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Merkle
We Dream. We Do. We Deliver.
Company Information
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Overview

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation.

Groups

Number of Employees

5,001-10,000

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Services Provided

ConsultingDigital Solutions

Capabilities
Industries
Footprint
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Regions

Asia, Europe, Latam, Middle East, North America, Oceania,

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Countries

Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Czech Republic, Denmark, Finland, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Mexico, Netherlands, New Zealand, Norway, Portugal, Serbia, Singapore, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, United Kingdom, United States Of America, Vietnam

Additional Information
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Structure

Privately Held

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Professional Services

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Offerings

Problems we solve

The Challenges We Were Built to Fix

The competition for customers' time, attention, and loyalty has never been more intense — and most organizations find themselves caught between the demands of today and the imperatives of tomorrow. Merkle exists precisely for that tension. We help brands that are struggling to deliver consistent, personalized experiences across a fragmented technology landscape, bringing together strategy, data, design, and engineering to create unified customer journeys that actually perform. We help companies whose technology investments are not generating measurable business value — whether that means rationalizing a bloated martech stack, implementing platforms that scale, or building an AI-ready data environment from the ground up. We solve the loyalty problem for brands that win the transaction but lose the relationship, designing engagement programs that go beyond points and discounts to build genuine, lasting connections. We untangle the identity problem for organizations that have the data but lack the ability to recognize and act on it in real time, putting the power of customer identity back in their hands through Merkury. We accelerate digital commerce for brands leaving revenue on the table across B2B, B2C, marketplace, and retail media channels. And we help organizations harness AI not as a pilot project, but as a scaled capability that transforms how their teams work and how their customers experience their brand.

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Consulting Solutions By Industry

Automotive

Transforming experiences for automotive and mobility brands to drive more powerful customer relationships, reorienting to customer-first tech, thinking, marketing, and communication. Deep understanding of consumers across the shopping, ownership, loyalty, and re-purchase lifecycle is at the core of the approach. Personalizing communications, customizing products and services, and offering commerce experiences at just the right moment requires breadth and depth of data, sophisticated analytics, and an organization prepared to move at the speed of the consumer. Whether an OEM, Tier 2/3 dealer organization, auto retail group, auto services/parts provider, or rideshare/mobility provider, comprehensive services span brand to demand, research and insights, data integration, technology, and call center.

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B2B

Creating world-class business experiences that inspire people, grow businesses, and deliver transformative outcomes. B2B is more competitive and more complex than ever — the time to make a purchase decision is extending, the performance gap between winning and losing brands is narrowing, and B2B buyer expectations are more difficult to meet. A specialist global B2B team is uniquely built for organizations to navigate the dynamic world of B2B, with roots deeply embedded in the heart of B2B. Experts help make smarter decisions driven by best-in-class research and insights, tap into the power of data and technology to create world-class customer experiences, build digitally focused connected paid media journeys, use ABX to engage with the most important accounts, and integrate marketing communications across all touchpoints to enable B2B commerce.

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Financial Services

Delivering 20+ years of experience helping top financial services, wealth management, and insurance brands transform experiences and thrive in an ever-changing environment. From balancing digital and in-person customer experiences to managing information safety and transparency, marketers are at the center of a massive digital shift and heightened need for safety. Specializing in customer experience management at scale, experts work hand-in-hand with industry strategists to build clear assessments of challenges and create actionable, realistic paths forward. Services span boosting acquisition capabilities through performance marketing, analytics and data-led targeting through identity management, transformative journey building through marketing strategy and tech stack, and building flexible and scalable platforms through cloud-based data management systems.

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Health

Building connections with patients, providers, and beyond, driving loyalty and growth in an everchanging industry. From the acceleration of digital health adoption to changing privacy regulations, patients and healthcare providers expect increasingly convenient, relevant, and connected experiences across channels. As a recognized leader in customer experience transformation with 40+ world-class healthcare clients, delivery spans every experience pillar — strategic vision, data enablement, technology and orchestration, experience activation, analytics and optimization, and organization design — to transform the complete healthcare experience. Ranked 15th largest health agency (MM&M Top 100) with 450+ team members holding deep industry expertise.

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High Tech

Partnering with leading high tech brands for 30+ years to transform customer experiences and drive market share, helping brands optimize their technology investments, connect their systems, and prove ROI. From supply chain issues and talent shortages to cybersecurity threats and commoditized business models, high tech brands face many challenges as the pressure mounts to do more with less. Data and analytics are key to understanding opportunities for optimization, with decades of experience in data, analytics, identity, and cloud solutions delivering the intelligence brands need to deeply understand customers and more meaningfully connect with them across the customer journey. Deep strategic partnerships with the world's leading technology innovators help brands stay at the forefront of what's next with powerful custom solutions.

