We are a full-service creative agency based in Germany, driven by BIG ideas, BIG talent, and BIG ambition. As the German hub of the global BBDO network and an integral part of Omnicom Advertising, we unite four outstanding agencies in Germany: Batten & Company, BBDO, Peter Schmidt Group, and Screen Group. With 1,000 people across six locations, we bring together creative minds from all over the world. Our diverse culture fuels BIG thinking and groundbreaking work, delivering BIG impact for brands while offering the perfect playground for top talent. For us, thinking BIG means helping our clients address their business challenges through creativity in ways no one else can. It's a big world out there after all. We know it. And it knows us. Because the brands we work with have the biggest names. The ones with the biggest ambitions and challenges. And over the last hundred years, we've gotten quite good at it.

We're a big time agency. In size. In scale. In reach. And in reputation. But size is the least of our bigness. To us, big is a way of thinking, of being. Of moving through the world with optimism and confidence. With big hearts open. Ready to move business. To move people. To catch lightning in a bottle and create iconic campaigns that stand the test of generations. Because we're BBDO. And we are built to do big things.

We solve big problems with strategy and creative that make a big impact. We work with brands and marketers that have the biggest ambitions. We hire big talent and bring them big opportunities that build boundless careers. Our work is what happens when big ambition gets a great brief. From brand platforms to product launches, we turn complex challenges into ideas that move people – and business.

BBDO. Do Big Things. We believe passionately in the power of creativity to move people and therefore move brands and businesses towards growth. Our creativity transforms brands in the minds of consumers and creates experiences that keep them coming back for more.

Business problems are best solved creatively. Brands that come to mind in buying situations double their chances of sales. The best ideas aren't made for clients—they are made with partners. As the result of talking to people, listening to culture, and understanding data we find ever new ways to get brands there. The solution? Whatever fits the task best.

Most Effective Network in the World 2011, 2014, 2015, 2017, 2020 Global Effie Index. Network of the Decade 2021 Cannes Festival of Creativity. Network of the Year, Cannes Festival, 2007, 2008, 2009, 2010, 2011, 2017, and 2018. Network of the Year, World Advertising Research Center, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019. Most Strategic Network in the World, WARC 100 2014, 2015, 2016, 2017, 2018.

Since 2015, we have bundled our initiatives and the overarching environmental commitment of our sustainability team under the umbrella of Green Turn. Through our international climate protection projects as well as initiatives and programs in Germany, we have already been able to reduce our greenhouse gas emissions by 70% and have been climate-neutral since October 2021. Over 40 of our colleagues also act as greenkeepers in the agencies, implementing measures and developing ideas for a more sustainable agency life.