From the war on talent to digitalisation of business models and from managing and maintaining customer relationships to meeting the demands of a complex buying process, the opportunities and threats facing B2B and services businesses are ever-changing. OC&C's practical approach brings together end-customer insight, operational excellence, and in-depth sector knowledge to deliver actionable strategies. The B2B | Services practice covers six sub-sectors: Automotive Services (supporting the transition to sustainable transport), Built Environment & Recycling (transforming sustainable growth), Industrial Products (fuelling transformation and resilience), Insurance (tackling changing consumer needs and technology disruption), Marine (steering clients in an uncertain world), and Professional Services & Outsourcing (creating actionable strategies in a complex world). Common themes across areas include decarbonisation, talent scarcity, and technology-driven proposition change.

Drastic shifts in supply chains, business models and consumer behaviour are changing the face of the consumer goods industry. The pressure to drive sustainable innovation while remaining resilient has forced businesses to reconsider their fundamental set-up. From insurgent manufacturers of breakthrough brands to established leaders looking to disrupt their industries, OC&C has built longstanding relationships across the full spectrum of the consumer goods industry. Decades of experience and a genuine desire to help enable winning partnerships and strategies with clients across food & beverage, beauty & personal care, home care, and beyond.

In our digital age – with the right expertise and strategy – opportunities are boundless. OC&C works with digital businesses ranging from start-ups to scaled-up multinational giants, often supporting them through the entirety of their growth journey, covering online classifieds, platforms and price comparison as well as content and media businesses. Whether a digital native business or a traditional business growing its position in the digital world, OC&C helps clients understand what their target customer really wants and how to build propositions around them. The team deploys industry-leading customer insights, effective customer segmentations, and proprietary analytical tools — and is expert in M&A, supporting both private equity investors and corporates across all stages of the investment cycle for digital assets.

Having weathered several tough and tumultuous storms in recent years, the Leisure & Hospitality industry faces fresh challenges with consumers' preferences and spending patterns continuing to evolve. The team has unrivalled expertise providing strategic and operational support to some of the biggest brands in consumer leisure, spanning accommodation, food & beverage, entertainment, and consumer travel. OC&C advises hotel and hostel brands, cruise operators, holiday resorts, restaurants, food delivery operators, cafes, coffee shops, pubs, cinemas, theme parks, museums, attractions, gyms, and tour operators on critical growth topics such as segmentation, brand positioning, revenue management, loyalty and CRM, pricing, menu design, and location strategy. The team also advises private equity investors looking to buy or sell leisure assets or drive performance in existing portfolios.

Winning retail strategies for an ever-changing world — OC&C works together with leaders across an array of retailers to deliver strategic, transformational, and operational success. The retail practice spans grocery, speciality, luxury, apparel and disruptive digital models, offering deep expertise across both physical and online channels. From full price and commercial optimisation exercises to big-data analytics supporting pricing architecture, own-brand mix and promotional strategy, the team delivers measurable uplifts in profitability. The firm is also a leading advisor in private equity transactions across the retail sector, providing buy- and sell-side commercial due diligence.

Pivoting at pace when new tech emerges and remaining customer-centric in a changing world are front of mind for leadership teams. OC&C works with clients to devise sustainable long-term strategies that help them stay ahead of the game in an industry famous for reinventing itself, covering all aspects of Technology, Media and Telecoms and collaborating globally across sector verticals for corporate, investor and financing clients. The TMT practice spans communications and connectivity, consumer technology platforms, online classifieds and price comparison, business information services and media, and broadcasting and content production. The team is well known for its highly analytical yet pragmatic approach, advising clients from bold strategies in media content and audience growth to navigating the competitive telecoms landscape.

OC&C provides commercial due diligence, acquisition strategy, value creation planning, and exit support for investors. The firm helps private equity clients identify attractive investments and maximize portfolio value. It leverages deep sector expertise across multiple industries.

Clients navigate and unlock the power of advanced analytics and AI to drive better strategies and decision-making from pricing and promotion optimisation to salesforce design and range optimisation. The firm appointed a Managing Director of Analytics in January 2026 and has deployed generative AI on pro bono projects to analyse qualitative data at scale.

Actionable strategies are delivered for B2B and services businesses navigating talent shortages, digitalisation, decarbonisation, and complex buyer journeys across construction & infrastructure, professional services, transportation & logistics, and related sectors. The firm positions itself as having the UK's leading B2B Services and Products practice and has delivered commercial due diligence for specialist deals including D. van der Steen asphalt services.

Clients are advised on pricing strategy, salesforce effectiveness, customer segmentation, marketing analytics, and commercial optimisation to maximise revenue and profitability. A specialist Health & Wellness retailer achieved a 12% uplift in profitability through pricing, promotional optimisation, and range optimisation engagements.

Winning strategies are built for consumer goods companies across the spectrum from farm to factory to shelf covering brand strategy, portfolio management, pricing, and M&A. The firm demonstrates deep FMCG expertise, publishes the annual FMCG Global 50 report in association with The Grocer, and has delivered vendor due diligence for Orkla Food Ingredients and buy-side commercial due diligence for PAI Partners' acquisition of BEAUTYNOVA.

Senior leadership teams develop winning corporate and business unit strategies tailored to their specific competitive context with no generic frameworks, only bespoke answers. The firm advises multinationals and national champions on corporate direction and strategic orientation across diverse sectors and geographies.

Digital-native businesses and traditional companies growing their digital position are helped from growth strategy and M&A to operating model design and commercial optimisation. The firm maintains a dedicated digital due diligence centre of excellence for private equity clients and brings expertise across online classifieds, platforms, price comparison, direct-to-consumer, and social shopping.

Clients identify and capture growth opportunities from new market entry and category expansion to customer segmentation and international growth. The firm's Australia team is positioned as experts in strategy, growth, and commercial due diligence across markets.

Strategic and operational advice is provided to leisure, hospitality, and travel operators covering yield management, loyalty programmes, marketing optimisation, and customer behaviour. The firm publishes joint research with Harris Williams on global travel sector trends and maintains dedicated expertise in gaming, accommodation, foodservice delivery, and gym sectors.

Clients design and implement Target Operating Models (TOMs) that translate high-level strategic goals into actionable operational blueprints. The firm publishes dedicated resources on Target Operating Model design and integrates operating model thinking across Digital and B2B service delivery.

Private equity investors and corporate acquirers are supported across all stages of the deal cycle from commercial and vendor due diligence to investment thesis validation and post-acquisition value creation. The firm publishes an annual PE & Transactions sector report and has delivered extensive deal support including commercial due diligence for Maguar, IceLake Capital, Partners Group, and PAI Partners, as well as buy-side due diligence for multiple acquisitions.

Strategic, transformational, and operational success is delivered for retailers spanning pricing, SKU optimisation, space allocation, supply chain analytics, and channel strategy. The firm publishes the OC&C Retail Proposition Index (RPI) annually—now in its 15th edition surveying 39,000 shoppers globally—and reports over 1,500 retail engagements since its founding in 1987.

TMT businesses and investors are advised on growth strategy, M&A, market positioning, and the commercial implications of AI and digital disruption. The firm is cited as a leading advisor across the software and cloud technology space, has maintained a 17-year relationship with flagship clients including Visma and Hg, and appointed dedicated TMT partners in New York and London to expand this practice.