your brand is one of the most important assets. It is essential to manage your company image so that it matches your goals and is tailored to your market.

An effective brand strategy will also enable you to build customer loyalty, increase your revenue per customer and raise awareness of your brand with specific activities.

We help you take advantage of the vast opportunities for optimisation and new revenue streams offered by new technologies

Faster, smarter

Digital is all around us. For the last decade, we have all had a smartphone at our fingertips. No one gets lost anymore. No question ever remains unanswered for long. Social media offer insight opinions, facts and trends. So, your employees, your customers and suppliers know everything about you whether you like it or not.

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Digital technology and the cloud can greatly simplify life in business. Shared calendars, access to files anytime and from anywhere, information accessible to all who need it... simultaneously.

All areas transformed

Digital transformation is a revolution that affects all aspects of business life. From organizational structure to business models, products and services, digitalization enables you to become more efficient and more competitive.

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We help you identify areas where digitalization can boost your organization. It could be about accelerating production, cutting costs, improving customer collaboration or reducing errors. But it can also be about making your employees' lives easier so they are more focused on the really important tasks.

Our approach to digital

For us, digital is much more about culture than it is about technology. Our mission is not only to provide you with new tools. We want to help you decide which tasks require a human approach and which ones can be done faster by automated systems, without the risk of errors creeping in.

M&BD Digital Audit

This analysis tool developed by our team gives you a quick and simple way of carrying out an assessment of what stage of digital maturity your company is at. We analyse your core processes and highlight areas for improvement, to help you know where to start. Our goal is to help you use technology to improve operational efficiency and commercial success.

What are the outcomes?

Depending on the situation, our support can lead to many different outcomes. Here are some examples.

Digital strategy

To help you make the most of digital technology, we prepare a comprehensive plan that sets out clear objectives, concrete actions and usable metrics. You will have everything you need to succeed in your digital transformation and to become more effective.

Support in the implementation of a specific tool

To support you in a rollout, we redefine your existing processes, and rethink the roles and responsibilities to get the best from a particular tool. We also make sure that all employees affected are trained and supported while they become familiar with this new approach.

We help you build a culture of innovation that drives continuous improvement

Ongoing innovation

Building a culture of innovation is essential for any business to survive in an increasingly competitive economic market.

Innovation is not only about developing a new technology or creating a revolutionary product.

Innovation also means finding new ways of working and communicating with employees, customers and suppliers. This may be in the approach to the market, operations, internal processes or business model: you can find innovation in every area of a business.

In a fast-paced world, being able to question and improve quickly on a regular basis has become a key factor in competitiveness - or even a matter of survival.

An internal innovation hub

Our innovation team is made up of experts who all have extensive academic and professional experience. Leveraging this impressive expertise enables us to increase your ability to innovate, leading to greater competitiveness.

Our approach to innovation

A company does not become innovative overnight. Just because the leadership team have decided you need to be innovative, does not mean you will. Innovation is first and foremost a culture that must be present at every level of the organization. We organize events and workshops to make your teams aware of innovation and also to make innovation accessible to everyone.

M&BD Innovation Audit

Our M&BD © Innovation Audit allows you to quickly and assess your company's capacity and culture to innovate. It provides you with an overview as a starting point for decision making and for implementation of an innovation based strategy.

What are the outcomes?

Depending on the situation, our support can lead to many different outcomes. Here are some examples.

Ideation process and innovation methods

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Before innovation can become a collective behaviour across the whole organization, it needs to be stimulated and organized. Our specialists can organize and boost idea generation by giving your teams the right habits, tools and attitudes.

Ideas evaluation and prioritization

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When employees co-create and participate in innovation projects, you often end up with an outpouring of ideas. We help you sort through them, assess their relevance and prioritise them for easier implementation. And finally, we help you communicate back to your teams.

We help you think beyond the product or service, to be able to provide your customers with an entirely satisfying experience – every time

Taking care of your customers

In an increasingly complex world where no one has enough time, making your customers' lives easier is important to create a strong and lasting relationship.

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Mature markets make it difficult to differentiate your company by product alone. And offering a lower price than the competition is rarely sustainable in the long run.

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In these conditions, how do you stand out? Your Customer Experience is what will make the difference. Whether before, during or after the purchase, the customer experience distinguishes a brand from its competitors and creates stronger engagement.

Keep it simple

These days, unnecessary waiting times or complicated formalities can be annoying. So what can you do to avoid frustration and irritation for your customers? Could digitalization, better communication or improvement of your processes lead to better customer satisfaction?

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We help you understand what your customers wants and what emotional state they are in at each stage of their customer journey. We help you make the right changes to every moment of their experience.

Our approach to Customer Experience

We work on several broad approaches, all based on knowledge of the customer and their journey. Providing the customer with a memorable experience requires knowing who you are really dealing with. But it is equally important to objectively map their entire journey with your company. This is where the difficulties and areas for improvement will appear.

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From this point, it is possible to develop a Customer Experience strategy, set up an organization and processes and implement IT solutions.

M&BD Customer Experience Audit

Developed by our CX team, this tool enables you to quickly and comprehensively assess the level of maturity of your company in terms of Customer Experience. You will receive a comprehensive roadmap that highlights the strengths and areas for improvement. The report also offers various "quick win" action plans and details the areas for strategic improvement.

What are the outcomes?

Depending on the situation, our support can lead to many different outcomes. Here are some examples.

Customer Experience Strategy

This can be the real backbone of your company. Defining a clear Customer Experience strategy with a strong positioning aligned with the company's overall strategy and values will enable you to lead your teams towards a common goal. This route to success starts with the formulation of a market vision, followed by prioritisation of the aims and objectives associated with this vision and finally formalisation of the strategic orientation.

Customer Experience Transformation Plan

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This plan indicates the various actions to be taken and the schedule to be followed to achieve your organizational goals. We will provide you with an appropriate governance structure to manage the progress of your transformation plan, an operational roadmap for implementing the Customer Experience transformation plan, as well as the implementation of monitoring and management tools.

Definition of a 'persona'

Personas are reference models of your different customer segments. Based on your data and research, we create representative client types with names, professions, family preferences, expectations, habits, etc. These personas will then be used as references for product development, marketing activities or customer relationship modelling.

Customer journey mapping

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Mapping the sequence of steps a customer goes through in each of their interactions with your company is an essential exercise. This information is often fragmented, and divided between different teams in the company. But by looking at the bigger picture, we identify problem areas, make relevant improvements and assess their impact.