





Conpas Rating
-
Website
https://bbdo.de/Overview
Full-service creative agency driven by BIG ideas, BIG talent, and BIG ambition. German hub of the global BBDO network and part of Omnicom Advertising, uniting four outstanding agencies across six locations.
Number of Employees
501-1,000
Services Provided
Consulting
Conpas Rating
-
Website
https://bbdo.de/Overview
Full-service creative agency driven by BIG ideas, BIG talent, and BIG ambition. German hub of the global BBDO network and part of Omnicom Advertising, uniting four outstanding agencies across six locations.
Number of Employees
501-1,000
Services Provided
Consulting
Regions
Europe
Countries
Germany
Regions
Europe
Countries
Germany, Togo
Year of foundation
1956
Structure
Privately Held
Industry
Professional Services
Community & Impact
Offers Pro Bono Services
Year of foundation
1956
Structure
Privately Held
Industry
Professional Services
Community & Impact
Offers Pro Bono Services
Problems we solve
Addressing Business Challenges Through Creativity
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Consulting Solutions By Capability
Artificial Intelligence Solutions
Comprehensive AI services integrating global Omnicom tools and building customized agentic systems. Launched as a dedicated AI unit providing integrated AI solutions including machine learning capabilities and custom AI system development to enhance marketing effectiveness and operational efficiency across client engagements.
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Brand Experiences
Experiential marketing and brand activation services that create memorable customer experiences. Combines performance-oriented marketing activities with immersive brand experiences, including innovative out-of-home activations that transform passive audiences into active brand participants and living advertisements.
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Brand Management and Transformation
Comprehensive brand management services combining design excellence and strategic advice. Delivers end-to-end brand transformation including new brand development, naming, corporate design systems, and brand platform creation for corporate spin-offs and global brand evolution, as demonstrated through major automotive and consumer goods engagements.
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Brand Strategy and Positioning
Strategic brand development and positioning services that help clients address business challenges through creativity. Delivers comprehensive brand strategy work including architecture, portfolio management, and purpose definition, as demonstrated through major repositioning engagements for Germany's largest statutory health insurance company and European energy sector leadership positioning.
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Content Production
Production of innovative audiovisual formats and content. Specializes in creating high-quality film and video content across all business sectors, serving as the creative production hub for integrated marketing campaigns and brand storytelling initiatives.
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Corporate Design and Identity
Corporate design and visual identity development services that establish distinctive brand presence. Develops new international brand identities and visual systems for major corporations undergoing repositioning or organizational transformation, ensuring consistent brand expression across all touchpoints.
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Creative Advertising
Full-service creative advertising campaigns across all channels and touchpoints. Develops innovative advertising concepts that transport audiences and create emotional connections, as evidenced by award-winning campaigns for automotive brands and major transportation companies that leverage creative storytelling to drive brand engagement.
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Media Planning and Buying
Comprehensive media services spanning planning, buying, and optimization across all channels. Delivers integrated media strategy and execution as one of the leading media groups globally, ensuring optimal reach and efficiency across traditional and digital media touchpoints.
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Packaging Design
Strategic packaging design services that deliver effective brand management. Specializes in packaging as a critical brand touchpoint, integrating design excellence with strategic brand positioning to enhance shelf impact and consumer engagement.
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Product Launch Campaigns
Integrated campaigns for new product introductions across all channels. Delivers comprehensive launch strategies combining advertising, brand activation, and community engagement to drive product awareness and trial, as demonstrated through major FMCG and telecommunications product launches that mobilize consumer participation.
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Public Relations and Corporate Communications
Data-driven PR strategies and creative programs for corporate and marketing communication. Develops and implements integrated communication strategies combining strategic messaging frameworks with creative program execution across corporate and marketing domains, leveraging data insights to drive communication effectiveness.
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Social Impact Campaigns
Purpose-driven campaigns addressing social issues and creating positive impact. Develops integrated campaigns that combine strategic messaging with creative execution to drive social change, including award-winning initiatives that reached millions of people and generated measurable social outcomes such as organ donor registration and community engagement around housing and relationships.
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Strategy Consulting
Management consulting for CMOs covering sales & marketing, analysis, strategy development, and implementation management. Conducts brand value studies, market research, and strategic analysis to inform brand positioning and competitive strategy, including proprietary research on brand purpose effectiveness and brand valuation methodologies.
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