Dr. Oetker needed its Pizza Ristorante brand platform to stay culturally relevant and commercially effective across three decades and more than 40 countries, without losing the core emotional idea that made the brand work in the first place.

More than 75% of parents regularly share data about their children on social media without understanding how it could threaten their children's futures, and AI and deepfake technology were making this data increasingly easy to misuse. As a brand that enables this sharing culture, Deutsche Telekom fe...