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BBDO Group Germany
We solve big problems with strategy and creative that make a big impact
Company Information
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Conpas Rating

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Overview

Full-service creative agency driven by BIG ideas, BIG talent, and BIG ambition. German hub of the global BBDO network and part of Omnicom Advertising, uniting four outstanding agencies across six locations.

Groups

Number of Employees

501-1,000

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Services Provided

Consulting

Capabilities
Industries
Serviced Businesses
Footprint
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Regions

Europe

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Countries

Germany

Additional Information
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Year of foundation

1956

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Structure

Privately Held

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Industry

Professional Services

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Community & Impact

Offers Pro Bono Services

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Offerings

Problems we solve

Addressing Business Challenges Through Creativity

We help brands address their business challenges through creativity in ways no one else can. We work with clients on brand strategy and positioning, creative work, brand experiences, and performance-oriented marketing activities. Our integrated competence model combines all relevant disciplines—from strategy, design, creativity, data collection and analysis to technology—to create modern, close and networked collaboration. We think marketing holistically, across all 4Ps, seeing the biggest possible space for growth for a business and unlocking the power of brand to get them there.

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Consulting Solutions By Capability

Artificial Intelligence Solutions

Comprehensive AI services integrating global Omnicom tools and building customized agentic systems. Launched as a dedicated AI unit providing integrated AI solutions including machine learning capabilities and custom AI system development to enhance marketing effectiveness and operational efficiency across client engagements.

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Brand Experiences

Experiential marketing and brand activation services that create memorable customer experiences. Combines performance-oriented marketing activities with immersive brand experiences, including innovative out-of-home activations that transform passive audiences into active brand participants and living advertisements.

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Brand Management and Transformation

Comprehensive brand management services combining design excellence and strategic advice. Delivers end-to-end brand transformation including new brand development, naming, corporate design systems, and brand platform creation for corporate spin-offs and global brand evolution, as demonstrated through major automotive and consumer goods engagements.

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Brand Strategy and Positioning

Strategic brand development and positioning services that help clients address business challenges through creativity. Delivers comprehensive brand strategy work including architecture, portfolio management, and purpose definition, as demonstrated through major repositioning engagements for Germany's largest statutory health insurance company and European energy sector leadership positioning.

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Content Production

Production of innovative audiovisual formats and content. Specializes in creating high-quality film and video content across all business sectors, serving as the creative production hub for integrated marketing campaigns and brand storytelling initiatives.

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Corporate Design and Identity

Corporate design and visual identity development services that establish distinctive brand presence. Develops new international brand identities and visual systems for major corporations undergoing repositioning or organizational transformation, ensuring consistent brand expression across all touchpoints.

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Creative Advertising

Full-service creative advertising campaigns across all channels and touchpoints. Develops innovative advertising concepts that transport audiences and create emotional connections, as evidenced by award-winning campaigns for automotive brands and major transportation companies that leverage creative storytelling to drive brand engagement.

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Media Planning and Buying

Comprehensive media services spanning planning, buying, and optimization across all channels. Delivers integrated media strategy and execution as one of the leading media groups globally, ensuring optimal reach and efficiency across traditional and digital media touchpoints.

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Packaging Design

Strategic packaging design services that deliver effective brand management. Specializes in packaging as a critical brand touchpoint, integrating design excellence with strategic brand positioning to enhance shelf impact and consumer engagement.

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Product Launch Campaigns

Integrated campaigns for new product introductions across all channels. Delivers comprehensive launch strategies combining advertising, brand activation, and community engagement to drive product awareness and trial, as demonstrated through major FMCG and telecommunications product launches that mobilize consumer participation.

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Public Relations and Corporate Communications

Data-driven PR strategies and creative programs for corporate and marketing communication. Develops and implements integrated communication strategies combining strategic messaging frameworks with creative program execution across corporate and marketing domains, leveraging data insights to drive communication effectiveness.

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Social Impact Campaigns

Purpose-driven campaigns addressing social issues and creating positive impact. Develops integrated campaigns that combine strategic messaging with creative execution to drive social change, including award-winning initiatives that reached millions of people and generated measurable social outcomes such as organ donor registration and community engagement around housing and relationships.

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Strategy Consulting

Management consulting for CMOs covering sales & marketing, analysis, strategy development, and implementation management. Conducts brand value studies, market research, and strategic analysis to inform brand positioning and competitive strategy, including proprietary research on brand purpose effectiveness and brand valuation methodologies.

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