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Media & Entertainment

Helping leading media and entertainment brands transform experiences to meet customers where they are — and keep them coming back for more. Winning the media and entertainment future means knowing the needs of consumers before even they do, deeply understanding each customer and potential customer in a way that seamlessly creates a rich identity derived from what they watch and when, how they shop, and what keeps them coming back. Brands need to personalize communications, customize products, services, and offers, evolve loyalty programs, and connect digital and in-person media and entertainment experiences — and package and market these audiences to others. Whether a content platform, theme park, movie theater operator, or another type of entertainment brand, comprehensive services span brand to demand, research and insights, data integration, and technology.

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Nonprofit

Driving breakthrough growth for nonprofits by transforming data and insights into connected, relevant experiences. Consumer brands and the expectations they have created have accelerated the need for nonprofits to evolve and prioritize their focus on experience. With 425+ nonprofit experts globally, connectivity is created across every touchpoint of the donor journey to help nonprofit organizations solve their biggest challenges and seize their greatest opportunities — to achieve meaningful impact and advance their missions. With 35+ years of serving nonprofit clients and a 10+ years average agency of record partnership tenure, this depth of knowledge, leading-edge tool sets, and successes with leading nonprofit brands make it the partner of choice for constituent experience transformation.

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Retail, CPG & Restaurants

Going beyond a great customer experience to anticipate the needs of customers in order to win their hearts and wallets. With a drastic shift in shopper and consumer behavior, brands need a partner who can see ahead to where the industry is going and what customers want — learning to anticipate their needs. As the industry's most connected group of retail experts, the team builds solutions from online to in-store, collaborates with brands and retailers together, forges partnerships across technology and media platforms, and deeply understands both shoppers and consumers. With 1,300 industry experts partnering with more than 300 retail, consumer goods, and restaurant clients, services span new revenue opportunities such as retail media networks, customer-obsessed strategies and activations, and expanded commerce channel exploration.

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Travel & Hospitality

Helping travel and hospitality brands deeply understand changed consumer expectations across the dreaming, research, pre-arrival, transport, post-arrival, and loyalty stages. The old playbook won't work in the new era — brands need to personalize communications, customize products, services, and offers, evolve loyalty programs, and connect digital and in-person travel experiences. Whether an airline or other transportation provider, hotel operator/hospitality firm, cruise line, vacation rental/timeshare firm, or OTA, comprehensive services span brand to demand, research and insights, data integration, and technology to help brands win the future. This requires breadth and depth of data, sophisticated analytics, and marketing and IT organizations prepared to change as much as travel has.

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Consulting Solutions By Capability

Analytics & Insights

Overcomes foundational data barriers and unlocks deeper insights that benefit the entire organization. Combines advanced analytics capabilities with strategic guidance to transform raw data into actionable insights that drive decision-making across marketing, customer experience, and business operations.

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Consulting & Business Operations

Helps organizations meet and exceed rapidly shifting customer expectations through organizational transformation and business strategy. Enables companies to reimagine their operating models and strategic direction to better serve evolving customer needs and market dynamics.

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Engagement & Loyalty

Connects brands with customers at every stage of their journey through CRM, engagement, and loyalty program capabilities. Delivers integrated platforms and strategies that drive customer retention, increase lifetime value, and create meaningful brand interactions across touchpoints.

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Experience & Product Design

Roots every decision in data to create better experiences that reimagine client offerings, content strategy, and digital products. Combines customer insights with design excellence to develop compelling value propositions and digital solutions that resonate with target audiences.

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Platforms & Engineering

Engineers the future of customer experience from cloud strategy and architecture to commerce, content platforms, and CDPs. Designs and builds scalable, integrated technology solutions that enable seamless customer interactions, unified data management, and rapid digital innovation.

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Digital Solutions By Capability

LoyaltyPlus™

A global cloud loyalty management platform that helps brands build data-rich, engagement-led loyalty programs. Supports 300M+ members across 50 live programs in 19 countries, enabling organizations to design, deploy, and manage sophisticated customer loyalty programs at scale with real-time member engagement and rewards capabilities.

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Merkle Arc

A unified CX solution that combines a tokenized design system, multi-channel component library, GraphQL middleware, and management console to accelerate delivery of scalable digital experiences. Provides a comprehensive platform for designing, building, and deploying consistent customer experiences across multiple channels while enabling rapid iteration and standardized component reuse.

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Merkury for Enterprise

An industry-leading identity platform that unifies known and unknown customer data to a single persistent person ID, enabling hyper-personalized brand experiences and privacy-first activation. Provides enterprises with unified customer identity resolution and master data capabilities to support advanced personalization, audience targeting, and privacy-compliant marketing activation.

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