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BTS
Strategy made personal.
Company Information
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Overview

BTS is a global consulting firm that turns strategy into action through people. With ~1,200 professionals in 38 offices on six continents, we partner with the world's leading organizations to build leadership capability and drive measurable results.

Groups

Number of Employees

1,001-5,000

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Services Provided

Consulting

Capabilities
Industries
Footprint
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Regions

Africa, Europe, North America, Oceania

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Countries

Australia, South Africa, Sweden, United States Of America

Additional Information
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Year of foundation

1986

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Structure

Public Company

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Industry

Professional Services

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About

About Us

Turning Strategy Into Action Since 1986

In 1986, Henrik Ekelund saw a gap no one was filling. Consulting firms delivered polished strategies, then walked away — leaving organizations to figure out execution on their own. Too often, those strategies stalled not because they were wrong, but because the people meant to carry them forward weren't ready. So BTS was born, and with it, a fundamentally different model: immersive business simulations that put leadership teams inside the strategy, letting them make decisions and see consequences before results are on the line. From our beginnings in Stockholm, we've grown to about 1,100 professionals across 36 offices on six continents. Today, we partner with nearly 1,200 organizations — including over 40 of the world's 100 largest corporations — and we're listed on Nasdaq Stockholm under the symbol BTS B.

Our Mission

Go forward

Embracing diversity, equity, and inclusion makes us better. At work, and in life. We are committed to making BTS a more diverse company. We strive to create a working environment where all employees feel a sense of belonging.

 

Diversity, equity, and inclusion is core to how we work, lead, and live. Our goal is to create a more just and equitable world – both internally and in our client engagements, and our growing DEI Practice is key to this mission.

Go together

Together, we can achieve amazing things. At BTS, we believe that by attracting, hiring, and empowering people with diverse backgrounds, skillsets, and perspectives, we’ll go even further.

 

We are unrelenting problem-solvers and steadfast team players. We want people who will raise their hands to share their status-quo-breaking wild ideas while supporting their teammates’ boundary-crossing creativity.

Go far

At BTS, you’ll work to transform the world’s leading organizations. With every client engagement, BTSers dive deep into an organization’s strategies, business models, and leadership behaviors to uncover what really makes it tick. Then, you and your colleagues across the globe team up to develop and deliver transformational solutions that unlock the organizations’ potential – from C-suite to the front line.

 

Whether you’re a business analyst, executive assistant, senior consultant, design lead, or managing director, at BTS you won’t be a cog in the machine. We believe that given freedom and responsibility, our people are limitless. Expect to make an impact from day one, collaborating with our most senior leaders on projects for some of the biggest names in business.

Who we are

A Firm Built on One Countercultural Belief

We sit at the intersection of consulting and learning — and that's exactly where we want to be. We're not a traditional strategy house, and we're not a training company. We're something different: a team of practitioners who believe change happens through people, not PowerPoints. Our culture is entrepreneurial, our approach is deeply customized, and our impact is measured in behavior shifts and business outcomes. From senior executives to frontline managers, we meet leaders where they are and help them become who their organizations need them to be.

What we do

We Make Strategy Personal

BTS helps the world's leading organizations translate strategic plans into measurable results by focusing on the human side of execution. Our services span strategy execution and business transformation, leader readiness and development, go-to-market capability building, and talent acquisition and succession. We deliver these through a powerful blend of business simulations, experiential workshops, coaching, digital learning, and scientifically grounded assessments — all tailored to the specific context, culture, and strategy of each client. Whether it's a multi-year embedded transformation or a targeted capability sprint, we build the mindsets, skills, and alignment that make strategy real.

Our Values

How We Show Up

We are guided by openness, accountability, and a relentless focus on impact. We believe in experimentation and the courage to challenge assumptions — including our own. We value freedom paired with responsibility, trust our people to lead from day one, and hold ourselves to the standard of the results we create for clients and communities alike. Sustainability, equity, and social responsibility aren't afterthoughts — they are woven into how we operate.

Why working with us

Why BTS Delivers Where Others Fall Short

Most consulting firms hand over a strategy deck and move on. We don't. We stay in the room — designing immersive experiences that help leaders personally connect with the strategy, understand its implications, and build the confidence to execute it. Our proprietary simulation methodology creates a safe environment to test decisions before they're live. Our assessments are scientifically rigorous and built for engagement. Our coaching platform makes leadership development accessible at a scale previously unimaginable. And with 36 offices on six continents, we bring global reach with local cultural fluency. The result: 64 Brandon Hall Group Excellence Awards in 2024 and 59 in 2025, earned alongside clients who are setting new benchmarks for leadership development and change transformation.

Sustainability

Better Business, Better World

BTS is committed to leaving the world better than we found it. Our sustainability agenda covers three interconnected pillars: creating an equal and developing workplace for our own people; supporting clients in implementing strategies within sustainability; and taking meaningful actions for a more positive environmental and climate impact — including reducing our CO2 footprint from business travel and preserving rainforest to offset emissions. We are a signatory to the UN Global Compact and align our work with the UN's 2030 Agenda, embedding principled business ethics into every aspect of how we operate.

Community & Impact

Sparking Change Beyond Business

Through BTS Spark, the nonprofit arm of BTS, we bring our expertise in coaching, strategy, and experiential learning to school leaders, educators, and nonprofit leaders in underserved communities — helping them build the skills and confidence to drive real impact. We also support micro-entrepreneurs in developing regions and partner with organizations like Tostan to build grassroots leadership for sustainable community impact across multiple continents.

Inclusion & Diversity

Equity at the Core

Diversity, equity, and inclusion are not a service line at BTS — they are a lived commitment. We help clients build cultures of inclusion and belonging through deeply customized DEI solutions grounded in behavioral science and research. Internally, we work toward a 50/50 gender balance in leadership, expand equitable access to growth opportunities, and actively increase diversity in hiring by helping organizations identify and address unconscious bias. Our Equal Opportunity Statement and ongoing DEI programs reflect our belief that diverse teams see further and deliver more.

Awards & Accreditations

Recognition That Reflects Real Impact

BTS and our clients have earned 59 Brandon Hall Group HCM Excellence Awards in 2025 and 64 in 2024 — spanning categories from Best Leadership Development for Women to Best Learning Program Supporting a Change Transformation Business Strategy. In 2025, BTS was named one of The Consulting Report's Top... See more

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Our Purpose

Change Happens Through People

We believe the most important lever for organizational performance isn't the strategy itself — it's the people tasked with bringing it to life. Our purpose is to unlock human potential at scale: to help leaders at every level understand their company's strategy deeply enough to execute it brilliantly, adapt when circumstances change, and inspire others to do the same. We're committed not only to transforming businesses, but to leaving the world better than we found it.