Leveraging Merkle’s assets and large knowledge models, GenCX helps brands connect closer with customers to better understand interactions, behaviors, and sentiment.

Brands that use GenCX can ask for guidance to design and activate customer experiences fast and reliably, drawing insights from their own data.

This isn’t just another chatbot, but a way to uncover insights from your data fast by asking questions like:

• “Where should I allocate my $1M budget?”
• “Can you build an audience of my best customers?”

Put the power of identity in your hands with our robust, industry-leading identity platform — and get more value from your data.

As part of dentsu's leading data, identity, and insights platform, Merkury for Enterprise provides marketers with unique person-based identity growth, ownership, consumer data enhancement, and connectivity to internal data management systems, marketing technologies, and media for targeting. Here's how it works.

Merkury ID unifies your known and unknown customer, prospect records, site and app visits, and consumer data to a single, persistent person ID.

It starts with the Merkury Tag, which increases recognition of anonymous site visitors and turns unknown consumers to known and identified at person level. This enables the delivery of personalized experiences that drive increased revenue, match rates, and conversion rates.

Identify anonymous site visitors and convert them with personalizations. Retarget via CRM and service, getting more out of email and direct mail.

Merkury forged the first identity integrations with leading marketing cloud CDP solutions, and we continue to accelerate the power of identity through our growing list of partnerships and integrations with tech innovators.

These alliances help brands infuse identity across CX tech stacks so customer data and insights can fuel personalization effortlessly at scale. Learn more about our partnerships and integrations.

You can use the Merkury ID within databases and analytic environments, integrated with third-party marketing platforms (e.g.: Adobe, Salesforce, AWS, Snowflake).

Merkury Clean Room helps you enhance customer insights, make customer experiences more relevant, improve analysis and reporting of siloed data, and collaborate and innovate around customer insights.

It provides you and any designated agency teams and partners a privacy-safe data and analytics environment that unifies your first-party data with partner second-party and select third-party data sources at a person ID level. You can more easily and securely collaborate and analyze collective datasets without sharing or copying one another’s underlying data.