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Merkle
We Dream. We Do. We Deliver.
Company Information
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Overview

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation.

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Number of Employees

5,001-10,000

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Services Provided

ConsultingDigital Solutions

Capabilities
Industries
Footprint
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Regions

Asia, Europe, Latam, Middle East, North America, Oceania,

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Countries

Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Czech Republic, Denmark, Finland, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Mexico, Netherlands, New Zealand, Norway, Portugal, Serbia, Singapore, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, United Kingdom, United States Of America, Vietnam

Additional Information
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Structure

Privately Held

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Industry

Professional Services

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About

About Us

We Power the Experience Economy

Merkle, a dentsu company, is a global experience transformation consultancy with roots going back to 1988. From a data-driven direct-marketing firm to one of the world's premier customer experience management companies, our evolution has been defined by one constant: an outcomes-obsession that never wavers. We are the only integrated experience consultancy in the world founded on a heritage of customer identity, data science, and business performance — a unique combination that lets us deliver holistic, end-to-end experiences that drive growth, engagement, and loyalty. Today, more than 16,000 professionals operate across 80+ locations worldwide, partnering with 400+ world-class clients across automotive, retail, financial services, health, high tech, media, nonprofit, travel, and B2B. As part of the dentsu network — spanning 145+ countries with a track record stretching more than 120 years — we bring clients the right solutions from the best of every discipline, at every stage of the customer lifecycle.

Who we are

Born from Data. Built to Dream, Do, and Deliver.

We are an energetic and driven community of 16,000+ customer experience experts — 1,000+ award-winning designers, 4,500+ data scientists, 5,000+ engineers, and 4,500+ strategists — united by a shared passion for achieving greatness on behalf of the brands we serve. Our multidisciplinary team brings together expertise in strategic consulting, data and analytics, technology, digital media, experience activation, CRM, and loyalty. We have welcomed more than three dozen acquired companies into the Merkle family over 35+ years, creating a melting pot of talent that continually builds on our core strengths. We are curious, collaborative, and committed to creating a culture where everyone is empowered to contribute — treating each other with respect, empathy, and compassion at every turn. As a place where people connect, we understand the power of relationships: with our colleagues, with our clients, and with the customers whose experiences we transform every day.

What we do

End-to-End Experience Transformation

We build, run, and continuously optimize the experiences that set ambitious brands apart. Our industry-leading capabilities span Consulting and Business Operations, Experience and Product Design, Engagement and Loyalty, Platforms and Engineering, and Analytics and Insights — complemented by proprietary solutions including Merkury, our data, identity, and insights platform; LoyaltyPlus™, our global cloud loyalty management platform; and Merkle Arc, our unified CX delivery solution. We are also deeply invested in AI innovation, with 25+ years of applied data science and machine learning expertise that we put to work turning data-powered disruption into real, measurable business impact. Whether we are building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or engineering AI-enabled commerce experiences that generate billions in net-new digital revenue, everything we do is in the name of crafting experiences that win — and keep — customers for life.

Our Purpose

Putting People at the Heart of Digital Business Transformation

For more than 35 years, we have put people at the heart of everything we do. Our purpose is to help the world's most ambitious brands recognize individuals, build genuine connections, and create meaningful experiences that matter — not just in the moment, but across the entire customer lifetime. We believe the next decade belongs to brands that are positioned to win on customer experience, and we exist to make sure our clients are those brands. Outcome-obsession is not a philosophy we adopted; it is the original condition of everything Merkle has ever been. From the dawn of data processing in the late 1980s to pioneering the notion of people-based marketing in the 2010s to shaping the AI-powered experience economy today, our north star has always been the same: maximize the value of every client's customer portfolio by delivering experiences that are personal, purposeful, and performance-driven.

Our Values

The Values We Live by Every Day

Culture is not a benefit at Merkle — it is how we work. We are proud to have built an environment where everyone can thrive, grounded in a set of values we live by every day. We build relationships and foster collaboration within our company and with every client we serve. We are invested in creating a culture where every individual is empowered to contribute, and we treat each other with respect, empathy, and compassion at every turn. We believe our people are our most important asset, which is why we encourage everyone to shape their unique career and reach their full potential. We extend the same belief to career mobility: with offices and opportunities spanning the globe, Merkle is a place where ambition has room to move — across capabilities, disciplines, and geographies. And underpinning it all is an unwavering commitment to outcomes: for our clients, for their customers, and for each other.

Why working with us

The Only Consultancy of Our Kind

Merkle occupies a position no other consultancy can claim: the only experience transformation firm in the world founded on a heritage of customer identity, data science, and performance. That heritage means we do not retrofit data thinking onto creative work, or bolt strategy onto engineering — we were built from the inside out to connect all of these disciplines into a seamless whole. Our 1,000+ award-winning designers, 4,500+ data scientists, 5,000+ engineers, and 4,500+ strategists dream, do, and deliver together, and our track record proves it: we partner with world-class clients to drive over $35 billion in revenue through customer experiences and platforms each year, deliver 25,000+ CRM and promotional campaigns, manage loyalty programs comprising 650 million+ active members, and optimize $20 billion+ in global commerce sales. Deep, strategic partnerships with the world's leading technology platforms — from Adobe, Salesforce, and Google to AWS, Snowflake, and Shopify — amplify every engagement. And as part of dentsu, we can draw on the creative, media, and performance capabilities of one of the world's most integrated agency networks to bring clients whatever they need, from whoever does it best.

Inclusion & Diversity

A Culture Where Everyone Belongs

Diversity, equity, and inclusion are not sidelines at Merkle — they are embedded in how we build our teams and lead our business. Our leaders actively champion DE&I efforts across the organization, with structured involvement in pillars including gender and ethnicity equity. We believe that a culture where every individual is empowered to contribute is not only the right way to work, it is what makes our work better. Across 80+ locations and 30+ countries, we bring together professionals from vastly different backgrounds, disciplines, and perspectives — and we are committed to ensuring that every one of them can thrive, grow, and do the best work of their career at Merkle.

Awards & Accreditations

Recognized Around the World as a Global Leader

Industry analysts and clients alike consistently recognize Merkle's excellence across the full spectrum of customer experience. We have been named a Leader by Everest Group in Digital Commerce Services, Loyalty Solutions, Loyalty Services, and Adobe Services; by IDC in Global Experience Design, Glob... See more

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